Available to hire
I design and execute strategic communications campaigns across Europe, Africa, and the Middle East to boost visibility, engagement, and brand impact. I love shaping narratives that connect with diverse audiences and drive meaningful growth.
I build strong media and stakeholder relationships, advise senior leaders on reputation and communications, and translate data-driven insights into compelling stories that position the brand as an authoritative voice on trends in economics and industry.
Language
English
Fluent
French
Fluent
Arabic
Fluent
Work Experience
EU Communications Manager at Square
September 1, 2022 - July 1, 2025Designed and executed a communications strategy for France, aligning messaging across product, marketing, and executive teams to amplify visibility and impact.
Senior Account Manager at Hopscotch Europe
May 1, 2019 - August 1, 2022Led multi-market campaigns across Europe, developing integrated PR, content, and social media strategies that amplified brand presence and engagement. Managed a team of four account executives and mentored talent.
Senior Account Executive at Hopscotch Europe
May 1, 2019 - October 1, 2019Developed and executed cross-channel PR and social media campaigns, expanding client brand presence and positioning across competitive markets.
PR and Social Media Account Executive at Hopscotch Africa Casablanca
November 1, 2015 - April 1, 2019Developed media relations strategies across pan-African markets; crafted compelling narratives through press releases and byline articles; coordinated visual content and identified strategic partnerships.
Education
Master of Science in Management (Marketing and Communications) at Grenoble Ecole de Management
January 1, 2010 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services
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