Gokul Balaji

Led the development of a warehouse-native customer data platform with Merkle, improved personalized services for 800k virtual school learners, cut digital marketing costs by 15%, and enhanced customer experience. Spearheaded the enterprise data lake initiative, increasing data accessibility by 40% and reducing query times by 50%, enabling data-driven decision making across the organization. Managed a cross-functional team of 10 (engineers and designers) to deliver projects on time and under budget. Ensured GDPR and CPA compliance in marketing communications. Delivered two C-level presentations leveraging data from Product Data Lake, ERP, CRM, and Martech systems, driving a 15% retention increase and 20% campaign effectiveness uplift. Created time-to-value metrics and visualizations to optimize SaaS product GTM for wider adoption and global expansion.

Built a self-service data platform for B2B, used by 40 North American resellers, supporting Pearson's Higher Education revenue and enabling access to 1M products in global formats. Led the development of a data warehouse-native customer data platform with Merkle, improving personalized services for 800k virtual school learners and reducing marketing costs. Led a cross-functional team of 10 including engineers and designers to deliver projects on time and under budget. Ensured GDPR/CPA compliance in marketing communications. Delivered two C-level presentations using data from Product Data Lake, ERP, CRM, and Martech systems to drive 15% retention and 20% campaign effectiveness.

Resolved over 50 product issues by collaborating across teams, enhancing efficiency in project delivery. Created a Python utility to automate ETL testing, increasing accuracy by 25% and reducing testing effort by 30%. Developed and maintained a repository of reusable functional test cases, scenarios, and SQL scripts, reducing testing effort by 20%.