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I'm Cassie Kitson, a Halifax-based marketing professional with hands-on experience in digital marketing, social media management, and event promotion across university, real estate, and non-profit sectors. I enjoy turning creative ideas into engaging content using tools like Canva and social platforms, while delivering under tight deadlines and with a collaborative mindset. My strengths include strong communication, project management, and problem-solving in fast-paced environments. I tailor messages for diverse audiences—from students and alumni to donors and sponsors—and I’m passionate about growing brands’ online presence through thoughtful content strategy and design.…I'm Cassie Kitson, a Halifax-based marketing professional with hands-on experience in digital marketing, social media management, and event promotion across university, real estate, and non-profit sectors. I enjoy turning creative ideas into engaging content using tools like Canva and social platforms, while delivering under tight deadlines and with a collaborative mindset. My strengths include strong communication, project management, and problem-solving in fast-paced environments. I tailor messages for diverse audiences—from students and alumni to donors and sponsors—and I’m passionate about growing brands’ online presence through thoughtful content strategy and design.

Cassie Kitson

Content Creator, Social Media Manager, Copywriter, +2

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I'm Cassie Kitson, a Halifax-based marketing professional with hands-on experience in digital marketing, social media management, and event promotion across university, real estate, and non-profit sectors. I enjoy turning creative ideas into engaging content using tools like Canva and social platforms, while delivering under tight deadlines and with a collaborative mindset. My strengths include strong communication, project management, and problem-solving in fast-paced environments. I tailor messages for diverse audiences—from students and alumni to donors and sponsors—and I’m passionate about growing brands’ online presence through thoughtful content strategy and design.…I'm Cassie Kitson, a Halifax-based marketing professional with hands-on experience in digital marketing, social media management, and event promotion across university, real estate, and non-profit sectors. I enjoy turning creative ideas into engaging content using tools like Canva and social platforms, while delivering under tight deadlines and with a collaborative mindset. My strengths include strong communication, project management, and problem-solving in fast-paced environments. I tailor messages for diverse audiences—from students and alumni to donors and sponsors—and I’m passionate about growing brands’ online presence through thoughtful content strategy and design.

Available to hire

I’m Cassie Kitson, a Halifax-based marketing professional with hands-on experience in digital marketing, social media management, and event promotion across university, real estate, and non-profit sectors. I enjoy turning creative ideas into engaging content using tools like Canva and social platforms, while delivering under tight deadlines and with a collaborative mindset.

My strengths include strong communication, project management, and problem-solving in fast-paced environments. I tailor messages for diverse audiences—from students and alumni to donors and sponsors—and I’m passionate about growing brands’ online presence through thoughtful content strategy and design.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

French

Fluent

Italian

Beginner

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Assistant at Dalhousie University

August 1, 2023 - December 1, 2023

Conducted weekly student and alumni interviews to strategically curate blog articles engaging student and employer audiences. Created detailed weekly e-newsletter content aligning with brand standards. Designed graphics for social media, posters, e-banners, and email campaigns to enhance campus brand presence. Served as first point of contact for the department, improving multi-tasking and responsiveness. Collected and analyzed social media data to produce simplified reports informing strategic decisions.

Marketing and Leasing Co-op at Killam Apartment REIT

January 1, 2023 - April 1, 2023

Managed and created content for 24 social media accounts to promote buildings and the Killam brand nationally. Led planning, promotion, and execution for the Atlantic University Sports Basketball Championships and USports Final 8 Championships at the Scotiabank Centre. Conceptualized print and digital design campaigns to boost brand aesthetic across large-scale campaigns.

Head Junior Sailing Instructor at Harbourfront Centre

February 1, 2023 - September 1, 2023

Led, trained, and coordinated a team of sailing instructors and counsellors to effectively teach and manage campers. Created programming for seven sailing camps over four months, ensuring a successful season. Resolved customer, camper, and instructor issues under pressure, and refined planning to minimize problems.

Social Media Coordinator at Bahamas Humane Society

November 1, 2021 - July 1, 2022

Created content to promote the shelter, increasing brand awareness and donations. Enhanced the shelter’s social media presence and kept content creative and current with trends. Expanded knowledge of social media tools and platforms. Established the organization’s TikTok page, growing followers by over 450%.