I'm Patrícia Pereira, a Marketing Manager with over 14 years of experience driving brand management, digital strategies, and customer engagement across automotive, retail, and wine sectors. I specialize in designing integrated campaigns, optimizing customer journeys, and turning data into growth. I lead cross-functional teams, manage end-to-end campaigns, and collaborate with sales to boost lead quality and retention. Fluent in English with intermediate French, I thrive in fast-paced environments and pride myself on clear communication, project leadership, and delivering measurable business results through creative, data-driven marketing.…

Patrícia Pereira

I'm Patrícia Pereira, a Marketing Manager with over 14 years of experience driving brand management, digital strategies, and customer engagement across automotive, retail, and wine sectors. I specialize in designing integrated campaigns, optimizing customer journeys, and turning data into growth. I lead cross-functional teams, manage end-to-end campaigns, and collaborate with sales to boost lead quality and retention. Fluent in English with intermediate French, I thrive in fast-paced environments and pride myself on clear communication, project leadership, and delivering measurable business results through creative, data-driven marketing.…

Available to hire

I’m Patrícia Pereira, a Marketing Manager with over 14 years of experience driving brand management, digital strategies, and customer engagement across automotive, retail, and wine sectors. I specialize in designing integrated campaigns, optimizing customer journeys, and turning data into growth.

I lead cross-functional teams, manage end-to-end campaigns, and collaborate with sales to boost lead quality and retention. Fluent in English with intermediate French, I thrive in fast-paced environments and pride myself on clear communication, project leadership, and delivering measurable business results through creative, data-driven marketing.

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Skills

Experience Level

Language

English
Fluent
French
Intermediate
Portuguese
Fluent

Work Experience

Marketing Manager at Auto Sertório S.A. - Concessionário Automóvel SEAT
May 2, 2010 - January 12, 2024
Gestão de marketing de quatro concessionárias, dinamização da estratégia de comunicação online, implementação e análise de campanhas Google Ads e Meta Ads. Otimização de tráfego com SEO/SEM, gestão de relações públicas, publicidade online e de ponto de venda; organização de eventos de mercado B2C, desenvolvimento de conteúdos para redes sociais, newsletters, catálogos e ativação de merchandising; coordenação de CRM e suporte a vendas.
Marketing Manager at Rodda
January 15, 2024 - Present
Dinamização da estratégia digital, implementação e análise de campanhas, definição de planos de presença online, gestão de e-commerce, redes sociais e criação de conteúdos. Gestão de relações públicas e merchandising, coordenação de ações de marketing e eventos, gestão de clientes e CRM, desenvolvimento de negócios no canal HORECA.
Marketing Manager at Chão de S. Francisco / Soc. de Vitivinicultura e Turismo Rural Lda
May 2, 2010 - December 31, 2016
Gestão de marketing para projeto de vinhos e turismo rural, com foco em branding, comunicação integrada e atividades de marketing para promoção turística e de produtos.
Marketing Manager at Auto Sertório S.A. - Car Dealership
May 1, 2010 - January 1, 2024
Designed and executed integrated marketing campaigns for retail and B2B, increased qualified leads through optimized Google Ads and social media strategies, managed content creation and graphic design for social media (Meta, Instagram, LinkedIn) using Buffer and Hootsuite, coordinated CRM initiatives and after-sales marketing campaigns improving loyalty KPIs, supervised Customer Experience programs with Mystery Shopper-based quality improvements, and supported sales teams with lead monitoring and retail promotions. Developed overall marketing strategy and branding for the dealership, aligning online and offline channels to drive brand awareness and revenue.
Marketing Manager - Commercial Manager at Chão de S. Francisco - Sociedade de Vitivinicultura e Turismo Rural Lda
May 1, 2010 - December 31, 2016
Led branding and digital marketing strategies across multiple regions; developed Google Ads (Search & Display) and Meta campaigns to generate qualified leads; managed online and offline communications ensuring consistent brand positioning; oversaw CRM and customer journey improvements to enhance retention and satisfaction; coordinated PR activities and promotional events with media and external stakeholders.
Marketing Manager at Rodda - Automóveis do Mondego Group
January 1, 2024 - Present
Leading brand and digital marketing strategies across multiple regions; developing Google Ads (Search & Display) and Meta campaigns to generate qualified leads; managing online and offline communication strategies to maintain consistent brand positioning; overseeing CRM and customer journey enhancements to improve retention; coordinating PR, events and promotions; supporting sales with lead generation and market development.

Education

Licenciatura em Marketing at Escola Superior de Tecnologia e Gestão de Viseu
September 18, 2006 - January 19, 2010
CAP - Certificado de Aptidão Profissional at FDTI
September 18, 2006 - January 19, 2010
CAP - Certificado de Aptidão Profissional at FDTI
February 18, 2010 - March 24, 2010
Curso Intensivo de Marketing Digital at Frederico Carvalho
April 2, 2020 - January 8, 2026
Pós-Graduação Branding Territorial at ISCAC - Coimbra Business School
October 30, 2021 - March 14, 2022
Curso Web Copywriting at TecnMINHO - Universidade do Minho
November 14, 2022 - November 28, 2022
Curso de Marketing de Vinhos at Escola de Negócios das Beiras
March 8, 2012 - July 3, 2012
Web Copywriting Course at TECMINHO, University of Minho
January 1, 2022 - January 1, 2022
Postgraduate in Place Branding at ISCAC, Coimbra Business School
January 1, 2021 - January 1, 2022
Digital Marketing Intensive Course at Frederico Carvalho
January 1, 2020 - January 1, 2020
Wine Marketing Course at Beiras Business School
January 1, 2010 - January 1, 2010
CAP at FDTI
January 1, 2010 - January 1, 2010
Marketing Degree at Escola Superior de Tecnologia e Gestão de Viseu
January 1, 2006 - January 1, 2010
Web Copywriting Course at TECMINHO, University of Minho
January 1, 2022 - December 31, 2022
Postgraduate in Place Branding at ISCAC, Coimbra Business School
January 1, 2021 - December 31, 2022
Digital Marketing Intensive Course at Frederico Carvalho
January 1, 2020 - December 31, 2020
Wine Marketing Course at Beiras Business School
January 1, 2010 - January 8, 2026
CAP at FDTI
January 1, 2010 - January 8, 2026
Marketing Degree at Escola Superior de Tecnologia e Gestão de Viseu
January 1, 2006 - December 31, 2010

Qualifications

CAP - Certificado de Aptidão Profissional
September 18, 2006 - January 19, 2010
Licenciatura em Marketing
September 18, 2006 - January 19, 2010
CAP - Certificado de Aptidão Profissional
February 18, 2010 - March 24, 2010
Curso Intensivo de Marketing Digital
April 2, 2020 - January 8, 2026
Pós-Graduação Branding Territorial
October 30, 2021 - March 14, 2022
Curso Web Copywriting
November 14, 2022 - November 28, 2022
Curso de Marketing de Vinhos
March 8, 2012 - July 3, 2012
Web Copywriting Course
January 1, 2022 - January 1, 2022
Postgraduate in Place Branding
January 1, 2021 - January 1, 2022
Digital Marketing Intensive Course
January 1, 2020 - January 1, 2020
Wine Marketing Course
January 1, 2010 - January 1, 2010
CAP
January 1, 2010 - January 1, 2010
Marketing Degree
January 1, 2006 - January 1, 2010
CAP - FDTI
January 1, 2010 - January 8, 2026
Wine Marketing Course
January 1, 2010 - January 8, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Consumer Goods, Other, Transportation & Logistics

Skills

Experience Level