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Hi there! I’m a results-driven Marketing Operations professional with 5+ years driving growth and analytics in fast-paced B2B SaaS environments. I specialize in Product-Led Growth and Sales-Led Go-To-Market strategies across the complete customer lifecycle. I turn complex data into compelling business narratives and partner with cross-functional teams to spark measurable improvements. I’m passionate about building scalable MarTech solutions, collaborating with data-driven teams, and delivering impact through data-informed marketing. I thrive on optimizing operations that accelerate revenue, improve engagement, and support global product expansion.…Hi there! I’m a results-driven Marketing Operations professional with 5+ years driving growth and analytics in fast-paced B2B SaaS environments. I specialize in Product-Led Growth and Sales-Led Go-To-Market strategies across the complete customer lifecycle. I turn complex data into compelling business narratives and partner with cross-functional teams to spark measurable improvements. I’m passionate about building scalable MarTech solutions, collaborating with data-driven teams, and delivering impact through data-informed marketing. I thrive on optimizing operations that accelerate revenue, improve engagement, and support global product expansion.

Gokul Balaji

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi there! I’m a results-driven Marketing Operations professional with 5+ years driving growth and analytics in fast-paced B2B SaaS environments. I specialize in Product-Led Growth and Sales-Led Go-To-Market strategies across the complete customer lifecycle. I turn complex data into compelling business narratives and partner with cross-functional teams to spark measurable improvements. I’m passionate about building scalable MarTech solutions, collaborating with data-driven teams, and delivering impact through data-informed marketing. I thrive on optimizing operations that accelerate revenue, improve engagement, and support global product expansion.…Hi there! I’m a results-driven Marketing Operations professional with 5+ years driving growth and analytics in fast-paced B2B SaaS environments. I specialize in Product-Led Growth and Sales-Led Go-To-Market strategies across the complete customer lifecycle. I turn complex data into compelling business narratives and partner with cross-functional teams to spark measurable improvements. I’m passionate about building scalable MarTech solutions, collaborating with data-driven teams, and delivering impact through data-informed marketing. I thrive on optimizing operations that accelerate revenue, improve engagement, and support global product expansion.

Available to hire

Hi there! I’m a results-driven Marketing Operations professional with 5+ years driving growth and analytics in fast-paced B2B SaaS environments. I specialize in Product-Led Growth and Sales-Led Go-To-Market strategies across the complete customer lifecycle. I turn complex data into compelling business narratives and partner with cross-functional teams to spark measurable improvements.

I’m passionate about building scalable MarTech solutions, collaborating with data-driven teams, and delivering impact through data-informed marketing. I thrive on optimizing operations that accelerate revenue, improve engagement, and support global product expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Operations Manager at Pearson Education Inc.

March 1, 2021 - Present

Led the development of a warehouse-native customer data platform with Merkle, improved personalized services for 800k virtual school learners, cut digital marketing costs by 15%, and enhanced customer experience. Spearheaded the enterprise data lake initiative, increasing data accessibility by 40% and reducing query times by 50%, enabling data-driven decision making across the organization. Managed a cross-functional team of 10 (engineers and designers) to deliver projects on time and under budget. Ensured GDPR and CPA compliance in marketing communications. Delivered two C-level presentations leveraging data from Product Data Lake, ERP, CRM, and Martech systems, driving a 15% retention increase and 20% campaign effectiveness uplift. Created time-to-value metrics and visualizations to optimize SaaS product GTM for wider adoption and global expansion.

Senior Consultant at Cognizant

September 1, 2018 - March 1, 2021

Built a self-service data platform for B2B, used by 40 North American resellers, supporting Pearson's Higher Education revenue and enabling access to 1M products in global formats. Led the development of a data warehouse-native customer data platform with Merkle, improving personalized services for 800k virtual school learners and reducing marketing costs. Led a cross-functional team of 10 including engineers and designers to deliver projects on time and under budget. Ensured GDPR/CPA compliance in marketing communications. Delivered two C-level presentations using data from Product Data Lake, ERP, CRM, and Martech systems to drive 15% retention and 20% campaign effectiveness.

Consultant at Infosys

May 1, 2015 - August 1, 2018

Resolved over 50 product issues by collaborating across teams, enhancing efficiency in project delivery. Created a Python utility to automate ETL testing, increasing accuracy by 25% and reducing testing effort by 30%. Developed and maintained a repository of reusable functional test cases, scenarios, and SQL scripts, reducing testing effort by 20%.