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I’m a performance marketing executive with strong expertise in performance marketing, e-commerce growth, and data analytics. I’ve led scalable paid campaigns on Google and Meta Ads, optimized ROAS, and driven new customer acquisition. I’m passionate about building high-performing digital funnels that convert clicks into loyal customers through creative strategy, A/B testing, and data-driven decision making. I enjoy collaborating with cross-functional teams and external partners to plan, execute, and optimize multi-channel campaigns that align with brand goals and deliver measurable business results.…I’m a performance marketing executive with strong expertise in performance marketing, e-commerce growth, and data analytics. I’ve led scalable paid campaigns on Google and Meta Ads, optimized ROAS, and driven new customer acquisition. I’m passionate about building high-performing digital funnels that convert clicks into loyal customers through creative strategy, A/B testing, and data-driven decision making. I enjoy collaborating with cross-functional teams and external partners to plan, execute, and optimize multi-channel campaigns that align with brand goals and deliver measurable business results.

Venkateshwaran Sritharan

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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I’m a performance marketing executive with strong expertise in performance marketing, e-commerce growth, and data analytics. I’ve led scalable paid campaigns on Google and Meta Ads, optimized ROAS, and driven new customer acquisition. I’m passionate about building high-performing digital funnels that convert clicks into loyal customers through creative strategy, A/B testing, and data-driven decision making. I enjoy collaborating with cross-functional teams and external partners to plan, execute, and optimize multi-channel campaigns that align with brand goals and deliver measurable business results.…I’m a performance marketing executive with strong expertise in performance marketing, e-commerce growth, and data analytics. I’ve led scalable paid campaigns on Google and Meta Ads, optimized ROAS, and driven new customer acquisition. I’m passionate about building high-performing digital funnels that convert clicks into loyal customers through creative strategy, A/B testing, and data-driven decision making. I enjoy collaborating with cross-functional teams and external partners to plan, execute, and optimize multi-channel campaigns that align with brand goals and deliver measurable business results.

Available to hire

I’m a performance marketing executive with strong expertise in performance marketing, e-commerce growth, and data analytics. I’ve led scalable paid campaigns on Google and Meta Ads, optimized ROAS, and driven new customer acquisition. I’m passionate about building high-performing digital funnels that convert clicks into loyal customers through creative strategy, A/B testing, and data-driven decision making.

I enjoy collaborating with cross-functional teams and external partners to plan, execute, and optimize multi-channel campaigns that align with brand goals and deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Work Experience

Performance Marketing Internship at Earthy Origins

August 1, 2024 - July 31, 2025

Executed ad campaigns on Meta (Facebook/Instagram) and Google Ads with a focus on performance and ROAS. Planned and coordinated ad creatives, including visual content and messaging aligned with brand goals. Conducted competitor analysis to understand creative trends and optimize strategy. Monitored campaign performance, performed data analysis, and optimized ads for better reach, engagement, and conversions. Conducted keyword research and implemented targeting strategies for Google Ads to drive relevant traffic and sales. Contributed to creative strategy planning to effectively communicate product and service value to the target audience.

Growth Marketing Associate - Internship at Meta & Google Advertising

October 1, 2024 - September 30, 2025

Growth Marketing Associate – Internship focused on Meta & Google Advertising, Social Media Marketing, ROAS optimization, SEM, and Paid Acquisition Campaign Management. Collaborated with external agencies to manage and scale sales across marketplaces such as Amazon, including sales analysis, order scheduling, category management, offer implementation, and growth planning. Oversaw Quick Commerce campaigns on Big Basket, executing promos and analyzing sales and stock reports for scalable growth. Achieved monthly growth targets, including increasing new customer share and generating 300+ qualified B2B leads with a total budget of Rs. 40K. Improved lead quality and CTR through keyword optimization and A/B testing.