I'm Aya Bakir Aya bakir, a marketing professional-in-training currently pursuing a Master of Science in Marketing at Concordia University's John Molson School of Business. I specialize in data management, brand management, consumer behavior, and marketing communications, and I enjoy turning data and insights into compelling messages. My experience spans teaching assistant roles, marketing internships, and cross-cultural programs across Canada and Morocco. I thrive in collaborative environments, love storytelling through content and social media, and I'm excited to apply analytical rigor and creative thinking to help brands connect with audiences.

Aya Bakir

I'm Aya Bakir Aya bakir, a marketing professional-in-training currently pursuing a Master of Science in Marketing at Concordia University's John Molson School of Business. I specialize in data management, brand management, consumer behavior, and marketing communications, and I enjoy turning data and insights into compelling messages. My experience spans teaching assistant roles, marketing internships, and cross-cultural programs across Canada and Morocco. I thrive in collaborative environments, love storytelling through content and social media, and I'm excited to apply analytical rigor and creative thinking to help brands connect with audiences.

Available to hire

I’m Aya Bakir Aya bakir, a marketing professional-in-training currently pursuing a Master of Science in Marketing at Concordia University’s John Molson School of Business. I specialize in data management, brand management, consumer behavior, and marketing communications, and I enjoy turning data and insights into compelling messages.

My experience spans teaching assistant roles, marketing internships, and cross-cultural programs across Canada and Morocco. I thrive in collaborative environments, love storytelling through content and social media, and I’m excited to apply analytical rigor and creative thinking to help brands connect with audiences.

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Language

Arabic
Fluent
French
Intermediate
English
Fluent

Work Experience

Marketing and Communications Coordinator (CO-OP) at Concordia International, Montreal
May 1, 2025 - August 1, 2025
Coordinate and execute marketing and communication strategies to promote international programs at Concordia, including content creation, and outreach campaigns
Teaching Assistant at John Molson School (Concordia University), Montreal
September 1, 2024 - Present
Assisted professors in academic tasks including grading and exam proctoring
Teaching Assistant at Al Akhawayn University in Ifrane, Ifrane, Morocco
September 1, 2023 - December 1, 2023
Assisted professors in academic tasks including grading and exam proctoring; helped in key events, including leadership forums, strengthening the school’s community engagement
Marketing Internship at Deloitte Extended Services, Casablanca, Morocco
June 1, 2023 - August 1, 2023
Analyzed data and contributed to benchmarks by proficiently utilizing Digimind Social, a comprehensive social listening tool; delivered insightful work outcomes through expert use of Excel, effective dashboard creation, and dynamic PowerPoint presentations

Education

Master of Science in Marketing at Concordia University – John Molson School of Business
September 1, 2024 - January 9, 2026
Bachelor of Business Administration (concentration in Marketing, minor in Mathematics) at Al Akhawayn University in Ifrane
September 1, 2019 - December 1, 2023

Qualifications

Al Akhawayn University Excellence Award
September 1, 2019 - December 31, 2023
Government Korean Scholarship (GKS)
September 1, 2022 - December 1, 2022
Scholarship of Mohamed VI Foundation
September 1, 2019 - December 1, 2022

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Retail