Growth Marketer with hands-on experience in early-stage, fast-paced environments, working across paid media, SEO, CRM and growth experimentation. I’ve contributed to building campaigns and marketing foundations from scratch, from positioning and funnel setup to execution and performance analysis. I work directly on Meta and Google Ads, tracking and lead management, focusing on improving lead quality, conversion and efficiency through continuous testing. My background in visual communication helps me combine a creative and analytical approach, building campaigns that are clear, relevant and effective. I’m used to taking ownership, adapting quickly and focusing on what actually moves the needle, balancing experimentation, structure and execution.…

Christian Respino

Growth Marketer with hands-on experience in early-stage, fast-paced environments, working across paid media, SEO, CRM and growth experimentation. I’ve contributed to building campaigns and marketing foundations from scratch, from positioning and funnel setup to execution and performance analysis. I work directly on Meta and Google Ads, tracking and lead management, focusing on improving lead quality, conversion and efficiency through continuous testing. My background in visual communication helps me combine a creative and analytical approach, building campaigns that are clear, relevant and effective. I’m used to taking ownership, adapting quickly and focusing on what actually moves the needle, balancing experimentation, structure and execution.…

Available to hire

Growth Marketer with hands-on experience in early-stage, fast-paced environments, working across paid media, SEO, CRM and growth experimentation. I’ve contributed to building campaigns and marketing foundations from scratch, from positioning and funnel setup to execution and performance analysis.
I work directly on Meta and Google Ads, tracking and lead management, focusing on improving lead quality, conversion and efficiency through continuous testing. My background in visual communication helps me combine a creative and analytical approach, building campaigns that are clear, relevant and effective. I’m used to taking ownership, adapting quickly and focusing on what actually moves the needle, balancing experimentation, structure and execution.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced

Work Experience

Junior Marketer at ADCO HUB
September 1, 2024 - Present
Working in the private healthcare sector, supporting marketing and brand activities for a growing network of private clinics, combining paid media and visual communication. Part of the central marketing team managing communication and marketing activities for 5 private clinics in Milan within a fast-growing healthcare group. Support strategic planning and hands-on execution, working closely with the Marketing Director while managing day-to-day decisions independently. Manage and optimize paid advertising campaigns (Meta Ads & Google Ads) focused on patient acquisition and retention, generating around 100–150 leads per month, with weekly performance reviews. Improve campaign performance through ongoing optimization, contributing to better lead quality (15–25%) and gradual reduction in cost per lead (10–20%) at group level. Analyze marketing and business performance with Qlik, GA4, Excel and Freshworks CRM, supporting conversion improvement, patient retention and brand consistency
Marketing & Communication at Samarcanda Intrattenimenti
June 1, 2023 - July 1, 2024
Entertainment company providing services across multiple tourist locations. Worked on marketing and communication activities across 10+ tourist locations, supporting the company with independence and responsibility. Took care of the creative side of campaigns, from idea to execution, producing social media content, offline materials and website visuals, working within a small team of 3–5 people. Collaborated on recurring annual campaigns and company-wide events, including communication materials used to support the recruitment of seasonal staff. Became the main point of contact for visual and marketing communication, contributing to stronger brand perception, social presence and overall guest experience.
Marketing Content at VOIHotels
July 1, 2023 - September 1, 2023
Focused on photography and social media content production within the marketing team. Supported the marketing team through visual content production for digital communication and brand storytelling. Creation of photography, video, and visual assets aligned with brand positioning and target audiences.
Growth Marketer at ZINEPS
February 1, 2016 - Present
Contributed to product positioning, ICP definition and go-to-market setup, supporting funnel structure, messaging and early experiments. Built and launched Meta and Google Ads campaigns, including tracking setup with Google Tag Manager and pixels. Improved SEO and GSO performance, increasing keyword coverage (+23%) and site health (80 → 86), while reducing technical errors (139 → 19). Optimised website structure and indexing, fixing key SEO issues. Developed outbound and AI-assisted campaigns targeting B2B logistics and e-commerce companies. Built lifecycle email flows (welcome and onboarding) using Brevo and supported CRM management through HubSpot. Contributed to content creation and LinkedIn communication for the company, CEO and CCO.
Junior Marketer at ADCO HUB
September 1, 2014 - January 1, 2026
Part of the central marketing team managing communication and marketing activities for 5 private clinics in Milan within a fast-growing healthcare group. Supporting strategic planning and hands-on execution, working closely with the Marketing Director while managing day-to-day decisions independently. Managing and optimizing Meta Ads and Google Ads campaigns focused on patient acquisition and retention, generating ~100–150 qualified leads/month and supporting clinic-level growth objectives. Improved campaign efficiency through continuous A/B testing and optimization, increasing lead quality by 15–25% and reducing cost per lead by 10–20% at group level. Analyzing marketing and business performance using Qlik, GA4, Excel and Freshworks CRM, supporting conversion improvement, patient retention and brand consistency across clinics.
Marketing & Communication at SAMARCANDA ENTERTAINMENT
June 1, 2023 - July 1, 2024
Worked independently on marketing and communication activities across 10+ tourist locations, acting as the main point of contact for visual and marketing communication. Took care of the creative side of campaigns, from idea to execution, producing social media content, offline materials and website visuals, working within a small team of 3–5 people. Collaborated on recurring annual campaigns and company-wide events, including communication materials used to support the recruitment of seasonal staff. Became the main point of contact for visual and marketing communication, contributing to stronger brand perception, social presence and overall guest experience.

Education

Bachelor's Degree in Visual Communication at European Institute of Design
October 1, 2021 - July 1, 2024
High School Diploma in Computer Science at I.T.I.S Galileo Ferraris
September 1, 2016 - July 1, 2021
Bachelor's Degree in Visual Communication at European Institute of Design
October 1, 2021 - July 1, 2024
High School Diploma in Computer Science at I.T.I.S Galileo Ferraris
September 1, 2016 - July 1, 2021
Bachelor's Degree in Visual Communication at European Institute of Design
October 1, 2021 - July 1, 2024
High School Diploma in Computer Science at I.T.I.S Galileo Ferraris
September 1, 2016 - July 1, 2021

Qualifications

Meta Ads Set-Up: Account Structure & Technical Configuration
September 1, 2025 - January 9, 2026
Applying Artificial Intelligence Across Advertising, SEO, Email, PR and Content Marketing
October 1, 2025 - January 9, 2026
Neuromarketing Strategy: Applying Psychology and Cognitive Biases to Marketing
October 1, 2025 - January 9, 2026
AI Tools for Digital Workflows & Automation
December 1, 2025 - January 9, 2026
English Language Course – Advanced 1
November 1, 2025 - January 9, 2026
Meta Ads Set-Up: Account Structure & Technical Configuration
September 1, 2025 - January 9, 2026
Applying Artificial Intelligence Across Advertising, SEO, Email, PR and Content Marketing
October 1, 2025 - January 9, 2026
Neuromarketing Strategy: Applying Psychology and Cognitive Biases to Marketing
October 1, 2025 - January 9, 2026
AI Tools for Digital Workflows & Automation
December 1, 2025 - January 9, 2026
English Language Course – Advanced 1
November 1, 2025 - January 9, 2026
Meta Ads Set-Up: Account Structure & Technical Configuration
September 1, 2025 - March 30, 2026
Applying Artificial Intelligence Across Advertising, SEO, Email, PR and Content Marketing
October 1, 2025 - March 30, 2026
Neuromarketing Strategy: Applying Psychology and Cognitive Biases to Marketing
October 1, 2025 - March 30, 2026
AI Tools for Digital Workflows & Automation
December 1, 2025 - March 30, 2026
English Language Course – Advanced 1
November 1, 2025 - March 30, 2026

Industry Experience

Healthcare, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Transportation & Logistics

Skills

Experience Level