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Hi, I’m Parul Tiwari. I’m a detail-oriented professional transitioning from six years in SEO, web analytics, and digital performance optimization to Software Testing Engineering. I’ve completed hands-on training in Java, Selenium WebDriver, Cucumber BDD, and Maven, and I bring a strong analytical mindset, cross-functional collaboration skills, and a solid understanding of web technologies gained through my digital marketing background. I’m eager to leverage this unique blend of technical and analytical expertise to deliver high-quality software products. I excel at turning data into actionable test scenarios and collaborating with developers, product managers, and QA teams to drive reliability and user satisfaction. I’m open to relocation and available to start immediately.…Hi, I’m Parul Tiwari. I’m a detail-oriented professional transitioning from six years in SEO, web analytics, and digital performance optimization to Software Testing Engineering. I’ve completed hands-on training in Java, Selenium WebDriver, Cucumber BDD, and Maven, and I bring a strong analytical mindset, cross-functional collaboration skills, and a solid understanding of web technologies gained through my digital marketing background. I’m eager to leverage this unique blend of technical and analytical expertise to deliver high-quality software products. I excel at turning data into actionable test scenarios and collaborating with developers, product managers, and QA teams to drive reliability and user satisfaction. I’m open to relocation and available to start immediately.

Parul Tiwari

Content Creator, Digital Marketer, Marketing Strategist, +7

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Hi, I’m Parul Tiwari. I’m a detail-oriented professional transitioning from six years in SEO, web analytics, and digital performance optimization to Software Testing Engineering. I’ve completed hands-on training in Java, Selenium WebDriver, Cucumber BDD, and Maven, and I bring a strong analytical mindset, cross-functional collaboration skills, and a solid understanding of web technologies gained through my digital marketing background. I’m eager to leverage this unique blend of technical and analytical expertise to deliver high-quality software products. I excel at turning data into actionable test scenarios and collaborating with developers, product managers, and QA teams to drive reliability and user satisfaction. I’m open to relocation and available to start immediately.…Hi, I’m Parul Tiwari. I’m a detail-oriented professional transitioning from six years in SEO, web analytics, and digital performance optimization to Software Testing Engineering. I’ve completed hands-on training in Java, Selenium WebDriver, Cucumber BDD, and Maven, and I bring a strong analytical mindset, cross-functional collaboration skills, and a solid understanding of web technologies gained through my digital marketing background. I’m eager to leverage this unique blend of technical and analytical expertise to deliver high-quality software products. I excel at turning data into actionable test scenarios and collaborating with developers, product managers, and QA teams to drive reliability and user satisfaction. I’m open to relocation and available to start immediately.

Available to hire

Hi, I’m Parul Tiwari. I’m a detail-oriented professional transitioning from six years in SEO, web analytics, and digital performance optimization to Software Testing Engineering. I’ve completed hands-on training in Java, Selenium WebDriver, Cucumber BDD, and Maven, and I bring a strong analytical mindset, cross-functional collaboration skills, and a solid understanding of web technologies gained through my digital marketing background.

I’m eager to leverage this unique blend of technical and analytical expertise to deliver high-quality software products. I excel at turning data into actionable test scenarios and collaborating with developers, product managers, and QA teams to drive reliability and user satisfaction. I’m open to relocation and available to start immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Hindi

Advanced

English

Fluent

Work Experience

SEO Specialist at Desgin Pvt. Ltd

January 1, 2024 - Present

Current role focusing on technical and on-page SEO, site speed optimization, structured data, mobile-first indexing, meta tag optimization, backlink campaigns, and monitoring performance to maximize impact.

SEO Executive at Enter License Pvt. Ltd

January 1, 2022 - December 31, 2023

Developed and executed SEO strategies, performed keyword research, content optimization, on-page optimization, and backlink building to improve organic rankings and drive traffic.

SEO Executive at Ammaiya Pvt. Ltd

January 1, 2019 - December 31, 2022

Responsible for planning and executing SEO campaigns, keyword research, content optimization, and performance tracking to improve client rankings and traffic.

SEO Specialist at IT By Design

January 1, 2024 - October 1, 2024

Developed and executed advanced SEO strategies for multiple client websites, improving search rankings and organic visibility. Performed in-depth technical SEO audits using Screaming Frog and Google Search Console — identifying crawl errors, broken links, Core Web Vitals issues, and indexing gaps. Collaborated with developers on structured data implementation, site speed improvements, and website migrations. Tracked and reported KPIs including keyword rankings, organic traffic trends, and CTR using Google Analytics and Data Studio. Used Chrome DevTools extensively for HTML/CSS inspection and rendering troubleshooting — directly transferable to web-based UI testing.

Sr. SEO Executive at Enterslice Pvt. Ltd.

January 1, 2022 - January 1, 2023

Led on-page and off-page SEO campaigns across legal, finance, and compliance-focused web properties. Conducted competitor gap analysis and keyword research using SEMrush and Ahrefs to drive content strategy. Coordinated with development and content teams to deploy schema markup, canonical tags, and site restructuring. Monitored website health and flagged functional anomalies before deployment — building strong manual QA instincts. Prepared weekly performance decks with data-driven recommendations for senior stakeholders.

SEO Executive at Ammaiya Pvt. Ltd.

January 1, 2019 - January 1, 2022

Handled complete on-page optimization including meta tags, heading structure, internal linking, and image alt attributes. Executed link-building outreach campaigns and managed backlink profiles using Moz and Ahrefs. Performed regular pre-launch checks on updated pages to validate SEO integrity and page functionality. Created structured monthly reports tracking traffic, rankings, and conversions; collaborated with developers in sprint cycles to improve site performance.

XML Editor at Geek Mantra Pvt. Ltd.

January 1, 2018 - January 1, 2019

Edited, validated, and maintained structured XML content for digital publishing and web distribution pipelines. Ensured data integrity and formatting consistency across large XML datasets. Worked with content management systems and collaborated with technical teams to troubleshoot XML parsing issues. Developed strong attention to detail and structured thinking through rigorous content validation workflows.