Hi, I’m Diana, a UI/UX designer focused on creating intuitive, user-centered interfaces for web and mobile. I’m skilled in Figma, the Adobe Creative Suite, prototyping, and Design Systems, and I enjoy collaborating in agile teams to deliver high-quality digital experiences. I enjoy leading end-to-end UX work—from research and defining objectives to creating personas and documenting design decisions. I’ve built design systems, delivered scalable components for real estate platforms, travel-budget apps, and eCommerce experiences, and I’m passionate about improving usability and visual consistency.

Diana Sofia Giraldo Botello

Hi, I’m Diana, a UI/UX designer focused on creating intuitive, user-centered interfaces for web and mobile. I’m skilled in Figma, the Adobe Creative Suite, prototyping, and Design Systems, and I enjoy collaborating in agile teams to deliver high-quality digital experiences. I enjoy leading end-to-end UX work—from research and defining objectives to creating personas and documenting design decisions. I’ve built design systems, delivered scalable components for real estate platforms, travel-budget apps, and eCommerce experiences, and I’m passionate about improving usability and visual consistency.

Available to hire

Hi, I’m Diana, a UI/UX designer focused on creating intuitive, user-centered interfaces for web and mobile. I’m skilled in Figma, the Adobe Creative Suite, prototyping, and Design Systems, and I enjoy collaborating in agile teams to deliver high-quality digital experiences.

I enjoy leading end-to-end UX work—from research and defining objectives to creating personas and documenting design decisions. I’ve built design systems, delivered scalable components for real estate platforms, travel-budget apps, and eCommerce experiences, and I’m passionate about improving usability and visual consistency.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

UI/UX Designer at Freelancer
January 1, 2024 - December 31, 2025
Led full UX processes for multiple projects, designing initial UI layouts and a Design System for a real estate platform to ensure visual consistency and reusable components. Created informative decks in Figma Slides for client and internal presentations, improving clarity and audience engagement. Directed the UX/UI redesigns of travel-budget and health/fitness apps, developing design guidelines, typography, colors, and components, and delivering documentation that justified design decisions to support a user-centered budget tracking experience and improved usability.
UI/UX Designer at Perficient
January 1, 2023 - December 31, 2024
Designed user-friendly interfaces for internal projects using Figma, Illustrator, and Miro; created responsive mobile and web layouts aligned with a Design System for Ford, ensuring brand consistency and enhanced UX. Developed high-fidelity prototypes and simplified navigation for Safe Fleet, and co-created a Design System for a Next.js eCommerce platform with reusable UI components for cohesion and accessibility. Standardized UI components for Copeland Refrigeration and implemented new functionalities for the Delia Project to improve overall user experience.
UI/UX Designer at ISB Company
January 1, 2021 - December 31, 2022
Designed user-friendly interfaces for internal projects, created responsive mobile and web layouts aligned with the Design System, and contributed to high-fidelity prototypes and streamlined navigation for internal apps. Co-created and implemented a Design System for Next.js eCommerce, built reusable UI components, and designed standardized UI elements for improved design consistency and user journeys. Implemented new functionalities that enhanced the look, feel, and experience of key projects.

Education

B.A. in Interactive Media Design at Icesi University
January 1, 2018 - January 1, 2023
Intensive English Language Program at University of Victoria
September 1, 2025 - December 1, 2025

Qualifications

Intensive English Language Program
September 1, 2025 - December 1, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail