I am a Creative Director specialized in branding, image and lifestyle. I lead 360° creative direction across the conception and deployment of brand territories, from vision to execution. I define creative direction, lead teams and guide projects from concept to realization, ensuring they remain true to the spirit and singularity of the House.…

Pascale Montenay

I am a Creative Director specialized in branding, image and lifestyle. I lead 360° creative direction across the conception and deployment of brand territories, from vision to execution. I define creative direction, lead teams and guide projects from concept to realization, ensuring they remain true to the spirit and singularity of the House.…

Available to hire

I am a Creative Director specialized in branding, image and lifestyle. I lead 360° creative direction across the conception and deployment of brand territories, from vision to execution.

I define creative direction, lead teams and guide projects from concept to realization, ensuring they remain true to the spirit and singularity of the House.

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Language

English
Fluent
Italian
Intermediate
German
Intermediate
French
Fluent

Work Experience

Art Director and Designer at BYREDO / BYPRODUCT
November 3, 2025 - Present
Creative direction and development of new lifestyle and object lines in freelance
Creative Lead — Lifestyle Studio at SAINT LAURENT RIVE DROITE
January 1, 2024 - January 1, 2025
Art direction and development of object lines, capsules and lifestyle projects.
Founder — Creative Direction & Design at ØBERDREAM (Luxury Van Travel)
January 1, 2020 - January 1, 2024
Creation of the luxury van travel concept, overall creative direction, product design and experience.
Founder — Creative Direction & Design at CREATIVESTORIES_
January 1, 2012 - Present
Art direction, image, product design and lifestyle strategy for luxury Houses and premium brands.
Co-Founder — Design Director at CRAFT & CO
January 1, 2008 - January 1, 2012
Design of limited-edition objects for luxury Houses.
Art Director at MAZARINE AGENCY
May 2, 2005 - May 2, 2008
Art Director on cartier Advertising campaign

Education

Master’s degree – Contemporary Art Market Knowledge at IESA
January 1, 2004 - January 1, 2005
Master’s in Advertising Specialization: Art Direction at SUP DE PUB
January 1, 2002 - January 1, 2004
Bachelor’s degree in Chemistry at Université Pierre et Marie Curie
January 1, 1997 - January 1, 2001
Bachelor's Degree in Chemistry at Pierre and Marie Curie University
January 1, 1997 - January 1, 2001

Qualifications

Master’s degree – Contemporary Art Market Knowledge
January 1, 2004 - January 1, 2005
Master’s in Advertising Specialization: Art Direction
January 1, 2002 - January 1, 2004
Bachelor’s degree in Chemistry
January 1, 1997 - January 1, 2001
Scientific Baccalaureate
January 1, 1997 - January 1, 1997

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Manufacturing, Education
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    SAINT LAURENT RIVE DROITE
    Head of Design and Art Direction lifestyle capsule designer artdirection branding…
    Tag Heuer Link Phone
    Art direction…
    Food paper
    Concept and Art Direction…