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Hi, I’m Giacomo Gaggiotti, a Senior SEO Leader with 15+ years of experience building and scaling organic growth for international, product‑driven organizations. I design and own SEO strategies, lead cross‑functional teams, and collaborate with product, engineering, content, and commercial stakeholders to drive measurable business impact. I also explore AI‑assisted workflows to improve efficiency, consistency, and data‑driven decision making within SEO. I enjoy turning complex growth challenges into scalable processes and mentoring teams to own the full lifecycle of growth initiatives.…Hi, I’m Giacomo Gaggiotti, a Senior SEO Leader with 15+ years of experience building and scaling organic growth for international, product‑driven organizations. I design and own SEO strategies, lead cross‑functional teams, and collaborate with product, engineering, content, and commercial stakeholders to drive measurable business impact. I also explore AI‑assisted workflows to improve efficiency, consistency, and data‑driven decision making within SEO. I enjoy turning complex growth challenges into scalable processes and mentoring teams to own the full lifecycle of growth initiatives.

Giacomo Gaggiotti

SEO Expert, Growth Marketer, Marketing Strategist, +7

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Hi, I’m Giacomo Gaggiotti, a Senior SEO Leader with 15+ years of experience building and scaling organic growth for international, product‑driven organizations. I design and own SEO strategies, lead cross‑functional teams, and collaborate with product, engineering, content, and commercial stakeholders to drive measurable business impact. I also explore AI‑assisted workflows to improve efficiency, consistency, and data‑driven decision making within SEO. I enjoy turning complex growth challenges into scalable processes and mentoring teams to own the full lifecycle of growth initiatives.…Hi, I’m Giacomo Gaggiotti, a Senior SEO Leader with 15+ years of experience building and scaling organic growth for international, product‑driven organizations. I design and own SEO strategies, lead cross‑functional teams, and collaborate with product, engineering, content, and commercial stakeholders to drive measurable business impact. I also explore AI‑assisted workflows to improve efficiency, consistency, and data‑driven decision making within SEO. I enjoy turning complex growth challenges into scalable processes and mentoring teams to own the full lifecycle of growth initiatives.

Available to hire

Hi, I’m Giacomo Gaggiotti, a Senior SEO Leader with 15+ years of experience building and scaling organic growth for international, product‑driven organizations. I design and own SEO strategies, lead cross‑functional teams, and collaborate with product, engineering, content, and commercial stakeholders to drive measurable business impact.

I also explore AI‑assisted workflows to improve efficiency, consistency, and data‑driven decision making within SEO. I enjoy turning complex growth challenges into scalable processes and mentoring teams to own the full lifecycle of growth initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

German

Intermediate

Work Experience

Independent SEO & Marketing Consultant at Self-employed

January 1, 2023 - Present

Designed profit-focused SEO strategies for international clients across multiple CMS platforms; integrated AI tools into SEO processes for content automation and auditing; led content and outreach campaigns for clients including Gazetta.it, Omio.com, Monnalisa.com, Traum-Ferienwohnungen.de, Marley spo on.de, Numastays.com, and Stockholm17.com.

Team Lead SEO at SellerX

December 1, 2021 - December 1, 2022

Led SEO team and strategy across multiple acquisitions; conducted SEO due diligence to ensure growth potential before purchases; implemented scalable content marketing strategies across categories and aligned SEO efforts with business OKRs.

SEO Strategist at CyberGhost VPN (Kape Technologies)

January 1, 2020 - November 1, 2021

Achieved +47% organic traffic growth in the US, +53% in FR, +36% in DE; built advanced link-building, outreach, and influencer marketing programs; managed SEO budget and resources for optimal ROI.

Head of SEO at Nexern GmbH

January 1, 2019 - December 1, 2020

Led SEO strategies in the gambling niche with a focus on affiliate revenue; managed high-performance teams in a competitive and regulated industry.

Senior SEO Manager & Content Marketing at Zalando SE

August 1, 2013 - September 1, 2018

Drove traffic growth across key markets (Italy, France, Spain); executed large-scale outreach projects and content initiatives to improve organic visibility.

Senior SEO Manager at PokerListings.com (Web Guide Partner AB)

July 1, 2010 - August 1, 2013

Built on- and off-site SEO strategies for lead generation in the gambling vertical; drove affiliate traffic growth through forecasting, outreach, and performance marketing.

Independent SEO & Marketing Consultant at Self-employed / Berlin

January 1, 2023 - Present

Designed profit-focused SEO strategies for international clients across multiple CMS platforms; integrated AI tools into SEO processes for content automation and auditing; conducted in-depth technical SEO audits; led content and outreach campaigns.

SEO Strategist at Kape Technologies (CyberGhost VPN)

January 1, 2020 - November 30, 2021

Achieved +47% organic traffic growth in the US, +53% in FR, +36% in DE; implemented advanced link building, outreach, and influencer marketing; managed SEO budget and team resources for optimal ROI.

SEO Manager at PokerListings.com (Web Guide Partner AB)

July 1, 2010 - August 31, 2013

Built on- and off-site SEO strategies for the online gaming vertical; drove affiliate traffic growth through forecasting, OKRs, and team building; resolved algorithmic penalties and optimized workflow.

Founder & Full-Stack Developer at Guitar Zone

January 1, 2025 - Present

Built and launched a song-first platform for electric guitarists, combining automated content pipelines with high-performance static site architecture. Engineered an automated YouTube → Song Page pipeline using Claude AI and Spotify APIs, scaling to 8,000+ pages with zero manual data entry. Architected a 5+ Cloudflare Pages/Workers stack with SQLite/D1, optimized for SSG at scale (~8,000+ static pages, ~107s build time). Achieved PageSpeed 99/100 on homepage (LCP 2.0s, CLS 0, TBT 10ms) through critical CSS inlining, self-hosted thumbnails, and deferred asset loading. Implemented full Schema.org data across page types and designed hub‑and‑spoke URL architecture across 44 genres, 17 tunings, 8 decades, and 600+ artist pages to build topical authority.

Independent SEO & Marketing Consultant

January 1, 2023 - Present

Partnering with international companies to design and execute SEO strategies aligned with concrete business objectives. Defined SEO roadmaps focused on revenue potential and ROI; conducted in-depth technical and content audits; translated findings into prioritized action plans; supported editorial and content teams with SEO‑driven frameworks; integrated AI tools into workflows to improve quality and efficiency; led outreach and Digital PR campaigns.

SEO Strategy Lead at CyberGhost VPN (Kape Technologies)

January 1, 2020 - November 1, 2021

Owned SEO planning and execution for international markets within a highly competitive SaaS environment. Defined SEO roadmap for international expansion, led in-depth technical and content audits, supported editorial and content teams with data‑driven frameworks, and directed outreach and Digital PR initiatives. Integrated AI tools into SEO workflows for analysis and quality control.

SEO Team Lead at Nexer n GmbH (Gambling vertical)

January 1, 2019 - December 1, 2020

Led SEO initiatives with a strong focus on affiliate revenue growth, scalability, and risk management in a highly regulated/Gambling ecosystem. Built and managed high‑performing SEO teams, defined operational processes to ensure sustainable growth while navigating regulatory and algorithmic constraints. Acted as the main SEO stakeholder across product, content, and management functions.