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I take a strategic approach to creating unique brand identities. Brand identity starts with a logo that communicates a company’s or institution’s mission, vision and core values. My work is hypothesis-driven, evidence-based and powered by insight, creativity and intelligence. My brand strategies are designed to project the client’s strongest attributes and competitive advantages and differentiate and distance them from competitors and imitators. I create visually compelling and strategically-based logos, comprehensive graphic themes, and brand architectures. With decades of design leadership across healthcare, education, and professional services, I build high-performing teams, streamline processes, and partner cross-functionally to deliver measurable results across print and digital channels.…I take a strategic approach to creating unique brand identities. Brand identity starts with a logo that communicates a company’s or institution’s mission, vision and core values. My work is hypothesis-driven, evidence-based and powered by insight, creativity and intelligence. My brand strategies are designed to project the client’s strongest attributes and competitive advantages and differentiate and distance them from competitors and imitators. I create visually compelling and strategically-based logos, comprehensive graphic themes, and brand architectures. With decades of design leadership across healthcare, education, and professional services, I build high-performing teams, streamline processes, and partner cross-functionally to deliver measurable results across print and digital channels.

Don Zegler

Brand Designer, Graphic Designer, Production Designer, +5

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I take a strategic approach to creating unique brand identities. Brand identity starts with a logo that communicates a company’s or institution’s mission, vision and core values. My work is hypothesis-driven, evidence-based and powered by insight, creativity and intelligence. My brand strategies are designed to project the client’s strongest attributes and competitive advantages and differentiate and distance them from competitors and imitators. I create visually compelling and strategically-based logos, comprehensive graphic themes, and brand architectures. With decades of design leadership across healthcare, education, and professional services, I build high-performing teams, streamline processes, and partner cross-functionally to deliver measurable results across print and digital channels.…I take a strategic approach to creating unique brand identities. Brand identity starts with a logo that communicates a company’s or institution’s mission, vision and core values. My work is hypothesis-driven, evidence-based and powered by insight, creativity and intelligence. My brand strategies are designed to project the client’s strongest attributes and competitive advantages and differentiate and distance them from competitors and imitators. I create visually compelling and strategically-based logos, comprehensive graphic themes, and brand architectures. With decades of design leadership across healthcare, education, and professional services, I build high-performing teams, streamline processes, and partner cross-functionally to deliver measurable results across print and digital channels.

Available to hire

I take a strategic approach to creating unique brand identities. Brand identity starts with a logo that communicates a company’s or institution’s mission, vision and core values. My work is hypothesis-driven, evidence-based and powered by insight, creativity and intelligence. My brand strategies are designed to project the client’s strongest attributes and competitive advantages and differentiate and distance them from competitors and imitators. I create visually compelling and strategically-based logos, comprehensive graphic themes, and brand architectures.

With decades of design leadership across healthcare, education, and professional services, I build high-performing teams, streamline processes, and partner cross-functionally to deliver measurable results across print and digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Brand Designer at FranklinCovey

July 1, 2024 - October 1, 2025

Directed end-to-end execution of 30+ concurrent monthly design projects, practicing strategic creative direction and cross-functional collaboration. Built and maintained partnerships in a remote-first environment with designers, illustrators, photographers and copywriters, resulting in elevated design quality and reducing production costs by 11% by onboarding an outsourced talent agency model. Personally executed design comps and final graphics for as many as 30+ monthly projects, balancing evolving priorities. Partnered with platform and UX/UI teams to integrate design and functionality, ensuring a seamless, technically consistent client experience across digital channels by engineering page design, navigation and responsive graphics. Managed end-to-end print production for 10+ projects monthly, overseeing file preparation, color accuracy, materials selection, vendor coordination and on-press approvals. Implemented continuous improvement practices, revamping universal file preparation

Senior Brand Designer at Enlivant Senior Living

June 1, 2018 - November 1, 2023

Led an in-house creative department of 6 to consistently apply the Enlivant brand across 216 individually branded communities. Oversaw the project pipeline with a $12M yearly budget, ensuring brand standards aligned with business strategy while supporting budgeting, scheduling, resource allocation, vendor management, and quality control for 1,300+ projects yearly. Achievements include strategizing integrated quarterly campaigns, developing 100+ assets for print and digital channels, and increasing leads to tours and medical referrals; building an online asset library; enhancing welcome emails and resident referrals; managing annual satisfaction surveys with 93% engagement; producing 200 community virtual tour videos during COVID-19; and spearheading a digital branding strategy for leadership conference.

Senior Graphic Designer at Big Design

January 1, 2000 - January 1, 2018

Provided creative vision and strategies across print and online media, established conceptual direction for staff, and led a team, driving new business opportunities and growing agency revenue. Achievements include nearly $2M in agency revenue with 7 staff, building brand architecture for 30+ businesses, creating multi-channel campaigns for real estate clients to facilitate large-scale leases, producing thousands of collateral pages, and launching hundreds of web pages across diverse websites for multiple verticals.