Marketing & Communications Working Student at Allnex

Set up and managed Instagram and LinkedIn channels from scratch, increasing brand visibility and audience engagement. Developed and executed content strategies aligned with brand positioning and marketing objectives. Created engaging digital content to support product awareness and brand communications. Collected and communicated user feedback to internal teams to support product improvement and marketing messaging. Collaborated with the sales team to support lead generation through client outreach and follow-up communication. Supported event marketing initiatives including booth coordination, influencer participation, and on-ground event management. Supported brand management initiatives and marketing campaigns across digital and offline channels. Assisted with content creation to maintain brand consistency and brand voice. Coordinated with internal teams to support marketing execution and campaign delivery. Created internal communication content including intranet updates, corporate