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Experienced Email Marketing Manager with experience leading end-to-end campaign execution, CRM operations, and marketing automation strategy. Deep expertise in ESP management, campaign development, lifecycle marketing, segmentation, and A/B testing. Proven track record of optimizing performance through data analysis and cross-functional collaboration in high-volume environments.…

Jennifer Vinson

Project Manager, Digital Marketer, Content Producer, +2

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Experienced Email Marketing Manager with experience leading end-to-end campaign execution, CRM operations, and marketing automation strategy. Deep expertise in ESP management, campaign development, lifecycle marketing, segmentation, and A/B testing. Proven track record of optimizing performance through data analysis and cross-functional collaboration in high-volume environments.…

Available to hire

Experienced Email Marketing Manager with experience leading end-to-end campaign execution, CRM operations, and marketing automation strategy. Deep expertise in ESP management, campaign development, lifecycle marketing, segmentation, and A/B testing. Proven track record
of optimizing performance through data analysis and cross-functional collaboration in high-volume environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Independent Remote Contractor, Email Marketing Manager at National Association of Realtors / HouseLogic

May 1, 2009 - December 1, 2025

Project lead for all email related digital initiatives. Included site launches, online tools, acquisition, web applications, and promotional campaigns. Relationship manager for Email Service Providers (Salesforce Marketing Cloud, Zeta Interactive, Iterable, etc.) and creative agencies. Managed daily email operations including planning, workflow, A/B testing, segmentation, deployment, deliverability, and reporting. Analyzed campaign performance data and delivered targeted recommendations to optimize results. Spearheaded email program launch for the NAR / HouseLogic brand, including RFP development, vendor selection, data migration, and execution.

Manager, E-Business Service Strategy at Discover Financial Services

May 1, 2007 - September 1, 2007

Developed and executed online servicing strategy across call centers, email, and website channels. Led lifecycle and activation programs to migrate and retain customers online. Delivered $3.5M in annual cost savings through paperless statements, online payments, and digital communications. Partnered with analytics teams to evaluate performance and optimize campaigns.

Manager, E-commerce Email Marketing at Discover Financial Services

April 1, 2005 - April 1, 2007

Led a team of four responsible for Discover Card email marketing initiatives. Managed ESP relationships and overall email strategy. Executed email append programs adding 3.5M new email addresses. Built high-performing lifecycle and automated campaigns achieving 35–60% open rates.

Project Manager, E-commerce Email Marketing at AmSouth Bancorporation

May 1, 2000 - April 1, 2005

Managed planning, creative development, personalization, compliance, and optimization of email campaigns. Supported key marketing initiatives including debit activity and merchant activation. Oversaw external vendors for quality, efficiency, and budget control.

Retail Distribution Project Manager at AmSouth Bancorporation

March 1, 1999 - March 1, 2000

Led e-commerce initiatives including corporate website expansion and online advertising. Managed debit card product line with P&L responsibility. Increased debit card income by 10% in eight months.