Available to hire
I focus on human behaviour, communication, and strategy. With experience in market research, marketing and operations at one of the world’s busiest airports, I specialise in understanding people - how they think, decide, and interact with services, brands and systems. My background includes leading insight projects on passenger behaviour, supporting digital platform implementation and delivering marketing and communication initiatives in tourism sector.
I bring a rare combination of analytical knowledge, passion for languages and marketing as well as an operational understanding, developed in highly regulated environments. Driven by curiosity about AI, digital transformation, and language led technologies, I am seeking roles in marketing, insights, communications or AI-enabled teams where data, storytelling and human context come together.
Experience Level
Language
English
Fluent
German
Intermediate
Latvian
Fluent
Russian
Advanced
Work Experience
Marketing Administrator at Kraslava County Tourism Information Centre/ Kraslava Craft Centre
November 1, 2024 - PresentAdministration of tourism and crafts services, visitor consultation, information provision, as well as preparation and translation of materials. Cooperation with local entrepreneurs and craftspeople in the tourism sector, developing joint initiatives and offerings as well as planning and organising events. Implementation of marketing and communication activities, including social media content creation and organisation of advertising campaigns.
Research & Insight Manager at Heathrow Airport Ltd, Strategy department
November 1, 2023 - May 31, 2024Leading on company-wide research projects with a focus on commercial strategy and non-aeronautical revenue streams such as retail, transport links and fast track/priority products. Leading on establishing future trends in passenger behaviours as part of short- and long-term strategic plans for Heathrow in 2035-2050. Co-leading on implementation of the new digital platform as part of the engagement and colleague lifecycle strategy at Heathrow.
Assistant Research & Insight Manager at Heathrow Airport Ltd, Strategy department
November 1, 2021 - November 30, 2023Co-leading on company-wide research projects as part of Heathrow’s future strategy by engaging with relevant teams in shaping their decisions. Co- leading on core colleague engagement tracker by collaborating with all departments within the business and working cross-functionally to improve engagement at Heathrow. Leading on any ad-hoc operationally and commercially focused research required as part of the longer-term business strategy.
Security Manager at Security Operations, Terminals 2,3 and 4 - Heathrow
December 1, 2018 - November 30, 2021Responsible for leading, motivating and coaching up to 100 security officers as part of security operation on a shift basis. Driving efficient and smooth operation whilst liaising with other security departments to ensure we adhere to our standards and achieve our KPI’s. Manage attendance, case work and investigations whilst ensuring the correct policies are being followed and applied. Initialise ideas and implement projects by engaging with teams and understanding inefficiencies in order to improve them.
Team Leader at Reach field marketing, Heathrow
November 1, 2016 - December 31, 2018Leading and motivating the team whilst ensuring the highest level of productivity has been achieved. Build strong working relationships with stakeholders and retail partners at Heathrow to ensure enhanced passenger experience. Ensuring that ‘Heathrow shopping service’ is passengers’ first choice and support relevant teams to deliver the results whilst resolving conflicting situations.
Cabin Crew at Thomas Cook Airlines, Gatwick Airport
March 1, 2016 - November 30, 2016Hands-on experience delivering excellent customer service on-board the aircraft while being compliant to aviation policies and procedures. Quick and strategic at responding to emergency and non-emergency situations. Very efficient at dealing with passenger issues and enquiries on board the aircraft whilst being empathetic with the ability to communicate in a polite and firm manner.
Customer Consultant at Dixons Carphone Ltd, Reading
December 1, 2011 - March 31, 2016Consulting, advising and helping customers in a fast-paced sales environment. Responsible for daily duties such as admin, keeping sales trackers and targets up to date and stepping in being an acting manager in their absence. Achieving personal targets and helping to motivate the team to achieve theirs through leading by example and by building strong working relationships.
Security Manager at Security Operations, Terminals 2,3 and 4
December 1, 2018 - November 1, 2021Responsible for leading, motivating and coaching up to 100 security officers as part of security operation on a shift basis. Driving efficient and smooth operation whilst liaising with other security departments to ensure we adhere to our standards and achieve our KPI’s. Manage attendance, case work and investigations whilst ensuring the correct policies are being followed and applied. Initialise ideas and implement projects by engaging with teams and understanding inefficiencies in order to improve them.
Administrator at Krāslava County Tourism Information Centre / Krāslava Craft Centre
November 1, 2024 - PresentAdministration of tourism and crafts services, visitor consultation, information provision, as well as preparation and translation of materials. Cooperation with local entrepreneurs and craftspeople in the tourism sector, developing joint initiatives and offerings, and planning and organizing events. Implementation of marketing and communication activities, including social media content creation and advertising campaigns.
Education
BA Hons Airline and Airport Management at University of West London
September 1, 2014 - May 31, 2018BTEC Level 3 Extended Diploma in Travel and Tourism at Reading College
September 1, 2012 - July 31, 2014AS German; Psychology; Extended Project at Newham Sixth Form College
September 1, 2009 - July 31, 2011Year 1-10 all subjects at Rezekne Secondary School No 1
September 1, 1999 - June 30, 2010BA Hons Airline and Airport Management at University of West London
September 1, 2014 - May 1, 2018BTEC Level 3 Extended Diploma in Travel and Tourism at Reading College
September 1, 2012 - July 1, 2014AS German at Newham Sixth Form College
September 1, 2009 - July 1, 2011General Secondary Education at Rezekne Secondary School No 1
September 1, 1999 - June 1, 2010BA Hons’ Airline and Airport Management at University of West London
September 1, 2014 - May 1, 2018BTEC Level 3 Extended Diploma in Travel and Tourism at Reading College
September 1, 2012 - July 1, 2014AS German, Psychology, Extended Project at Newham Sixth Form College
September 1, 2009 - July 1, 2011Year 1-10 Education at Rezekne Secondary School No 1
September 1, 1999 - June 1, 2010BA Hons Airline and Airport Management at University of West London
September 1, 2014 - May 31, 2018BTEC Level 3 Extended Diploma in Travel and Tourism at Reading College
September 1, 2012 - July 31, 2014AS German, Psychology (D), Extended Project (B) at Newham Sixth Form College
September 1, 2009 - July 31, 2011Year 1-10 subjects at Rezekne Secondary School No 1
September 1, 1999 - June 30, 2010Qualifications
Industry Experience
Travel & Hospitality, Transportation & Logistics, Professional Services, Media & Entertainment, Education, Retail
Experience Level
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