I am a designer and creative lead with over a decade of experience steering design studios and luxury brands. I craft holistic design strategies that blend brand storytelling with user-centered product design, shaping identities, experiences, and scalable design systems. I enjoy mentoring teams, exploring new design languages, and translating complex concepts into intuitive, engaging experiences. In my work, I thrive on cross-functional collaboration and hands-on leadership, delivering creative direction, visual identities, and product outcomes that elevate brands and products alike.

Pascale Montenay

I am a designer and creative lead with over a decade of experience steering design studios and luxury brands. I craft holistic design strategies that blend brand storytelling with user-centered product design, shaping identities, experiences, and scalable design systems. I enjoy mentoring teams, exploring new design languages, and translating complex concepts into intuitive, engaging experiences. In my work, I thrive on cross-functional collaboration and hands-on leadership, delivering creative direction, visual identities, and product outcomes that elevate brands and products alike.

Available to hire

I am a designer and creative lead with over a decade of experience steering design studios and luxury brands. I craft holistic design strategies that blend brand storytelling with user-centered product design, shaping identities, experiences, and scalable design systems. I enjoy mentoring teams, exploring new design languages, and translating complex concepts into intuitive, engaging experiences.

In my work, I thrive on cross-functional collaboration and hands-on leadership, delivering creative direction, visual identities, and product outcomes that elevate brands and products alike.

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Language

English
Fluent
Italian
Intermediate
German
Intermediate

Work Experience

Creative Lead (Freelance Mission) & Senior Product Designer at Byredo
November 1, 2025 - Present
Lead creative direction and product design for freelance clients, aligning UX, product strategy and visual design to deliver premium, cohesive experiences.
Design Studio Creative Lead & Senior Product Designer at Saint Laurent Rive Droite
May 1, 2024 - July 1, 2025
Led design studio initiatives and delivered creative direction and product design for digital and brand experiences within a luxury context.
Founder, Creative & Design Director at CreativeStories (Design Studio)
January 1, 2012 - Present
Founded CreativeStories and directed creative and design across brand identity, product design, and art direction; built a multidisciplinary team and client network.
Founder and Design Director at Ø BERDREAM (Luxury Van Travel)
January 1, 2020 - January 1, 2024
Led product and brand design for a luxury travel concept, shaping UX, branding and user experience across platforms.
Co-founder & Design Director at CRAFT AND CO
January 1, 2008 - January 1, 2012
Co-founded the studio and directed design strategy, branding and product design across multiple clients.
Art Director at AGENCE MAZARINE
January 1, 2005 - January 1, 2008
Led art direction and creative production for brand projects and campaigns.
Creative Lead (Freelance Mission) & Senior Product Designer
November 1, 2025 - Present
Leading creative direction and product design for freelance engagements, shaping design strategies, visual identity, and product design across projects.
Founder & Design Director at Ø BERDREAM (Luxury Van Travel)
January 1, 2020 - December 31, 2024
Founded and directed design for a luxury van travel brand; oversaw product design, brand identity, and experiential design.

Education

Master’s degree – Contemporary Art Market Knowledge at IESA
January 1, 2004 - January 1, 2005
Master’s in Advertising Specialization: Art Direction at SUP DE PUB
January 1, 2002 - January 1, 2004
Bachelor’s degree in Chemistry at Université Pierre et Marie Curie
January 1, 1997 - January 1, 2001
Master’s degree – Contemporary Art Market Knowledge at IESA
January 1, 2004 - December 31, 2005
Master’s in Advertising Specialization: Art Direction at SUP DE PUB
January 1, 2002 - December 31, 2004
Bachelor’s degree in Chemistry at Université Pierre et Marie Curie
January 1, 1997 - December 31, 2001

Qualifications

Master’s degree – Contemporary Art Market Knowledge
January 1, 2004 - January 1, 2005
Master’s in Advertising Specialization: Art Direction
January 1, 2002 - January 1, 2004
Bachelor’s degree in Chemistry
January 1, 1997 - January 1, 2001
Scientific Baccalaureate
January 1, 1997 - January 1, 1997
Scientific Baccalaureate
January 1, 1997 - December 31, 1997

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Manufacturing, Education
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding
    uniE621 Tag Heuer Link Phone
    Art direction
    uniE621 Food paper
    Concept and Art Direction