Shac Henry
Hi there! I'm Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands.
About
Hi there! I’m Shac Henry, a retention marketing professional who blends data-driven insights with creative storytelling to improve customer journeys and drive revenue for DTC and e-commerce brands.
With 6+ years of hands-on experience scaling email and SMS programs, I specialize in segmentation, lifecycle automation, and analytics to boost engagement, loyalty, and lifetime value (LTV). I excel at leading cross-functional teams and translating data into actionable strategies that deliver measurable growth.
- 6 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Other
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Work experience· 4 roles
Lead end-to-end retention strategies across email and SMS for multiple clients, touching points and journeys; drive revenue growth through data-driven recommendations and segmentation; optimize lifecycle campaigns and key touchpoints to improve engagement and loyalty.
Drove Klaviyo-driven email campaigns with segmentation, dynamic personalization, and A/B testing; increased consumer engagement by 40% month over month and improved overall LTV. Implemented data-driven campaign strategies and optimized workflows.
Implemented data-driven content strategies based on audience segmentation and behavior, leading to a 20% increase in conversion rates. Created QA processes; collaborated with creative and client teams to ensure accurate and effective email output.
Education
Certifications and awards
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