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I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation. Most recently Strategy Partner at EssenceMediacom North. I bring a grounded, human approach to strategy — understanding true sources of growth, what motivates people, where journeys break down and how targeted interventions can deliver measurable impact across complex, multi-stakeholder businesses. I lead client and pitch strategy, develop agency-level pitch approaches, craft chemistry narratives and commission bespoke research that unlocks advantage. My work combines rigorous data with practical storytelling to turn insights into executable media and brand strategies.…I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation. Most recently Strategy Partner at EssenceMediacom North. I bring a grounded, human approach to strategy — understanding true sources of growth, what motivates people, where journeys break down and how targeted interventions can deliver measurable impact across complex, multi-stakeholder businesses. I lead client and pitch strategy, develop agency-level pitch approaches, craft chemistry narratives and commission bespoke research that unlocks advantage. My work combines rigorous data with practical storytelling to turn insights into executable media and brand strategies.

Dominic Rebello

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation. Most recently Strategy Partner at EssenceMediacom North. I bring a grounded, human approach to strategy — understanding true sources of growth, what motivates people, where journeys break down and how targeted interventions can deliver measurable impact across complex, multi-stakeholder businesses. I lead client and pitch strategy, develop agency-level pitch approaches, craft chemistry narratives and commission bespoke research that unlocks advantage. My work combines rigorous data with practical storytelling to turn insights into executable media and brand strategies.…I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation. Most recently Strategy Partner at EssenceMediacom North. I bring a grounded, human approach to strategy — understanding true sources of growth, what motivates people, where journeys break down and how targeted interventions can deliver measurable impact across complex, multi-stakeholder businesses. I lead client and pitch strategy, develop agency-level pitch approaches, craft chemistry narratives and commission bespoke research that unlocks advantage. My work combines rigorous data with practical storytelling to turn insights into executable media and brand strategies.

Available to hire

I am a strategic leader with 20+ years’ experience helping scale startups and major brands grow through insight-driven communications strategy that harmonises brand and activation. Most recently Strategy Partner at EssenceMediacom North. I bring a grounded, human approach to strategy — understanding true sources of growth, what motivates people, where journeys break down and how targeted interventions can deliver measurable impact across complex, multi-stakeholder businesses.

I lead client and pitch strategy, develop agency-level pitch approaches, craft chemistry narratives and commission bespoke research that unlocks advantage. My work combines rigorous data with practical storytelling to turn insights into executable media and brand strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Strategy Consultant at Freelance

June 1, 2025 - Present

Selected engagements: DOOH media owner: developed go-to-market proposition covering audience strategy, positioning, commercial modelling considerations and early-stage revenue narrative. Worked with independent media agencies across FMCG, Finance and Autos to design research approaches, identify growth opportunities and provide board-level investment recommendations.

Strategy Partner at EssenceMediacom North

June 1, 2019 - June 1, 2025

Led strategic development, pitch strategy and capability transformation across clients and new-business efforts. Central to scaling EssenceMediacom North from £100m to £400m+ and 120 to 350 FTEs. Created an internal strategy consultancy offering with 4 FTEs and new income stream. Designed client strategy scorecard health check to improve planning rigour and drive £1m incremental revenue. Adapted WPP Brand Equity framework to diagnose journey drivers and align brand and performance activity into executable media strategies. Key strategist on wins including Cinch, Save The Children, Berghaus, Speedo, Tetley Tea, Dusk.com. Selected for UK Planning Leadership Team.

Strategy Director at MediaCom Manchester

December 1, 2011 - June 1, 2019

Built pitch strategies securing £100m+ in new-business wins across automotive, FMCG, e-commerce, tech and DTC. Lead strategist across Sky Bet, WBAC, FCA, rentalcars.com, Tandem Bank, AO.com, VAX. Co-developed 'Winning Moves' planning philosophy; led a team of four strategists; embedded insight-led planning and created Speakers’ Corner to bring external thinking into the agency.

Planning & Insight Director at Brilliant Media

December 1, 2008 - November 1, 2011

Built and led the planning/insight function, delivering £12.5m in new-business wins. Lead strategist for onthebeach.co.uk, Acestory.com, Subaru, Isuzu; introduced qualitative and quantitative research; created proprietary planning tool and codified an agency-wide approach to comms planning, raising standards and client retention.

Trade Marketing Manager at GCap Media Plc

May 1, 2003 - April 1, 2008

Delivered trade marketing programmes supporting revenue growth across a £15m+ portfolio; drove commercial results including the launch of Xfm Manchester with a 10:1 ROI on major promotions; CRM/training initiatives that strengthened sales performance.

Media Planner at New PHD

January 1, 2001 - May 1, 2003

Planned multi-channel campaigns for major consumer brands; improved effectiveness through sharper insight, targeting and media optimisation. Notable results included RAB Planners’ Choice (UKTV), 20k–30k circulation uplifts, 30% YoY sales uplift for Homebase and 54% media cost saving for Guardian/Observer.