Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Rob Moal, an operations and revenue-focused leader with hands-on experience owning hiring and people development, building and improving operational systems, and partnering closely with founders and senior leadership to translate strategy into day-to-day execution. Across my career I've operated in roles where success was measured by clear KPIs, budgets, and outcomes, consistently exceeding targets and driving growth across multi-location service businesses. I'm known as the glue between leadership, sales, and delivery, ensuring execution stays aligned with business goals.…I'm Rob Moal, an operations and revenue-focused leader with hands-on experience owning hiring and people development, building and improving operational systems, and partnering closely with founders and senior leadership to translate strategy into day-to-day execution. Across my career I've operated in roles where success was measured by clear KPIs, budgets, and outcomes, consistently exceeding targets and driving growth across multi-location service businesses. I'm known as the glue between leadership, sales, and delivery, ensuring execution stays aligned with business goals.

Robert Moal

SEO Expert, Growth Marketer, Digital Marketer, +5





I'm Rob Moal, an operations and revenue-focused leader with hands-on experience owning hiring and people development, building and improving operational systems, and partnering closely with founders and senior leadership to translate strategy into day-to-day execution. Across my career I've operated in roles where success was measured by clear KPIs, budgets, and outcomes, consistently exceeding targets and driving growth across multi-location service businesses. I'm known as the glue between leadership, sales, and delivery, ensuring execution stays aligned with business goals.…I'm Rob Moal, an operations and revenue-focused leader with hands-on experience owning hiring and people development, building and improving operational systems, and partnering closely with founders and senior leadership to translate strategy into day-to-day execution. Across my career I've operated in roles where success was measured by clear KPIs, budgets, and outcomes, consistently exceeding targets and driving growth across multi-location service businesses. I'm known as the glue between leadership, sales, and delivery, ensuring execution stays aligned with business goals.

Available to hire

I’m Rob Moal, an operations and revenue-focused leader with hands-on experience owning hiring and people development, building and improving operational systems, and partnering closely with founders and senior leadership to translate strategy into day-to-day execution.

Across my career I’ve operated in roles where success was measured by clear KPIs, budgets, and outcomes, consistently exceeding targets and driving growth across multi-location service businesses. I’m known as the glue between leadership, sales, and delivery, ensuring execution stays aligned with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & SEO Manager at Train Like Rob

January 1, 2021 - Present

Founder & SEO Manager at Train Like Rob, leading SEO and growth marketing initiatives for service-based businesses. Own and execute SEO strategy end-to-end, building scalable organic acquisition systems that directly support revenue growth. Strong background in technical SEO, on-page optimization, local search, content optimization, and conversion tracking, with a focus on commercial outcomes. Managed full acquisition funnel from traffic generation through lead capture and client conversion, supported by a sales foundation and data-driven decision making. Planned, built, and optimized an SEO-first WordPress website architecture, site structure, internal linking, meta data, and performance optimization. Drove a 110% revenue increase from organic search through targeted SEO execution. Implemented technical SEO improvements including site speed optimization, indexing control, crawlability, and internal linking enhancements. Led local SEO initiatives including citations, reviews, photos, a

Fitness Manager / SEO Support at Turn Fit Personal Training

January 1, 2019 - January 1, 2021

Led on-page SEO and local optimization for a fitness business, including citations, reviews, photos, and Google Business Profile optimization. Supported content creation and optimization for service pages to improve visibility and local search rankings. Worked with the team to align SEO efforts with client acquisition and conversions.