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I'm a seasoned creative with extensive experience across regulated markets—life sciences, financial services, telecommunications and gambling. I excel at translating business goals into engaging visual and digital experiences—from integrated brand campaigns to performance marketing assets and UX-focused web apps. With strong design hands-on and management skills, I have led teams, coordinated cross-functional workflows to deliver on brief and on time. Passionate about data-driven design, I thrive in collaborative environments and deliver work that balances creativity, user experience, and measurable impact.…I'm a seasoned creative with extensive experience across regulated markets—life sciences, financial services, telecommunications and gambling. I excel at translating business goals into engaging visual and digital experiences—from integrated brand campaigns to performance marketing assets and UX-focused web apps. With strong design hands-on and management skills, I have led teams, coordinated cross-functional workflows to deliver on brief and on time. Passionate about data-driven design, I thrive in collaborative environments and deliver work that balances creativity, user experience, and measurable impact.

Alex Bayne

Creative Director, UI Designer, UX Designer, +2

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I'm a seasoned creative with extensive experience across regulated markets—life sciences, financial services, telecommunications and gambling. I excel at translating business goals into engaging visual and digital experiences—from integrated brand campaigns to performance marketing assets and UX-focused web apps. With strong design hands-on and management skills, I have led teams, coordinated cross-functional workflows to deliver on brief and on time. Passionate about data-driven design, I thrive in collaborative environments and deliver work that balances creativity, user experience, and measurable impact.…I'm a seasoned creative with extensive experience across regulated markets—life sciences, financial services, telecommunications and gambling. I excel at translating business goals into engaging visual and digital experiences—from integrated brand campaigns to performance marketing assets and UX-focused web apps. With strong design hands-on and management skills, I have led teams, coordinated cross-functional workflows to deliver on brief and on time. Passionate about data-driven design, I thrive in collaborative environments and deliver work that balances creativity, user experience, and measurable impact.

Available to hire

I’m a seasoned creative with extensive experience across regulated markets—life sciences, financial services, telecommunications and gambling. I excel at translating business goals into engaging visual and digital experiences—from integrated brand campaigns to performance marketing assets and UX-focused web apps.

With strong design hands-on and management skills, I have led teams, coordinated cross-functional workflows to deliver on brief and on time. Passionate about data-driven design, I thrive in collaborative environments and deliver work that balances creativity, user experience, and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Senior Creative at Hatchster Ltd/Lotto Social

March 1, 2021 - July 1, 2024

Acted as both lead designer and creative manager, guiding design direction while executing across web, app, and campaign deliverables; designed gamified user experiences to increase engagement and retention; drove data-informed creative and UX enhancements, achieving a 20% lift in conversions; led a four-person design and content team through rebrand and UI overhaul for Lotto Social’s PWAs; defined brand pillars, tone of voice, and position Lotto Social as a challenger brand; advocated for design system adoption and dev hand-off documentation.

Senior Designer at Neilson Financial Services

August 1, 2013 - December 1, 2020

Delivered digital brand systems and creative campaigns across multiple life-insurance brands; combined leadership and production by managing a team of designers, editors and copywriters; directed TTL and DRTV campaigns with measurable uplift; conceptualized and art directed live-action TVC shoots and photo campaigns ensuring creative alignment.

Senior Freelance Creative at Very Group (Shop Direct Group)

June 1, 2009 - August 1, 2013

Contributed hands-on creative to seasonal D2C campaigns and lookbooks for Very, Littlewoods, and Littlewoods Ireland; directed studio shoots and brand storytelling across womenswear and kidswear; delivered B2B and corporate branding for internal events and governance communications.

Graphic Designer at Penna (Barkers)

April 1, 2007 - June 1, 2009

Produced digital and print creative across public and private sector accounts; supported strategic pitches that secured £1m+ in new client business.

Graphic Designer at Code London Ltd (John Brown)

December 1, 2006 - March 1, 2007

Designed and delivered the Woolworths Big Red Book – Christmas 2006 edition, from concept to production; supported still-life art direction for in-studio photography.