Dominic Rebello
I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation.
About
I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation. Most recently Strategy Partner at EssenceMediacom North. I bring a grounded, human approach to strategy — understanding true sources of growth, what motivates people, where journeys break down and how targeted interventions can deliver measurable impact across complex, multi-stakeholder businesses.
I lead client and pitch strategy, develop agency-level pitch approaches, craft chemistry narratives and commission bespoke research that unlocks advantage. My work combines rigorous data with practical storytelling to turn insights into executable media and brand strategies.
- 25 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Other
More experts in Manchester, United Kingdom
Work experience· 6 roles
Selected engagements: DOOH media owner: developed go-to-market proposition covering audience strategy, positioning, commercial modelling considerations and early-stage revenue narrative. Worked with independent media agencies across FMCG, Finance and Autos to design research approaches, identify growth opportunities and provide board-level investment recommendations.
Led strategic development, pitch strategy and capability transformation across clients and new-business efforts. Central to scaling EssenceMediacom North from £100m to £400m+ and 120 to 350 FTEs. Created an internal strategy consultancy offering with 4 FTEs and new income stream. Designed client strategy scorecard health check to improve planning rigour and drive £1m incremental revenue. Adapted WPP Brand Equity framework to diagnose journey drivers and align brand and performance activity into executable media strategies. Key strategist on wins including Cinch, Save The Children, Berghaus, Speedo, Tetley Tea, Dusk.com. Selected for UK Planning Leadership Team.
Built pitch strategies securing £100m+ in new-business wins across automotive, FMCG, e-commerce, tech and DTC. Lead strategist across Sky Bet, WBAC, FCA, rentalcars.com, Tandem Bank, AO.com, VAX. Co-developed 'Winning Moves' planning philosophy; led a team of four strategists; embedded insight-led planning and created Speakers’ Corner to bring external thinking into the agency.
Education
Certifications and awards
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