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I am a strategic communications leader with extensive experience driving corporate reputation, organizational transformation, and stakeholder engagement across multinational pharmaceutical and healthcare organizations. I lead corporate rebranding, change communications, executive communications, media relations, digital strategy, and CSR portfolios in complex matrix environments. I serve as a trusted advisor to senior leadership teams and regional stakeholders on strategic communications priorities, employee engagement, and business transformation initiatives. I have also owned end-to-end CSR program rollouts and built partnerships to localize global sustainability initiatives in Pakistan.…I am a strategic communications leader with extensive experience driving corporate reputation, organizational transformation, and stakeholder engagement across multinational pharmaceutical and healthcare organizations. I lead corporate rebranding, change communications, executive communications, media relations, digital strategy, and CSR portfolios in complex matrix environments. I serve as a trusted advisor to senior leadership teams and regional stakeholders on strategic communications priorities, employee engagement, and business transformation initiatives. I have also owned end-to-end CSR program rollouts and built partnerships to localize global sustainability initiatives in Pakistan.

Asfia Salahuddin

PR Freelancer, Marketing Analyst, Brand Strategist, +7

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I am a strategic communications leader with extensive experience driving corporate reputation, organizational transformation, and stakeholder engagement across multinational pharmaceutical and healthcare organizations. I lead corporate rebranding, change communications, executive communications, media relations, digital strategy, and CSR portfolios in complex matrix environments. I serve as a trusted advisor to senior leadership teams and regional stakeholders on strategic communications priorities, employee engagement, and business transformation initiatives. I have also owned end-to-end CSR program rollouts and built partnerships to localize global sustainability initiatives in Pakistan.…I am a strategic communications leader with extensive experience driving corporate reputation, organizational transformation, and stakeholder engagement across multinational pharmaceutical and healthcare organizations. I lead corporate rebranding, change communications, executive communications, media relations, digital strategy, and CSR portfolios in complex matrix environments. I serve as a trusted advisor to senior leadership teams and regional stakeholders on strategic communications priorities, employee engagement, and business transformation initiatives. I have also owned end-to-end CSR program rollouts and built partnerships to localize global sustainability initiatives in Pakistan.

Available to hire

I am a strategic communications leader with extensive experience driving corporate reputation, organizational transformation, and stakeholder engagement across multinational pharmaceutical and healthcare organizations. I lead corporate rebranding, change communications, executive communications, media relations, digital strategy, and CSR portfolios in complex matrix environments.

I serve as a trusted advisor to senior leadership teams and regional stakeholders on strategic communications priorities, employee engagement, and business transformation initiatives. I have also owned end-to-end CSR program rollouts and built partnerships to localize global sustainability initiatives in Pakistan.

Skills

Branding

Leadership

Corporate Video

Experience Level

Branding

Expert

Leadership

Expert

Corporate Video

Expert

Language

English

Advanced

Work Experience

Senior Manager Communications & CSR at Sanofi Pakistan

March 1, 2017 - September 30, 2025

Led communications strategy and reputation management for the Pakistan affiliate during major organizational transformation and acquisition, including rebranding from Sanofi Pakistan to Hoechst Pakistan. Directed end-to-end rollout of new corporate identity, brand architecture, communication frameworks, and stakeholder messaging after the 2023 acquisition. Served as communications advisor to senior leadership on internal and external change messaging and employee engagement. Owned media relations, corporate positioning, and reputation management to strengthen stakeholder trust and visibility. Oversaw digital communications and social media strategy, including governance, campaign management, and content performance. Partnered with HR and leadership teams to drive executive communications, town halls, and culture/engagement initiatives. Managed end-to-end CSR portfolio, localizing global sustainability initiatives through strategic partnerships.

Manager Communications at Sanofi Pakistan

February 1, 2011 - February 28, 2017

Managed internal and external communications for the Pakistan affiliate, localizing and implementing global communication campaigns and tools. Supported business strategy through patient-centric communication initiatives and stakeholder messaging. Developed content for intranet, website, newsletters, and leadership communication channels. Led CSR initiatives, including healthcare partnerships with NGOs such as Rana Liaquat Craftsmen Colony (RLCC). Collaborated with regional communications teams on campaign rollouts and best-practice sharing. Led development of Sanofi Pakistan’s first corporate video in partnership with an external production agency. Managed annual communications and CSR budgets and external agencies/vendors across PR, branding, events, digital campaigns, and production requirements. Worked closely with country leadership and regional stakeholders to shape communications priorities and business messaging.

Communications Associate, Public Affairs & Policy at Pfizer Pakistan Ltd

June 1, 2009 - November 30, 2010

Supported internal communications and stakeholder engagement during Pfizer’s global acquisition of Wyeth. Managed corporate website, intranet, and internal newsletter content. Supported CSR initiatives and partnerships with NGOs and external stakeholders. Assisted product launch communications and PR campaigns, including Chantix. Conducted media monitoring and supported communications related to product launches and internal events.

Assistant Manager – Resource Mobilization at The Citizens Foundation (TCF)

April 1, 2007 - September 30, 2007

Managed a portfolio of corporate and individual donors and supported fundraising for establishment of new schools and operational sustainability. Worked with major corporate donors including PSO, Merck, Johnson & Johnson, Indus Motors, and Deutsche Bank. Coordinated donor school visits across multiple locations.

Project Coordinator & Content Writer at Mediators Pvt. Ltd.

October 1, 2005 - January 31, 2007

Supported PR strategy development for healthcare clients including GlaxoSmithKline. Conducted interviews with healthcare professionals for media features and press releases. Contributed to campaign assessment and healthcare awareness initiatives.