I'm Felicitos 'Felix' Blanco Jr., a UX design leader with 20+ years of experience advancing business goals through user-centered research, design strategy, and cross-functional leadership within Fortune 500 environments. Alongside my client work, I maintain a long-running independent fine-arts practice across painting, sculpture, and illustration, grounding my approach in visual storytelling, symbolism, and material exploration. I blend artistic sensibilities with research rigor to strengthen visual clarity, narrative cohesion, and creative problem-solving across all engagements.

Felicitos "Felix" Blanco Jr.

I'm Felicitos 'Felix' Blanco Jr., a UX design leader with 20+ years of experience advancing business goals through user-centered research, design strategy, and cross-functional leadership within Fortune 500 environments. Alongside my client work, I maintain a long-running independent fine-arts practice across painting, sculpture, and illustration, grounding my approach in visual storytelling, symbolism, and material exploration. I blend artistic sensibilities with research rigor to strengthen visual clarity, narrative cohesion, and creative problem-solving across all engagements.

Available to hire

I’m Felicitos ‘Felix’ Blanco Jr., a UX design leader with 20+ years of experience advancing business goals through user-centered research, design strategy, and cross-functional leadership within Fortune 500 environments.

Alongside my client work, I maintain a long-running independent fine-arts practice across painting, sculpture, and illustration, grounding my approach in visual storytelling, symbolism, and material exploration. I blend artistic sensibilities with research rigor to strengthen visual clarity, narrative cohesion, and creative problem-solving across all engagements.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder / Painter, Sculptor, Illustrator at Independent Fine Artist
January 1, 2003 - Present
Maintains a long-running fine-arts practice spanning oil painting, acrylics, watercolor, sculpture, and illustration; conducts ongoing research into composition, color theory, and visual storytelling; integrates artistic sensibilities into UX and coaching work.
Founder / Principal Strategist and Coach at Evolving Paths
August 1, 2020 - Present
Founded independent consultancy to support creative professionals and mission-driven organizations by formulating strategies to address business or personal challenges, creating research plans to surface meaningful insights, providing team and individual coaching, and applying design thinking methodologies during workshops.
Associate Director of Strategy at Cognizant
January 1, 2023 - July 1, 2024
Pursued business development opportunities as liaison between Cognizant and clients, ensuring initiatives aligned with company strategies and long-term goals. Served as Product Owner/Business Owner/Engagement Lead, leading product lifecycles from inception through development; shaped initiatives rooted in behavioral research and user insights in collaboration with cross-functional teams.
Senior UX Design Leader and Consultant at CDK Global (formerly ADP/Cobalt)
March 1, 2020 - August 1, 2022
Transitioned to senior-level, strategic individual contributor role to drive greater impact for clients with increased autonomy and cross-functional responsibility on national projects; enhanced end-user experiences by developing consumer-facing, B2B digital solutions for automotive dealerships and OEMs; directed mixed-method research and usability studies; delivered journey mapping and BI-informed insights.
Senior UX Design Manager at CDK Global
March 1, 2014 - February 1, 2020
Managed multi-level UX design team to support B2B/B2C product development across four countries; redesigned legacy and mobile tools with localization and brand alignment; co-created roadmaps and translated BI insights into actionable product solutions; maintained strong client relationships across global accounts.
Senior Creative Design Manager at Cox Enterprises
September 1, 2007 - November 1, 2013
Directed creative strategy and development for 13+ visual designers, copywriters, and contractors; mentored team using fine-arts training to improve aesthetics and visual storytelling; led redesigns of multichannel products and achieved revenue and engagement milestones; established and regulated brand style guides.

Education

Master of Fine Arts (MFA), Imaging Arts at Rochester Institute of Technology
January 11, 2030 - January 10, 2026
Bachelor of Arts (BA), Graphic Design at Metropolitan University
January 11, 2030 - January 10, 2026

Qualifications

UX Research Certification
January 1, 2022 - January 10, 2026
Advanced Design Thinking
January 1, 2022 - January 10, 2026
Foundations of Design Thinking
January 1, 2021 - January 10, 2026
Associate Certified Coach (ACC)
January 1, 2019 - January 10, 2026
UX Certified (UXC) in UX Management
January 1, 2017 - January 10, 2026
UX Master Certification (UXMC) in R&D and Interaction Design
January 1, 2017 - January 10, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Healthcare, Financial Services, Retail, Manufacturing, Education