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I'm a passionate Senior Web Analyst with a demonstrated history of working in market-leading multinational companies. I specialize in Web Analytics and have deep knowledge of analyzing marketing channels such as SEO, SEA, Email, SMM, and Affiliates, as well as website and mobile apps. My proactive approach and use of preventive and predictive analytics help identify issues and uncover growth opportunities for business development, and I consistently aim to increase sales.…I'm a passionate Senior Web Analyst with a demonstrated history of working in market-leading multinational companies. I specialize in Web Analytics and have deep knowledge of analyzing marketing channels such as SEO, SEA, Email, SMM, and Affiliates, as well as website and mobile apps. My proactive approach and use of preventive and predictive analytics help identify issues and uncover growth opportunities for business development, and I consistently aim to increase sales.

Sabina Kühne

Conversion Rate Optimization Expert, Data Analyst, Marketing Analyst, +2

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I'm a passionate Senior Web Analyst with a demonstrated history of working in market-leading multinational companies. I specialize in Web Analytics and have deep knowledge of analyzing marketing channels such as SEO, SEA, Email, SMM, and Affiliates, as well as website and mobile apps. My proactive approach and use of preventive and predictive analytics help identify issues and uncover growth opportunities for business development, and I consistently aim to increase sales.…I'm a passionate Senior Web Analyst with a demonstrated history of working in market-leading multinational companies. I specialize in Web Analytics and have deep knowledge of analyzing marketing channels such as SEO, SEA, Email, SMM, and Affiliates, as well as website and mobile apps. My proactive approach and use of preventive and predictive analytics help identify issues and uncover growth opportunities for business development, and I consistently aim to increase sales.

Available to hire

I’m a passionate Senior Web Analyst with a demonstrated history of working in market-leading multinational companies. I specialize in Web Analytics and have deep knowledge of analyzing marketing channels such as SEO, SEA, Email, SMM, and Affiliates, as well as website and mobile apps.

My proactive approach and use of preventive and predictive analytics help identify issues and uncover growth opportunities for business development, and I consistently aim to increase sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

German

Intermediate

Armenian

Fluent

Work Experience

Conversion Optimization Specialist at UBS

June 1, 2025 - September 1, 2025

Implemented new user journeys in the Mobile App and developed hypotheses based on user journeys data. Proposed conversion-optimized experiences focused on generating online account openings. Conducted primary research to understand user needs and decision-making processes using qualitative and quantitative data.

Senior Web Analyst at CHEIL for SAMSUNG ELECTRONICS

April 1, 2022 - December 1, 2023

Built an omni-channel tracking system and renewed all marketing channel processing rules for local markets in Adobe Analytics. Administered AA and coordinated with AA Client Care (Ireland/US). Prepared executive presentations and recommended data-driven optimization solutions.

Senior Web Analyst at Mettler Toledo, Inc. Lab Div

January 1, 2017 - March 1, 2022

Orchestrated all Adobe Analytics tools (Workspace, report suite management, classification rule builder, anomaly detection, report builder). Analyzed conversion funnels, campaigns, traffic channels, website content, design and products; designed and analyzed A/B/C testing. Conducted seasonal demand analysis using web data.

Global Web Analyst at Mettler Toledo, Inc.

April 1, 2014 - December 1, 2016

Restructured data capturing system for the global site (26K pages). Coordinated with the US HQ development team to automate and align web analytics across countries and languages. Delivered presentations and trainings on web analytics for Asia, Europe and the Americas to optimize local campaigns and sales.