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I am a creative and results-driven design leader with 15+ years of experience delivering high-impact visual and digital solutions. I specialise in branding, UX/UI, website design, and digital content creation, with a strong focus on user-centered design. I am passionate about creating intuitive, scalable design systems and experiences that balance aesthetic appeal with functionality in complex environments. I have led cross-functional teams, managed large-scale projects, and consistently delivered high-quality outcomes under tight deadlines. As the sole proprietor of Paper Alchemy, I balance creative, operational, and strategic responsibilities to drive business growth and client satisfaction.…I am a creative and results-driven design leader with 15+ years of experience delivering high-impact visual and digital solutions. I specialise in branding, UX/UI, website design, and digital content creation, with a strong focus on user-centered design. I am passionate about creating intuitive, scalable design systems and experiences that balance aesthetic appeal with functionality in complex environments. I have led cross-functional teams, managed large-scale projects, and consistently delivered high-quality outcomes under tight deadlines. As the sole proprietor of Paper Alchemy, I balance creative, operational, and strategic responsibilities to drive business growth and client satisfaction.

Katerina Black

Creative Director, Designer, Brand Designer, +7

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I am a creative and results-driven design leader with 15+ years of experience delivering high-impact visual and digital solutions. I specialise in branding, UX/UI, website design, and digital content creation, with a strong focus on user-centered design. I am passionate about creating intuitive, scalable design systems and experiences that balance aesthetic appeal with functionality in complex environments. I have led cross-functional teams, managed large-scale projects, and consistently delivered high-quality outcomes under tight deadlines. As the sole proprietor of Paper Alchemy, I balance creative, operational, and strategic responsibilities to drive business growth and client satisfaction.…I am a creative and results-driven design leader with 15+ years of experience delivering high-impact visual and digital solutions. I specialise in branding, UX/UI, website design, and digital content creation, with a strong focus on user-centered design. I am passionate about creating intuitive, scalable design systems and experiences that balance aesthetic appeal with functionality in complex environments. I have led cross-functional teams, managed large-scale projects, and consistently delivered high-quality outcomes under tight deadlines. As the sole proprietor of Paper Alchemy, I balance creative, operational, and strategic responsibilities to drive business growth and client satisfaction.

Available to hire

I am a creative and results-driven design leader with 15+ years of experience delivering high-impact visual and digital solutions. I specialise in branding, UX/UI, website design, and digital content creation, with a strong focus on user-centered design.

I am passionate about creating intuitive, scalable design systems and experiences that balance aesthetic appeal with functionality in complex environments. I have led cross-functional teams, managed large-scale projects, and consistently delivered high-quality outcomes under tight deadlines. As the sole proprietor of Paper Alchemy, I balance creative, operational, and strategic responsibilities to drive business growth and client satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Graphic Designer at DCCEEW, Federal Government

March 1, 2025 - Present

Deliver graphic design services across a range of federal government initiatives, translating complex policy, environmental and technical information into clear, accessible visuals. Design digital and print assets aligned to Australian Government branding, accessibility standards and governance requirements. Produce layouts, infographics and visual systems that support consistency across programs and channels. Collaborate with multidisciplinary teams and stakeholders to ensure design solutions meet strategic and communication objectives. Work within secure environments and clearance requirements, maintaining confidentiality and compliance at all times. Manage multiple workstreams concurrently, delivering high-quality outcomes to tight deadlines.

Lead Creative Designer at UST Consulting

December 1, 2021 - March 31, 2025

Led the strategic development and ongoing evolution of UST Australia's visual identity and brand guidelines. Directed UX and UI design for the Australian website, delivering intuitive user journeys and engaging interfaces using Figma. Designed and delivered a scalable digital platform adopted across the region, improving usability and visual consistency. Produced digital content and branded assets to support client engagement and interactive experiences. Created illustrations, infographics, charts and iconography optimised for digital channels. Designed branding and collateral for corporate events, conferences and industry expos. Developed wayfinding concepts for internal environments, enhancing customer journey and accessibility outcomes. Improved client onboarding and project briefing processes to support more efficient delivery. Led the development of an online resource hub and employee education initiative, providing access to a centralised branded asset library. Managed multiple h

Assistant Director/ Senior Visual Designer at Ernst & Young

March 1, 2020 - December 31, 2021

Designed and delivered digital content, branded assets and visual systems for interactive client workshops and executive engagements. Supported transformation and innovation initiatives through design-thinking methodologies applied in client workshops. Created personas, customer journey maps and prioritisation frameworks to address complex business and service challenges. Enhanced client engagement through live visual facilitation and scribing in Mural and collaborative digital platforms. Produced detailed illustrations, infographics, charts and iconography for event-driven and workshop- based experiences. Provided art direction for Wavespace designers, ensuring high-quality, consistent visual outcomes across client engagements. Delivered multiple high-visibility projects for C-suite consulting teams under tight deadlines in a fast-paced environment. Managed and mentored junior designers across the APJ region, including resourcing, scheduling and technical guidance. Improved client onb

Creative Director & Owner at Paper Alchemy

October 1, 2019 - Present

Managed all business operations, including design, production, vendor sourcing, client communication, and administration. Designed and produced premium custom printed and digital products and event stationery. Led creative direction for branding projects, delivering end-to-end design solutions. Developed and maintained the company website with UX/UI and e-commerce functionalities. Handled marketing, social media, campaigns, and vendor/client relationships. Expanded the product portfolio and ensured on-time delivery and high quality. As sole proprietor, balanced creative, operational and strategic responsibilities to drive growth and client satisfaction.

Senior Designer at John Holland

September 1, 2017 - March 31, 2020

Led the management and ongoing evolution of the John Holland brand and visual identity across corporate and project environments. Played a key role in the planning, research and rollout of the organisation’s refreshed brand identity. Developed high-impact visual concepts and project-specific identities for major national and large-scale infrastructure tenders. Designed compelling, award-winning visuals for RFTs, EOIs and strategic submissions, contributing to successful bid outcomes. Produced and maintained complex, large-format InDesign documents, applying advanced typesetting, layout and document governance best practice. Created robust branded templates across InDesign and Microsoft Office, enabling non-designers to produce consistent, on-brand materials. Oversaw and guided external designers to ensure brand consistency and quality across multi-disciplinary project collateral. Built detailed, scalable InDesign template systems for use across major projects and external teams. Desi

Creative Director & Co-Owner at Eastern Bloc

October 1, 2015 - July 31, 2020

Co-owned and managed Sydney-based branding and design agency, overseeing all business operations and creative processes. Developed and executed comprehensive branding strategies, including corporate identity and brand development tailored to client needs. Designed and produced a wide range of brand assets, including annual reports, websites, print and digital collateral, packaging, promo, and socials. Led creative direction for all projects, ensuring cohesive brand messaging across all platforms. Collaborated closely with clients to deliver design solutions that met their goals. Managed client relationships and project timelines for on-time delivery while meeting their budget. Facilitated internal team collaboration and project management to maintain efficient operations and high standards of creative excellence.

Senior Designer at JLT Group

September 1, 2015 - August 31, 2017

Managed and maintained branding and style guides for JLT and its subsidiaries, ensuring consistent visual identity across all communications. Led the concept development and full rebranding of key brands, including Recovre, Statewide Mutual, Realcover, and Key Underwriting. Designed and delivered event branding for corporate functions and conferences nationwide across multiple brands. Produced high-impact visuals for tenders, RFTs, EOIs, and strategic submissions, contributing to successful business outcomes. Maintained and edited complex, large-format InDesign documents, applying best practices in typesetting, formatting and cross-referencing. Directed the design team in creating email marketing templates across brands using Mailchimp, and trained staff in template use, campaign tracking, and performance monitoring. Designed and updated digital assets for JLT and subsidiary websites, including illustrations and infographics to communicate complex information. Prepared artwork and proj

Senior Designer at Commonwealth Bank Group

October 1, 2013 - September 30, 2015

Managed and maintained branding and style guides for Commonwealth Bank, Bankwest, Colonial First State, and multiple subsidiaries and white-label products. Designed and delivered event branding for corporate functions and conferences, ranging from small internal events to international programs with 800+ attendees. Produced, maintained, and edited complex InDesign documents, applying best practices in formatting, typesetting, and cross-referencing. Designed and updated digital assets across multiple Commonwealth Bank websites, ensuring brand consistency and clarity. Created detailed illustrations and infographics to simplify complex financial data and enhance customer understanding. Prepared artwork and project files for print production, ensuring high-quality outcomes. Led multi-disciplinary design projects, managing team workflow, coordination, and vendor relationships. Built and maintained strong stakeholder relationships to achieve project objectives and ensure successful outcomes.

Mid-level Graphic Designer at The Nuance Group

January 1, 2011 - October 31, 2013

Managed and updated branding and style guides for The Nuance Group and its subsidiaries. Designed and updated print marketing collateral including advertising, ticketing, posters, and flyers for nationwide stores. Assisted Art Director with major rebranding and identity refresh rollout of SYD Tax & Duty Free brand. Created and managed digital assets including website content, digital advertising, email campaigns, and digital catalogues. Handled new product photography, editing, and management. Coordinated with internal and external stakeholders on various projects.