Nicola Mallardo

Over the last few years, I have built a consistent path in the Digital Marketing field, combining both academic and professional experience. In 2021 I attended a one-year program at the Digital Career Institute (DCI) where I deepened my knowledge in SEO, SEA, and Social Media. As part of a practical project for the e-commerce Mondonegro, I worked on website traffic optimization, keyword strategy, and social engagement, leading to growth in SERP rankings and an increase in follower interaction.

After graduating from DCI, I joined Internets to res.com in April 2022, working full-time as SEO Manager for the Italian market. I was responsible for the organic performance of Bikester.it and AddNature.it, two major e-commerce platforms for outdoor and biking gear. My tasks included on-page and off-page SEO, content and link-building strategies, migration from Joomla to Shopify, and data-driven navigation enhancements. This experience sharpened my analytical and communication skills and gave me a structured understanding of online marketing strategies.