Led B2B SaaS growth for ShopDoc across India and UAE, securing 300+ hospital partnerships and expanding pipeline. Created account-specific content including educational materials, explainer videos, blogs, and sales collateral to drive buyer engagement. Increased website traffic by 70% via SEO-driven healthcare content, fueling lead generation. Aligned marketing with telemedicine, digital health services, and regulatory frameworks to build trust. Built ABM-like campaigns targeting hospitals, clinics, and public health institutions. Produced social media content that boosted engagement and click-through rates. Authored marketing collateral and website content to enhance user engagement and session duration. Implemented SEO strategies to improve organic search visibility. Created low-fidelity wireframes using Adobe XD and provided visualization and strategy support for clients. Managed and fostered enterprise customer relationships. Holds UAE Driving License; proficient in reading & writi

Growth Marketing Lead at HODO

June 1, 2019 - December 1, 2020

Led end-to-end marketing strategy for global and government clients, including regulatory programs and international travel brands. Executed digital transformation projects and go-to-market campaigns, increasing client engagement across digital channels. Owned content calendars, messaging frameworks, and creative execution, ensuring campaigns aligned with stakeholder goals. Collaborated cross-functionally with design, video, and strategy teams to deliver account-specific, multi-channel campaigns. Owned go-to-market strategies, product positioning, and messaging for B2B fintech products. Developed sales playbooks, pitch decks, and outbound frameworks, enabling sales teams to convert enterprise accounts. Conducted market research and competitor analysis, uncovering whitespace opportunities for differentiated messaging. Partnered with product and tech teams to prioritize launches and deliver customer-centric features that support acquisition.