Hi, I’m Jason Petterson, a design-led marketing professional with over three decades of experience helping brands stand out. I blend strategic thinking, creative direction, and hands-on design to deliver cohesive campaigns across print, digital, and live events. I’m known for reliability, collaborative leadership, and a passion for continuous improvement. I enjoy building strong teams, shaping regional branding, and driving measurable results for clients and organisations.…

Jason Petterson

Hi, I’m Jason Petterson, a design-led marketing professional with over three decades of experience helping brands stand out. I blend strategic thinking, creative direction, and hands-on design to deliver cohesive campaigns across print, digital, and live events. I’m known for reliability, collaborative leadership, and a passion for continuous improvement. I enjoy building strong teams, shaping regional branding, and driving measurable results for clients and organisations.…

Available to hire

Hi, I’m Jason Petterson, a design-led marketing professional with over three decades of experience helping brands stand out. I blend strategic thinking, creative direction, and hands-on design to deliver cohesive campaigns across print, digital, and live events.

I’m known for reliability, collaborative leadership, and a passion for continuous improvement. I enjoy building strong teams, shaping regional branding, and driving measurable results for clients and organisations.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing and Communications Lead at Nelson Regional Development Agency (NRDA)
July 1, 2023 - September 1, 2024
Led NRDA’s marketing and communications strategy across consumer outreach, stakeholder and media relations, and digital channels. Directed destination marketing campaigns to attract visitors, businesses, and investments. Co-managed the Nelson Tasman Regional Identity project and the nelsontasman.nz website rebuild, including RFP processes, briefing, and agency management. Produced regional reports, newsletters, and major publications; managed media releases and content creation; aligned design standards across materials.
Brand and Marketing Manager at WildHQ Petfood
December 1, 2020 - July 1, 2023
Created and rolled out the entire WildHQ brand from naming and identity to packaging, sales materials, eCommerce, and social media. Developed and executed the marketing plan and built a distribution network of 52 resellers. Art-directed a brand video and produced multiple versions for different channels. Launched social campaigns and secured media coverage to raise brand recognition.
Creative Director and Senior Designer at Gusto Design
January 1, 1996 - Present
Founder and creative lead delivering branding, marketing communications, and design for a range of clients. Led cross-functional teams of photographers, videographers, animators, and developers to deliver cohesive visual solutions. Won multiple industry awards and secured major tender and branding engagements, including work for Fletcher Construction, Scentre Group, Tasman Rugby Union, and Lawson’s Dry Hills.
Intermediate Designer and Project Manager at DesignWorks
January 1, 1991 - January 1, 1996
Designed branding systems, packaging, corporate communications, and signage for major clients. Managed teams of writers, photographers, signwriters, and printers, ensuring campaigns were delivered on time and within budget.
Marketing and Communications Lead at Nelson Regional Development Agency
July 1, 2023 - September 1, 2024
Led NRDA's marketing and communications strategy across consumer outreach, stakeholder and media relations; managed destination marketing campaigns to attract visitors, businesses and investments to the Nelson Tasman region; co-managed the Nelson Tasman Regional Identity project and website rebuild; produced newsletters, media releases and annual reports; oversaw RFP processes and agency briefs; delivered campaigns with strong reach and engagement.
Graphic Designer/Project Manager at DesignWorks
January 1, 1991 - January 1, 1996
Honed branding, packaging, corporate communications and signage skills; progressed to project management, overseeing teams to deliver campaigns on time and within budget while maintaining brand and graphic standards.

Education

Micro-Credential Diploma in Digital Marketing Strategy at NZIE
January 11, 2030 - January 10, 2026
Micro-Credential Diploma in Digital Marketing Strategy at NZIE
January 11, 2030 - January 15, 2026
Micro-Credential Diploma in Digital Marketing Strategy at NZIE
January 11, 2030 - February 10, 2026

Qualifications

Forklift License
January 11, 2030 - January 10, 2026
Approved Code of Practice for Training Operators and Instructors of Powered Industrial Lift Trucks (including ‘F’ Endorsement) for 1.8T LPG/Petrol Ride-On forklift
January 11, 2030 - January 10, 2026
Forklift License
January 11, 2030 - January 15, 2026
Forklift License
January 11, 2030 - February 10, 2026
Micro-Credential Diploma in Digital Marketing Strategy
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality, Real Estate & Construction, Consumer Goods, Retail, Education

Skills

Experience Level