I am a results-driven professional with 28 years of international sales and business development experience. I specialize in building and maintaining international distribution networks and executing Go-To-Market strategies across consumer goods channels including Retail, Wholesale, Online, and HoReCa. I am fluent in Russian, English and Spanish, with a pragmatic, hands-on approach and a proven track record of delivering growth and profitability across multiple markets. As a self-starter and team player, I have led cross-functional teams up to 170 people, negotiated with European distributors and corporate stakeholders, and delivered strategic plans from budgeting to execution. I am seeking management roles in International Sales & BD, Project Management, or remote Business Consulting.

Sergey Sinyakov

I am a results-driven professional with 28 years of international sales and business development experience. I specialize in building and maintaining international distribution networks and executing Go-To-Market strategies across consumer goods channels including Retail, Wholesale, Online, and HoReCa. I am fluent in Russian, English and Spanish, with a pragmatic, hands-on approach and a proven track record of delivering growth and profitability across multiple markets. As a self-starter and team player, I have led cross-functional teams up to 170 people, negotiated with European distributors and corporate stakeholders, and delivered strategic plans from budgeting to execution. I am seeking management roles in International Sales & BD, Project Management, or remote Business Consulting.

Available to hire

I am a results-driven professional with 28 years of international sales and business development experience. I specialize in building and maintaining international distribution networks and executing Go-To-Market strategies across consumer goods channels including Retail, Wholesale, Online, and HoReCa. I am fluent in Russian, English and Spanish, with a pragmatic, hands-on approach and a proven track record of delivering growth and profitability across multiple markets.

As a self-starter and team player, I have led cross-functional teams up to 170 people, negotiated with European distributors and corporate stakeholders, and delivered strategic plans from budgeting to execution. I am seeking management roles in International Sales & BD, Project Management, or remote Business Consulting.

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Experience Level

Expert
Intermediate
Intermediate

Language

Russian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Business Consultant / Project Head at Construction & Development project – boutique hotel in Halkidiki, Greece
May 1, 2021 - September 1, 2025
Led a construction and development project for a boutique hotel, coordinating executives, financiers, and stakeholders; oversaw project scope, schedule, and commercial aspects.
Director Business Development at SPLAT GLOBAL
September 1, 2018 - March 1, 2020
Created and managed Go-To-Market entry strategy for Spain, Italy and Portugal; grew sales from zero to €1.2M; built distribution networks and secured direct supply to major retailers (Carrefour Spain, El Corte Inglés, Masymas, Primor, COOP, Pingo Doce, Well’s).
Business Consultant at Management Consulting (Russia/Spain)
April 1, 2013 - September 1, 2018
Delivered management consulting projects for international and leading Russian clients; engagements included Infotell (expansion to Europe) and UNICONF (export operations to Europe).
Director Sales Development, Central and Eastern Europe at THE GREENERY B.V.
January 1, 2010 - March 1, 2013
Managed sales development in Russia, Poland and Romania; reorganized sales processes, opened representative offices, and grew turnover to €120M; 2012 regional performance became the most profitable in Europe for the company.
International Projects Manager at RENOVA GROUP
November 1, 2007 - September 1, 2009
Managed investments and projects for a Private Equity Office across Italy, Switzerland and Croatia; led cross-border international projects.
General Manager Russia / Senior Business Director Domestic Appliances & Personal Care Division at ROYAL PHILIPS ELECTRONICS
July 1, 2005 - September 1, 2007
Transformed supply chain from offshore to onshore, introduced local invoicing and import operations; expanded regional footprint with 5 new offices and growing teams from 37 to 168; achieved double-digit sales growth and improved EBIT; led brand communication campaigns increasing market share.
National Horeca Sales Manager at SABMiller RUS
November 1, 2001 - July 1, 2005
Led Horeca sales across Russia, built and optimized distribution networks, driving substantial market growth.
Sales Representative to International Key Accounts Manager at Philip Morris
January 1, 1994 - August 1, 2001
Progressed from Sales Representative to International Key Accounts Manager; managed Moscow and Lausanne operations and developed international key accounts.

Education

Executive MBA in Strategic Market Development at Stockholm School of Economics (SSE)
January 1, 2008 - January 1, 2010
Magistrate Degree – System Engineer (Automatic Control Systems Department) at Moscow Aviation Institute / State University
September 1, 1988 - February 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Wholesale & Distribution, Professional Services, Travel & Hospitality