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I'm Heather A. Ata, a results-driven marketing leader focused on building customer-centric digital experiences that drive growth. I excel at turning data into actionable strategies and mentoring teams to scale world-class marketing and sales operations across B2B and B2C channels. Throughout my career, I've guided cross-functional teams through acquisitions, product launches, and multichannel campaigns that improve CAC, LTV, and retention while delivering measurable ROI for high-growth organizations.…I'm Heather A. Ata, a results-driven marketing leader focused on building customer-centric digital experiences that drive growth. I excel at turning data into actionable strategies and mentoring teams to scale world-class marketing and sales operations across B2B and B2C channels. Throughout my career, I've guided cross-functional teams through acquisitions, product launches, and multichannel campaigns that improve CAC, LTV, and retention while delivering measurable ROI for high-growth organizations.

Heather A. Ata

Fractional CMO, Growth Marketer, Product Marketer, +2

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I'm Heather A. Ata, a results-driven marketing leader focused on building customer-centric digital experiences that drive growth. I excel at turning data into actionable strategies and mentoring teams to scale world-class marketing and sales operations across B2B and B2C channels. Throughout my career, I've guided cross-functional teams through acquisitions, product launches, and multichannel campaigns that improve CAC, LTV, and retention while delivering measurable ROI for high-growth organizations.…I'm Heather A. Ata, a results-driven marketing leader focused on building customer-centric digital experiences that drive growth. I excel at turning data into actionable strategies and mentoring teams to scale world-class marketing and sales operations across B2B and B2C channels. Throughout my career, I've guided cross-functional teams through acquisitions, product launches, and multichannel campaigns that improve CAC, LTV, and retention while delivering measurable ROI for high-growth organizations.

Available to hire

I’m Heather A. Ata, a results-driven marketing leader focused on building customer-centric digital experiences that drive growth. I excel at turning data into actionable strategies and mentoring teams to scale world-class marketing and sales operations across B2B and B2C channels.

Throughout my career, I’ve guided cross-functional teams through acquisitions, product launches, and multichannel campaigns that improve CAC, LTV, and retention while delivering measurable ROI for high-growth organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Fractional Chief Growth Officer (Founder) at Sticky Subscriber Services

September 1, 2023 - Present

Leading a fractional growth advisory practice across marketing, sales, and operations; driving CAC optimization, conversion improvements, and LTV enhancement for multiple client engagements; implementing AI-driven performance reporting and lead routing; aligning cross-functional teams on KPIs to unlock scalable revenue growth (engagements include Connect America and Protect Environmental).

Chief Marketing Officer at Hollywood.com

February 1, 2021 - August 1, 2023

Led a 25-member team; launched a content marketing initiative to grow organic traffic; oversaw a homepage redesign and lead capture programs that generated over 2,000 incremental leads in the first 90 days; negotiated a WordPress site upgrade to reduce costs; built in-house performance marketing to maximize ROI across channels.

Advisor at Hollywood.com

June 1, 2020 - February 1, 2021

Provided executive guidance to the CEO on go-to-market strategy, DTC growth, and operational alignment; guided marketing and sales KPIs and project prioritization; supported fundraising readiness and product roadmap alignment.

Chief Marketing Officer at Delphi Behavioral Health Group

June 1, 2018 - November 1, 2020

Transformed a PE-backed healthcare network into a data-centric, performance-driven organization; led DTC patient acquisition through organic search and paid media, and B2B referrals; built KPI dashboards; expanded organic growth through content and link-building; improved Employee NPS and optimized paid search campaigns.

Chief Marketing Officer | Chief Revenue Officer at Connect America

June 1, 2015 - June 1, 2018

Oversaw ~100-person sales call center and a $35M media budget; restored profitable growth by aligning sales and marketing; implemented a performance-based telephony routing system; tripled upsell rate and increased MRR; improved churn; built multi-channel, direct-response campaigns.

Director Customer Experience, Product Operations, And Retention at DirecTV

January 1, 2009 - June 1, 2015

Pitched, presented, and led cross-functional initiatives surrounding the LifeShield acquisition; launched enhanced product offerings, including call center scripting and training, product development, and installation training; drove post-acquisition retention and favorable churn performance; coordinated integration activities.