I am a results-driven PR and communications professional with over 10 years of experience in media relations, brand positioning, and crisis communications across Azerbaijan, Spain, and international markets. My background as an international correspondent enriches my storytelling and cross-cultural communication skills, helping brands connect authentically with diverse audiences. I thrive on turning complex information into clear, engaging narratives and strategic campaigns that protect reputations and boost visibility. Having worked across multiple regions and industries, I bring a collaborative, solutions-oriented approach to communications—balancing media needs with business objectives. I’m passionate about leveraging data-driven insights, building strong journalist and stakeholder relationships, and delivering messaging that resonates in both digital and traditional channels.

Aygun Aliyeva

I am a results-driven PR and communications professional with over 10 years of experience in media relations, brand positioning, and crisis communications across Azerbaijan, Spain, and international markets. My background as an international correspondent enriches my storytelling and cross-cultural communication skills, helping brands connect authentically with diverse audiences. I thrive on turning complex information into clear, engaging narratives and strategic campaigns that protect reputations and boost visibility. Having worked across multiple regions and industries, I bring a collaborative, solutions-oriented approach to communications—balancing media needs with business objectives. I’m passionate about leveraging data-driven insights, building strong journalist and stakeholder relationships, and delivering messaging that resonates in both digital and traditional channels.

Available to hire

I am a results-driven PR and communications professional with over 10 years of experience in media relations, brand positioning, and crisis communications across Azerbaijan, Spain, and international markets. My background as an international correspondent enriches my storytelling and cross-cultural communication skills, helping brands connect authentically with diverse audiences. I thrive on turning complex information into clear, engaging narratives and strategic campaigns that protect reputations and boost visibility.

Having worked across multiple regions and industries, I bring a collaborative, solutions-oriented approach to communications—balancing media needs with business objectives. I’m passionate about leveraging data-driven insights, building strong journalist and stakeholder relationships, and delivering messaging that resonates in both digital and traditional channels.

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Language

Azerbaijani
Fluent
Russian
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Communication Officer at Alkagesta
September 1, 2025 - Present
Managed corporate communications for a global commodity trading company, adapting messaging for international stakeholders, supporting media relations and crisis communications, and preparing executive-level communication materials. Collaborated cross-functionally to communicate complex trading and financial information clearly and consistently across regions.
Public Relations Manager at PashaPay LLC
February 1, 2024 - February 1, 2025
Increased annual media coverage from 11 to 350+ publications in top-tier outlets; organized two corporate events and one large-scale hackathon; developed crisis communication plans; built and maintained strong journalist relationships to secure consistent press coverage.
Communication Expert at Carrefour España
April 1, 2025 - July 1, 2025
Developed and implemented internal and external communication strategies aligned with brand values; coordinated cross-functional teams to ensure consistent messaging across digital and offline channels; strengthened brand positioning through media relations and employee engagement initiatives.
PR Director at Khazar TV
May 1, 2022 - May 1, 2022
Managed the channel’s public image and media partnerships; launched social media marketing and digital strategies to increase audience engagement.
Media Manager at Orka Holding
September 1, 2017 - October 1, 2018
Oversaw media planning and brand strategy to enhance market presence.
Special Correspondent in Europe at AZERTAC
January 1, 2013 - January 1, 2023
Reported from Spain, Portugal, Baltic countries, Poland, and Italy on political, economic, and cultural topics; conducted high-level interviews with ambassadors and presidents; edited and managed international news coverage.
Business Journalist at Ihlas Haber Ajansi
April 1, 2018 - October 1, 2023
Produced in-depth economic reports and coordinated live broadcasts.
Correspondent & Editor-in-Chief at AZERTAC
January 1, 2001 - January 1, 2013
Led editorial strategy and supervised a team of journalists.
Editor at Ministry of Internal Affairs Newspaper
January 1, 2000 - January 1, 2001
Proofread and edited official publications to the highest quality standards.

Education

Master in Advertising & Public Relations at Universidad Rey Juan Carlos, Spain
January 1, 2020 - January 1, 2022
Master Degree in Journalism Editing & Publishing at Baku State University, Azerbaijan
January 1, 1999 - January 1, 2007
Media & Communications at Thomson Foundation, UK
January 1, 2013 - January 1, 2013

Qualifications

Digital Channel Planning & E-commerce Strategy
January 11, 2030 - January 10, 2026
Market Research & Consumer Behavior
January 11, 2030 - January 10, 2026
Positioning for Marketing Strategy
January 11, 2030 - January 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Education