Hello! I am a creative designer with extensive experience in design and brand building. I thrive when I’m involved from the very beginning — developing ideas, creating identities, and driving projects from initial concept to final delivery, whether it’s graphic profiles, retail concepts, or campaign material. I love shaping the visual expression and ensuring the overall integrity of every project. Typography holds a special place in my heart, along with layout work and print production. Photography has been a natural part of my creative practice for many years. I mainly work within Adobe’s Creative Suite and have solid experience with WordPress and Shopify. I also use AI-based tools such as Midjourney and actively work with prompt-driven workflows as a creative complement. In my spare time, you’ll often find me with my family or on the padel court. I’d be happy to stop by for a coffee and tell you more.

Ewa Pettersson

Hello! I am a creative designer with extensive experience in design and brand building. I thrive when I’m involved from the very beginning — developing ideas, creating identities, and driving projects from initial concept to final delivery, whether it’s graphic profiles, retail concepts, or campaign material. I love shaping the visual expression and ensuring the overall integrity of every project. Typography holds a special place in my heart, along with layout work and print production. Photography has been a natural part of my creative practice for many years. I mainly work within Adobe’s Creative Suite and have solid experience with WordPress and Shopify. I also use AI-based tools such as Midjourney and actively work with prompt-driven workflows as a creative complement. In my spare time, you’ll often find me with my family or on the padel court. I’d be happy to stop by for a coffee and tell you more.

Available to hire

Hello! I am a creative designer with extensive experience in design and brand building. I thrive when I’m involved from the very beginning — developing ideas, creating identities, and driving projects from initial concept to final delivery, whether it’s graphic profiles, retail concepts, or campaign material. I love shaping the visual expression and ensuring the overall integrity of every project.

Typography holds a special place in my heart, along with layout work and print production. Photography has been a natural part of my creative practice for many years. I mainly work within Adobe’s Creative Suite and have solid experience with WordPress and Shopify. I also use AI-based tools such as Midjourney and actively work with prompt-driven workflows as a creative complement. In my spare time, you’ll often find me with my family or on the padel court. I’d be happy to stop by for a coffee and tell you more.

See more

Work Experience

Founder & Creative Director at Menoform AB
January 1, 2002 - Present
Own business focusing on design and photography; founded Menoform in 2002 and delivering branding, packaging, catalogs, trade stands, and product materials for clients including Sagaform AB, Stare by Rebecca, Veidekke, i-Store, and more.
Art Director at ID16, Reklambyrå Stockholm
January 1, 2000 - January 1, 2002
Traditional advertising agency with a strong focus on print, concepts, and campaigns.
Graphic Designer at Studio Bang, Reklambyrå Stockholm
January 1, 1998 - January 1, 2000
Graphic Designer; collaborated with senior art directors and gained experience in campaigns and print.
Founder / Owner at Menoform AB
January 1, 2002 - Present
Own design & photography practice; development of branding, packaging, catalogs, trade fair stands, photography, and product materials for a range of clients including Sagaform, Stare by Rebecca, Veidekke, and others.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Other