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SEO specialist with 3+ years managing local, technical, and AI search optimization across 190+ agency client accounts, with full ownership of SEO strategy for a self-built business. Known for turning search visibility into leads through technical audits, content strategy, and performance-driven execution. Handles on-page and technical SEO, schema/JSON-LD, GSC/GA4/Maps tracking, citation and link building, editorial and QA workflows, and SERP click/zero-click targeting—plus AI-assisted search answer optimization and structured knowledge approaches.…SEO specialist with 3+ years managing local, technical, and AI search optimization across 190+ agency client accounts, with full ownership of SEO strategy for a self-built business. Known for turning search visibility into leads through technical audits, content strategy, and performance-driven execution. Handles on-page and technical SEO, schema/JSON-LD, GSC/GA4/Maps tracking, citation and link building, editorial and QA workflows, and SERP click/zero-click targeting—plus AI-assisted search answer optimization and structured knowledge approaches.

Robert Moal

SEO Expert, Growth Marketer, Digital Marketer, +7

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SEO specialist with 3+ years managing local, technical, and AI search optimization across 190+ agency client accounts, with full ownership of SEO strategy for a self-built business. Known for turning search visibility into leads through technical audits, content strategy, and performance-driven execution. Handles on-page and technical SEO, schema/JSON-LD, GSC/GA4/Maps tracking, citation and link building, editorial and QA workflows, and SERP click/zero-click targeting—plus AI-assisted search answer optimization and structured knowledge approaches.…SEO specialist with 3+ years managing local, technical, and AI search optimization across 190+ agency client accounts, with full ownership of SEO strategy for a self-built business. Known for turning search visibility into leads through technical audits, content strategy, and performance-driven execution. Handles on-page and technical SEO, schema/JSON-LD, GSC/GA4/Maps tracking, citation and link building, editorial and QA workflows, and SERP click/zero-click targeting—plus AI-assisted search answer optimization and structured knowledge approaches.

Available to hire

SEO specialist with 3+ years managing local, technical, and AI search optimization across 190+ agency client accounts, with full ownership of SEO strategy for a self-built business. Known for turning search visibility into leads through technical audits, content strategy, and performance-driven execution.

Handles on-page and technical SEO, schema/JSON-LD, GSC/GA4/Maps tracking, citation and link building, editorial and QA workflows, and SERP click/zero-click targeting—plus AI-assisted search answer optimization and structured knowledge approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist (Local & Technical SEO, On-Page & Technical Audits) at ClickSpire

February 1, 2026 - Present

Delivered local SEO across a 190+ client portfolio, managing and editing blog, GBP, and on-page content for quality and consistency. Coordinated a small team of junior content creators by assigning work, reviewing drafts, and editing. Performed technical and on-page audits to identify indexing, crawling, and content gaps; strengthened authority via link building and outreach. Tracked keyword movement and conversions using BrightLocal, GSC, and GA4, translating insights into client-facing reporting. Optimized GBP (including citations) and managed view/citation and local rank/proximity tracking for Map Pack visibility, including review management and QA checks across the portfolio.

SEO Specialist (Self-Directed) at Train Like Rob

January 1, 2023 - Present

Owned end-to-end SEO strategy and execution across technical, content, and local channels, including roadmap prioritization. Drove a 25% increase in leads and revenue through organic discovery, Maps visibility, and AI search visibility. Rebuilt site architecture and improved speed and schema to resolve recurring indexing and ranking issues. Secured editorial dofollow/nofollow placements via direct outreach and journalist pitching, including Geo/AEO optimization for AI-generated answers. Implemented hub-and-spoke internal linking across 17+ topic clusters targeting 200+ keywords, with advanced JSON-LD schema for Knowledge Graph/rich results eligibility. Built and managed a content calendar and handled content editing for blog, GBP, and social channels; analyzed CTR, zero-click targeting, and conversion tracking.

Founder at Train Like Rob

January 1, 2021 - Present

Founder & SEO Manager at Train Like Rob

January 1, 2021 - Present

Founder & SEO Manager at Train Like Rob, leading SEO and growth marketing initiatives for service-based businesses. Own and execute SEO strategy end-to-end, building scalable organic acquisition systems that directly support revenue growth. Strong background in technical SEO, on-page optimization, local search, content optimization, and conversion tracking, with a focus on commercial outcomes. Managed full acquisition funnel from traffic generation through lead capture and client conversion, supported by a sales foundation and data-driven decision making. Planned, built, and optimized an SEO-first WordPress website architecture, site structure, internal linking, meta data, and performance optimization. Drove a 110% revenue increase from organic search through targeted SEO execution. Implemented technical SEO improvements including site speed optimization, indexing control, crawlability, and internal linking enhancements. Led local SEO initiatives including citations, reviews, photos, a

Sales & Performance Manager at TurnFit Personal Trainers

January 1, 2019 - January 1, 2021

Rebuilt sales pipeline management for a multi-location rollout, cutting sales cycle time by 58% while supporting 47% year-over-year revenue growth through process, automation, and lifecycle improvements.

Fitness Manager / SEO Support at Turn Fit Personal Training

January 1, 2019 - January 1, 2021

Led on-page SEO and local optimization for a fitness business, including citations, reviews, photos, and Google Business Profile optimization. Supported content creation and optimization for service pages to improve visibility and local search rankings. Worked with the team to align SEO efforts with client acquisition and conversions.

Sales & Performance Manager at Anytime Fitness

January 1, 2018 - Present

Standardized workflows and staff accountability systems across club operations and exceeded revenue targets.

Sales & Performance Manager at GoodLife Fitness

January 1, 2014 - January 1, 2015

Delivered 117% of annual revenue target by correcting systemic underperformance across four years; built a leadership pipeline and promoted trainers into management roles (3 trainers).