Michel Bloq
Hi, my name Michel Bloq. I am a hands-on CRO and funnel specialist with a strong analytical foundation and extensive experience in direct response copywriting.
About
Hi, my name Michel Bloq.
I am a hands-on CRO and funnel specialist with a strong analytical foundation and extensive experience in direct response copywriting.
I focus mainly on data-driven optimization of offers and funnels through copy, hypotheses, and structured A/B testing.
My approach is to measure first, build fast, and scale with a relentless focus on impact, not just output.
I work remotely to stay focused and collaborative, delivering tangible improvements to revenue, conversion rates, and customer retention.
- 2 years' experience
- Joined January 2026
Skills· 3
Languages
- DutchFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Other
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Work experience· 4 roles
Optimalisatie van het volledige marketing- en funnel systeem, inclusief analyse van gedrag en drop-off op categorie- en productpagina’s, en UX/flow-optimalisatie. Verantwoordelijk voor meet- en testprogramma's, met directe impact op omzet en klantretentie.
Analyse en optimalisatie van complete funnels (ads → landing → conversie). Identificeren van conversielekken op basis van data en gebruikersgedrag. Opzetten van meetstructuren (GA4, events, funnels, KPI’s). Ontwikkelen van herhaalbare CRO- en audit-frameworks. Optimalisatiebeslissingen onderbouwd met data i.p.v. aannames.
Opzetten en optimaliseren van het volledige marketing- en bookingsysteem. Conversieoptimalisatie van website en bookingflow. Analyse van no-shows, herhaalboekingen en klantgedrag. Meten van impact op omzet, bezettingsgraad en klantretentie.
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