Available to hire
I am a designer and creative lead with over a decade of experience steering design studios and luxury brands. I craft holistic design strategies that blend brand storytelling with user-centered product design, shaping identities, experiences, and scalable design systems. I enjoy mentoring teams, exploring new design languages, and translating complex concepts into intuitive, engaging experiences.
In my work, I thrive on cross-functional collaboration and hands-on leadership, delivering creative direction, visual identities, and product outcomes that elevate brands and products alike.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Italian
Intermediate
German
Intermediate
Work Experience
Creative Lead (Freelance Mission) & Senior Product Designer at Byredo
November 1, 2025 - PresentLead creative direction and product design for freelance clients, aligning UX, product strategy and visual design to deliver premium, cohesive experiences.
Design Studio Creative Lead & Senior Product Designer at Saint Laurent Rive Droite
May 1, 2024 - July 1, 2025Led design studio initiatives and delivered creative direction and product design for digital and brand experiences within a luxury context.
Founder, Creative & Design Director at CreativeStories (Design Studio)
January 1, 2012 - PresentFounded CreativeStories and directed creative and design across brand identity, product design, and art direction; built a multidisciplinary team and client network.
Founder and Design Director at Ø BERDREAM (Luxury Van Travel)
January 1, 2020 - January 1, 2024Led product and brand design for a luxury travel concept, shaping UX, branding and user experience across platforms.
Co-founder & Design Director at CRAFT AND CO
January 1, 2008 - January 1, 2012Co-founded the studio and directed design strategy, branding and product design across multiple clients.
Art Director at AGENCE MAZARINE
January 1, 2005 - January 1, 2008Led art direction and creative production for brand projects and campaigns.
Creative Lead (Freelance Mission) & Senior Product Designer
November 1, 2025 - PresentLeading creative direction and product design for freelance engagements, shaping design strategies, visual identity, and product design across projects.
Founder & Design Director at Ø BERDREAM (Luxury Van Travel)
January 1, 2020 - December 31, 2024Founded and directed design for a luxury van travel brand; oversaw product design, brand identity, and experiential design.
Education
Master’s degree – Contemporary Art Market Knowledge at IESA
January 1, 2004 - January 1, 2005Master’s in Advertising Specialization: Art Direction at SUP DE PUB
January 1, 2002 - January 1, 2004Bachelor’s degree in Chemistry at Université Pierre et Marie Curie
January 1, 1997 - January 1, 2001Master’s degree – Contemporary Art Market Knowledge at IESA
January 1, 2004 - December 31, 2005Master’s in Advertising Specialization: Art Direction at SUP DE PUB
January 1, 2002 - December 31, 2004Bachelor’s degree in Chemistry at Université Pierre et Marie Curie
January 1, 1997 - December 31, 2001Qualifications
Master’s degree – Contemporary Art Market Knowledge
January 1, 2004 - January 1, 2005Master’s in Advertising Specialization: Art Direction
January 1, 2002 - January 1, 2004Bachelor’s degree in Chemistry
January 1, 1997 - January 1, 2001Scientific Baccalaureate
January 1, 1997 - January 1, 1997Scientific Baccalaureate
January 1, 1997 - December 31, 1997Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Manufacturing, Education
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