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I'm a functional SEO expert with a strong background in web marketing and analytics, and over seven years of experience driving organic site traffic across multiple client verticals through on-page, off-page, and technical SEO. I thrive in fast-paced environments and partner with cross-functional teams to deliver measurable improvements in search visibility and performance. Currently, I work with Amazon UK Services as an FC Associate / Instructor, where I lead packing operations and mentor a growing team, while also identifying process improvements to boost efficiency and quality. My broader experience includes developing and executing content strategies, performing keyword research, and leading link-building campaigns for agencies and clients in India and the UK. I’m passionate about turning data into actionable insights and helping teams achieve higher morale and productivity.…I'm a functional SEO expert with a strong background in web marketing and analytics, and over seven years of experience driving organic site traffic across multiple client verticals through on-page, off-page, and technical SEO. I thrive in fast-paced environments and partner with cross-functional teams to deliver measurable improvements in search visibility and performance. Currently, I work with Amazon UK Services as an FC Associate / Instructor, where I lead packing operations and mentor a growing team, while also identifying process improvements to boost efficiency and quality. My broader experience includes developing and executing content strategies, performing keyword research, and leading link-building campaigns for agencies and clients in India and the UK. I’m passionate about turning data into actionable insights and helping teams achieve higher morale and productivity.

Liya Joseph

SEO Expert, Digital Marketer, Content Strategist, +2

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I'm a functional SEO expert with a strong background in web marketing and analytics, and over seven years of experience driving organic site traffic across multiple client verticals through on-page, off-page, and technical SEO. I thrive in fast-paced environments and partner with cross-functional teams to deliver measurable improvements in search visibility and performance. Currently, I work with Amazon UK Services as an FC Associate / Instructor, where I lead packing operations and mentor a growing team, while also identifying process improvements to boost efficiency and quality. My broader experience includes developing and executing content strategies, performing keyword research, and leading link-building campaigns for agencies and clients in India and the UK. I’m passionate about turning data into actionable insights and helping teams achieve higher morale and productivity.…I'm a functional SEO expert with a strong background in web marketing and analytics, and over seven years of experience driving organic site traffic across multiple client verticals through on-page, off-page, and technical SEO. I thrive in fast-paced environments and partner with cross-functional teams to deliver measurable improvements in search visibility and performance. Currently, I work with Amazon UK Services as an FC Associate / Instructor, where I lead packing operations and mentor a growing team, while also identifying process improvements to boost efficiency and quality. My broader experience includes developing and executing content strategies, performing keyword research, and leading link-building campaigns for agencies and clients in India and the UK. I’m passionate about turning data into actionable insights and helping teams achieve higher morale and productivity.

Available to hire

I’m a functional SEO expert with a strong background in web marketing and analytics, and over seven years of experience driving organic site traffic across multiple client verticals through on-page, off-page, and technical SEO. I thrive in fast-paced environments and partner with cross-functional teams to deliver measurable improvements in search visibility and performance.

Currently, I work with Amazon UK Services as an FC Associate / Instructor, where I lead packing operations and mentor a growing team, while also identifying process improvements to boost efficiency and quality. My broader experience includes developing and executing content strategies, performing keyword research, and leading link-building campaigns for agencies and clients in India and the UK. I’m passionate about turning data into actionable insights and helping teams achieve higher morale and productivity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

FC Associate / Instructor at Amazon UK Services Ltd. (Knowsley, Liverpool, United Kingdom)

November 1, 2023 - Present

Inbound: receiving and checking the full range of products entering the warehouse. Outbound: packaging, labeling, and securing shipments. Collaborated closely with managers to communicate operational challenges, owned team performance, mentored associates, built a strong team culture, and implemented process improvements to reduce waste and maintain high-quality standards. Trained new hires for rapid adaptation to a fast-paced environment.

SEO Expert at Jelit ta Publicity

January 1, 2021 - March 1, 2022

Conducted keyword research and implemented on-page optimization strategies, resulting in a 50% increase in organic search traffic. Managed ongoing keyword discovery, expansion, and optimization to broaden organic footprint. Researched industry trends to inform strategies, and collaborated with designers, copywriters, and developers to execute effective search campaigns. Led link-building campaigns, achieving a 30% improvement in domain authority.

SEO Specialist at Prathigna.com HR Solutions Pvt Ltd

January 1, 2017 - July 1, 2019

Analyzed SEO outreach goals, conducted keyword discovery, and recommended website architecture, content, and linking changes to improve positions for target keywords, driving relevant traffic and improving search visibility.

SEO Manager at Golden Era Software Solutions & Consultancy Pvt. Ltd

December 1, 2015 - January 1, 2017

Experience with keyword tools and monitoring organic search metrics. Managed Google Analytics and Webmaster Tools usage, and oversaw SMO activities across Google AdWords, PPC, Facebook & Instagram. Built authoritative backlinks, and optimized product pages, blog posts, and knowledge-based articles to boost ranks for e-commerce pages.

Digital Marketing Executive at INIX IT Solutions

January 1, 2012 - June 1, 2014

Provided SEO analysis and promoted both off-page and on-page activities. Analyzed web analytics dashboards, monitored search performance across major channels, and implemented link-building, directory submissions, and social bookmarking in alignment with SEO goals.