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Hi there! I'm Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands. With 6+ years of hands-on experience scaling email and SMS programs, I specialize in segmentation, lifecycle automation, and analytics to boost engagement, loyalty, and lifetime value (LTV). I excel at leading cross-functional teams and translating data into actionable strategies that deliver measurable growth.…Hi there! I'm Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands. With 6+ years of hands-on experience scaling email and SMS programs, I specialize in segmentation, lifecycle automation, and analytics to boost engagement, loyalty, and lifetime value (LTV). I excel at leading cross-functional teams and translating data into actionable strategies that deliver measurable growth.

Shac Henry

Marketing Strategist, Project Manager, Marketing Consultant, +4

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Hi there! I'm Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands. With 6+ years of hands-on experience scaling email and SMS programs, I specialize in segmentation, lifecycle automation, and analytics to boost engagement, loyalty, and lifetime value (LTV). I excel at leading cross-functional teams and translating data into actionable strategies that deliver measurable growth.…Hi there! I'm Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands. With 6+ years of hands-on experience scaling email and SMS programs, I specialize in segmentation, lifecycle automation, and analytics to boost engagement, loyalty, and lifetime value (LTV). I excel at leading cross-functional teams and translating data into actionable strategies that deliver measurable growth.

Available to hire

Hi there! I’m Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands.

With 6+ years of hands-on experience scaling email and SMS programs, I specialize in segmentation, lifecycle automation, and analytics to boost engagement, loyalty, and lifetime value (LTV). I excel at leading cross-functional teams and translating data into actionable strategies that deliver measurable growth.

Skills

Language

English

Fluent

Work Experience

Retention Manager - Freelance at SendPro Marketing (Remote)

March 1, 2025 - Present

Lead end-to-end retention strategies across email and SMS for multiple clients, touching points and journeys; drive revenue growth through data-driven recommendations and segmentation; optimize lifecycle campaigns and key touchpoints to improve engagement and loyalty.

Email Marketing Manager at Jetfuel Agency (Remote)

February 1, 2024 - May 1, 2025

Drove Klaviyo-driven email campaigns with segmentation, dynamic personalization, and A/B testing; increased consumer engagement by 40% month over month and improved overall LTV. Implemented data-driven campaign strategies and optimized workflows.

Email Coordinator at Jetfuel Agency (Remote)

June 1, 2022 - February 1, 2024

Implemented data-driven content strategies based on audience segmentation and behavior, leading to a 20% increase in conversion rates. Created QA processes; collaborated with creative and client teams to ensure accurate and effective email output.

Digital Marketing Strategist at SAMA Labs (Remote)

November 1, 2019 - May 1, 2022

Proactively created marketing collateral with copywriters and designers; launched cutting-edge campaigns across TikTok, Snapchat, YouTube, Klaviyo, and more; increased team productivity by 80% and drove successful multi-channel initiatives.