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I'm Talya Icel, a Production Lead and Art & Tech Production Manager based in Amsterdam. I build and scale creative teams, production pipelines for mobile games, and deliver high-performing video and playable ads. My work focuses on turning concepts into efficient, on-brand assets within tight timelines and budgets. I'm also experienced in optimizing performance creatives for non-narrative titles, collaborating with UA teams to improve CTR, CVR, and CPI, and rapidly iterating based on data, trends, and benchmarks.…I'm Talya Icel, a Production Lead and Art & Tech Production Manager based in Amsterdam. I build and scale creative teams, production pipelines for mobile games, and deliver high-performing video and playable ads. My work focuses on turning concepts into efficient, on-brand assets within tight timelines and budgets. I'm also experienced in optimizing performance creatives for non-narrative titles, collaborating with UA teams to improve CTR, CVR, and CPI, and rapidly iterating based on data, trends, and benchmarks.

Talya Icel

Production Manager, Project Manager, Creative Director, +2

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I'm Talya Icel, a Production Lead and Art & Tech Production Manager based in Amsterdam. I build and scale creative teams, production pipelines for mobile games, and deliver high-performing video and playable ads. My work focuses on turning concepts into efficient, on-brand assets within tight timelines and budgets. I'm also experienced in optimizing performance creatives for non-narrative titles, collaborating with UA teams to improve CTR, CVR, and CPI, and rapidly iterating based on data, trends, and benchmarks.…I'm Talya Icel, a Production Lead and Art & Tech Production Manager based in Amsterdam. I build and scale creative teams, production pipelines for mobile games, and deliver high-performing video and playable ads. My work focuses on turning concepts into efficient, on-brand assets within tight timelines and budgets. I'm also experienced in optimizing performance creatives for non-narrative titles, collaborating with UA teams to improve CTR, CVR, and CPI, and rapidly iterating based on data, trends, and benchmarks.

Available to hire

I’m Talya Icel, a Production Lead and Art & Tech Production Manager based in Amsterdam. I build and scale creative teams, production pipelines for mobile games, and deliver high-performing video and playable ads. My work focuses on turning concepts into efficient, on-brand assets within tight timelines and budgets.

I’m also experienced in optimizing performance creatives for non-narrative titles, collaborating with UA teams to improve CTR, CVR, and CPI, and rapidly iterating based on data, trends, and benchmarks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Turkish

Fluent

French

Fluent

Dutch

Beginner

Work Experience

Production Lead at MY.GAMES

February 1, 2024 - Present

Built and scaled a fully operational creative team from scratch, hiring in-house and freelance artists within two months of joining the company. Developed and implemented a Jira-based workflow and time load structure, reducing manual tracking by 40% and automating freelance payment calculations, increasing accuracy and efficiency. Led a team of 15+ in-house and freelance artists, overseeing the production of developer and marketing assets while maintaining strict timelines and budget control. Coordinated 100+ simultaneous tasks, ensuring optimal resource allocation and consistent delivery on high-quality assets within allocated budget.

Creative Manager at Voodoo

January 1, 2022 - February 1, 2024

Joined a young creative team and led its transformation by establishing organization, streamlining pipelines, and clarifying objectives resulting in a 30% increase in efficiency. Developed and executed a strategy for underperforming titles, resulting in multiple record-breaking ads that drove a 40% increase in downloads. This initiative boosted Voodoo Classics such as Hole.io, Paper.io 2 back into top 10 rankings on the app store. Oversaw the full ad production cycle (video + interactive ads), from concept to performance testing, optimizing creative velocity and technical quality. Collaborated with UA managers, internal/external artists, and developers as a cohesive team, leading the creative vision, providing guidance, and fostering an environment of innovation.

Creative Services Project Manager at Wargaming Europe

March 1, 2018 - January 1, 2022

Led cross-functional project teams, internal and external agencies, freelancers, overseeing the production of marketing assets and branding from brief to delivery, ensuring quality and timely delivery of assets. Implemented an efficient workflow and process framework on JIRA for the growing team, contributing to a 30% increase in overall team efficiency and ensuring successful project outcomes. Managed team resources and budget, optimizing resource allocation to guarantee the timely completion of projects while cutting production costs up to 53%.