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Hi, my name Michel Bloq. I am a hands-on CRO and funnel specialist with a strong analytical foundation and extensive experience in direct response copywriting.

About

Hi, my name Michel Bloq.

I am a hands-on CRO and funnel specialist with a strong analytical foundation and extensive experience in direct response copywriting.

I focus mainly on data-driven optimization of offers and funnels through copy, hypotheses, and structured A/B testing.

My approach is to measure first, build fast, and scale with a relentless focus on impact, not just output.

I work remotely to stay focused and collaborative, delivering tangible improvements to revenue, conversion rates, and customer retention.

  • 2 years' experience
  • Joined January 2026

Languages

  • DutchFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Other

Work experience· 4 roles

Marketing & Funnel Optimisation Specialist · Laser Studio 033Jan 2024 – Present · 2 yrs 11 mos

Optimalisatie van het volledige marketing- en funnel systeem, inclusief analyse van gedrag en drop-off op categorie- en productpagina’s, en UX/flow-optimalisatie. Verantwoordelijk voor meet- en testprogramma's, met directe impact op omzet en klantretentie.

CRO & Funnel Specialist · Conversie StrategieJan 2024 – Present · 2 yrs 11 mos

Analyse en optimalisatie van complete funnels (ads → landing → conversie). Identificeren van conversielekken op basis van data en gebruikersgedrag. Opzetten van meetstructuren (GA4, events, funnels, KPI’s). Ontwikkelen van herhaalbare CRO- en audit-frameworks. Optimalisatiebeslissingen onderbouwd met data i.p.v. aannames.

Marketing & Funnel Optimisation (In-house) · Laser Studio 033Jan 2024 – Present · 2 yrs 11 mos

Opzetten en optimaliseren van het volledige marketing- en bookingsysteem. Conversieoptimalisatie van website en bookingflow. Analyse van no-shows, herhaalboekingen en klantgedrag. Meten van impact op omzet, bezettingsgraad en klantretentie.

Founder / CRO & Funnels Specialist · Conversie StrategieJan 2024 – Present · 2 yrs 11 mos

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