AA

Aygun Aliyeva

Available to hire

I am a results-driven PR and communications professional with over 10 years of experience in media relations, brand positioning, and crisis communications across Azerbaijan, Spain, and international markets.

About

I am a results-driven PR and communications professional with over 10 years of experience in media relations, brand positioning, and crisis communications across Azerbaijan, Spain, and international markets. My background as an international correspondent enriches my storytelling and cross-cultural communication skills, helping brands connect authentically with diverse audiences. I thrive on turning complex information into clear, engaging narratives and strategic campaigns that protect reputations and boost visibility.

Having worked across multiple regions and industries, I bring a collaborative, solutions-oriented approach to communications—balancing media needs with business objectives. I’m passionate about leveraging data-driven insights, building strong journalist and stakeholder relationships, and delivering messaging that resonates in both digital and traditional channels.

  • 26 years' experience
  • Joined January 2026

Languages

  • AzerbaijaniFluent
  • RussianFluent
  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 9 roles

Communication Officer · AlkagestaSep 2025 – Present · 1 yr 3 mos

Managed corporate communications for a global commodity trading company, adapting messaging for international stakeholders, supporting media relations and crisis communications, and preparing executive-level communication materials. Collaborated cross-functionally to communicate complex trading and financial information clearly and consistently across regions.

Communication Expert · Carrefour EspañaApr 2025 – Jul 2025 · 4 mos

Developed and implemented internal and external communication strategies aligned with brand values; coordinated cross-functional teams to ensure consistent messaging across digital and offline channels; strengthened brand positioning through media relations and employee engagement initiatives.

Public Relations Manager · PashaPay LLCFeb 2024 – Feb 2025 · 1 yr 1 mo

Increased annual media coverage from 11 to 350+ publications in top-tier outlets; organized two corporate events and one large-scale hackathon; developed crisis communication plans; built and maintained strong journalist relationships to secure consistent press coverage.

PR Director · Khazar TVMay 2022 – May 2022 · 1 mo
Business Journalist · Ihlas Haber AjansiApr 2018 – Oct 2023 · 5 yrs 7 mos
Media Manager · Orka HoldingSep 2017 – Oct 2018 · 1 yr 2 mos
Special Correspondent in Europe · AZERTACJan 2013 – Jan 2023 · 10 yrs 1 mo
Correspondent & Editor-in-Chief · AZERTACJan 2001 – Jan 2013 · 12 yrs 1 mo

Education

Master in Advertising & Public Relations · Universidad Rey Juan Carlos, Spain2020 – 2022
Master Degree in Journalism Editing & Publishing · Baku State University, Azerbaijan1999 – 2007
Media & Communications · Thomson Foundation, UK2013

Certifications and awards

Digital Channel Planning & E-commerce Strategy2030 – 2026
Market Research & Consumer Behavior2030 – 2026
Positioning for Marketing Strategy2030 – 2026

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