Available to hire
I am an experienced digital marketing and analytics consultant specializing in creating impactful paid media strategies and analytics frameworks. Throughout my career, I have collaborated with businesses across various sectors, translating complex needs into effective, data-driven solutions and fostering growth in regulated environments.
Language
English
Fluent
Dutch
Fluent
French
Intermediate
Work Experience
Digital Marketing & Analytics Consultant at Johnson & Johnson Innovative Medicine (Janssen)
January 1, 2020 - PresentAct as a regional digital marketing and analytics consultant managing enterprise-scale paid media ecosystems across multiple EMEA operating companies, ensuring compliance with global brand and regulatory frameworks.
Freelance Digital Marketing Consultant at Self-Employed
November 1, 2019 - PresentFormulate comprehensive, data-driven paid media strategies and implement robust tracking methodologies to optimize campaign performance and ROI.
Performance Marketer at Polybius
March 1, 2019 - August 1, 2019Developed and executed paid media strategies across multiple channels including SEO, SEA, and social media, while producing SEO-optimized content to enhance search visibility.
Performance Marketer at Famousgrey
January 1, 2018 - February 1, 2019Led branding and direct-response campaigns for a leading automotive brand, managing large monthly advertising budgets and optimizing performance against KPIs.
Online Marketer at Self-Employed
June 1, 2016 - December 1, 2017Created full-funnel media strategies for small and medium-sized businesses and designed marketing systems.
Education
Bachelor in Secondary Education at Howest, Bruges
January 1, 2014 - January 1, 2016Fine Arts at Atheneum Pottelberg, Kortrijk
January 1, 2008 - January 1, 2014Qualifications
Industry Experience
Healthcare, Media & Entertainment
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