I’m Anja Surkau, a strategic, multi-channel marketer with over 20 years of international B2B and D2C experience. I’ve led campaigns, built brands, and delivered measurable ROI across digital platforms, events, and integrated marketing programs, always with a customer-centric focus. I’m fluent in multiple languages, thrive in fast-paced environments, and enjoy turning complex ideas into clear, compelling storytelling that resonates with diverse audiences. I’m energized by collaborating with cross-functional teams, mentoring others, and getting hands-on with execution—from website optimisation and SEO to lead generation, content creation, and events. I bring a can-do attitude, meticulous attention to detail, and a passion for results under pressure, combining strategic vision with practical delivery to drive meaningful business outcomes.…

Anja Surkau

I’m Anja Surkau, a strategic, multi-channel marketer with over 20 years of international B2B and D2C experience. I’ve led campaigns, built brands, and delivered measurable ROI across digital platforms, events, and integrated marketing programs, always with a customer-centric focus. I’m fluent in multiple languages, thrive in fast-paced environments, and enjoy turning complex ideas into clear, compelling storytelling that resonates with diverse audiences. I’m energized by collaborating with cross-functional teams, mentoring others, and getting hands-on with execution—from website optimisation and SEO to lead generation, content creation, and events. I bring a can-do attitude, meticulous attention to detail, and a passion for results under pressure, combining strategic vision with practical delivery to drive meaningful business outcomes.…

Available to hire

I’m Anja Surkau, a strategic, multi-channel marketer with over 20 years of international B2B and D2C experience. I’ve led campaigns, built brands, and delivered measurable ROI across digital platforms, events, and integrated marketing programs, always with a customer-centric focus. I’m fluent in multiple languages, thrive in fast-paced environments, and enjoy turning complex ideas into clear, compelling storytelling that resonates with diverse audiences.

I’m energized by collaborating with cross-functional teams, mentoring others, and getting hands-on with execution—from website optimisation and SEO to lead generation, content creation, and events. I bring a can-do attitude, meticulous attention to detail, and a passion for results under pressure, combining strategic vision with practical delivery to drive meaningful business outcomes.

See more

Skills

Experience Level

Language

German
Fluent
Portuguese
Fluent
English
Fluent
Dutch
Intermediate
Spanish; Castilian
Fluent
French
Fluent
Italian
Beginner

Work Experience

Founder / Marketing Consultant at Complete Marketing Consulting
August 1, 2025 - Present
Founder of Complete Marketing Consulting, partnering with diverse clients to design and deliver tailored marketing solutions that elevate brand visibility, drive engagement, and generate measurable business outcomes. Responsibilities include strategy, content, digital optimization, and campaign execution—blending creativity with data-driven insight.
Marketing Manager at ChangePilot
June 1, 2025 - August 31, 2025
Strategic planning and implementation of B2B multi-channel marketing strategy and lead generation activities, content strategy, thought leadership and brand awareness campaigns; brand development; budget planning and management; copywriting and design; website updates; UX optimisation; SEO; performance analysis (GA4) and optimisation.
Senior Marketing Manager at Symity
May 1, 2023 - June 30, 2025
Strategic planning and implementation of B2B multi-channel marketing, lead generation and partner marketing activities, content strategy, thought leadership and brand awareness campaigns; brand development and positioning of a new cyber security brand; budget planning and management; copywriting and design; website build and updates; SEO/SEM; UX optimisation and improvements; applying Copilot and AI tools.
Senior Digital Content Executive at LV=
March 1, 2022 - April 30, 2023
Digital projects, webpage optimisations and SEO improvements task lead; website performance analysis, set-up of digital KPIs, dashboards and benchmarks; built and updated webpages and content, including copywriting, UX and design; managed SEO and PPC agency; applying latest digital and content marketing trends.
Senior Marketing Executive at VitalityHealth UK
September 1, 2018 - March 31, 2022
Responsible for planning and implementation of email and integrated marketing campaigns across all products for D2C, Advisers and Corporates (B2B); including analysis, optimisation and reporting; led and implemented online platform/website updates and developments, data segmentation projects, new persona creation; created an online asset library; content development, design and copy writing.
Business Development and Marketing Manager at Hoare Lea
July 1, 2017 - July 31, 2018
Led BD and marketing strategy and implementation, including copy writing, content production and design, social media and email marketing, development of new marketing material, organisation of various events (including a 400+ client event); budget planning and control and reporting.
Digital Marketing Manager at Muc-Off
April 1, 2017 - July 31, 2017
Led digital strategy and managed planning and implementation, including email marketing, paid social, blogs, videos, webinars, website updates and copywriting, content production and design; campaign analysis; SEO and PPC agency management; two reporting lines.
Campaign Manager & Event Manager at Allianz Australia
June 1, 2009 - December 31, 2016
Responsible for planning, developing and implementing integrated campaigns, thought leadership pieces and events using a multi-channel approach; data segmentation, customer journey insights, analytics and reporting; developed marketing plans and budgets.
Business Manager – Audi Australia Account at Rapp Sydney, DDB Group
June 1, 2008 - March 31, 2009
TV, radio, print advertising and direct mail campaigns, placement schedule management.
Account Manager and Marketing Support at DB Schenker Australia
April 1, 2006 - June 30, 2008
Provided marketing support, campaigns and communications for logistics accounts; coordinated materials and trade show activities.
Marketing Assistant at DHL Globalmail Singapore
April 1, 2005 - December 31, 2005
Marketing assistant supporting campaigns, events and communications.
Sports Marketing Research Executive at Sports Marketing Globally
November 1, 2004 - April 30, 2005
Research-focused role supporting sports marketing initiatives and campaigns.

Education

Master’s degree in Sports Sciences, Business Admin and Spanish Focus: Marketing at Albert-Ludwig University, Freiburg, Germany
January 1, 1999 - January 1, 2004
Bachelor’s degree in Business Admin at University of Mannheim, Germany
January 1, 1997 - January 1, 1999
University Exchange Program at University of Viña del Mar, Chile
January 1, 2000 - January 1, 2001

Qualifications

SFMC Email Marketing Certification
January 1, 2020 - January 9, 2026
Google Analytics Advanced & GA4
January 1, 2022 - January 9, 2026
Sitecore 10.2 upgrade and training
January 1, 2022 - January 9, 2026
Siteimprove training
January 1, 2022 - January 9, 2026
Brighton SEO and SMX seminars (SEO / content trends)
January 1, 2022 - January 9, 2026
Google Analytics Advanced Course
January 1, 2018 - January 9, 2026
Sitecore 8.2
January 1, 2018 - January 9, 2026
Adobe Professional Intermediate Course
January 1, 2018 - January 9, 2026
Mailchimp training
January 1, 2017 - January 9, 2026
Facebook advertising licence
January 1, 2017 - January 9, 2026
Hootsuite
January 1, 2017 - January 9, 2026
Social media, content and digital marketing strategy and execution
January 1, 2015 - January 1, 2016
Exact Target & Simplicity
January 1, 2015 - January 9, 2026
Event planning and implementation & Event strategy
January 1, 2014 - January 9, 2026
Diploma in data-driven marketing and advertising
January 1, 2013 - January 9, 2026
Advertising Strategic Planning - Rapp Sydney/DDB Group
January 1, 2008 - January 9, 2026

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Travel & Hospitality, Retail

Skills

Experience Level