Available to hire
I’m Varsha Valluru, a strategic marketing and business consultant with 7+ years of experience in digital marketing, fundraising, bid writing, and strategic management. I have a track record of securing grant funding and delivering successful bid proposals to expand services for nonprofit and hospitality sectors.
I excel at leveraging AI tools, CRM systems, and data insights to drive growth, boost stakeholder engagement, and maximize ROI. I’m adept at designing data-driven marketing strategies, optimizing operations, and building strong donor and client relationships across organizations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Fundraising and Marketing Manager at The Living Room
October 1, 2023 - November 1, 2025Led fundraising and marketing initiatives to expand free counselling services for individuals affected by addiction. Secured £100,000+ through grant writing and bid proposals, and managed the full bid lifecycle including opportunity research, drafting, compliance checks, impact measurement, budget alignment, and timely submissions. Created compelling case-for-support narratives to strengthen donor relationships and improve award success rates. Launched digital fundraising campaigns to boost donor engagement and online contributions. Led Salesforce CRM integration and workflow optimization, enhancing reporting, donor management, and operational efficiency. Developed and delivered digital and ESG-aligned marketing strategies to elevate brand visibility and stakeholder alignment. Managed end-to-end fundraising activities and provided board-level performance insights.
Digital And Strategic Consultant at Shoreview Hospitality Private Limited
January 1, 2021 - July 1, 2022Implemented data-driven digital marketing strategies for Shoreview Hospitality, delivering substantial growth. Improved online sales by 46% through website redesign, SEO optimization, and enhanced user experience. Achieved Page 1 rankings for 10+ competitive keywords, boosting organic visibility and lead generation. Optimized online marketing initiatives resulting in a 20% increase in conversion rate and a 40% reduction in CPA. Advised leadership on strategic partnerships with hotel chains and streamlined organizational structure. Designed employee engagement workshops to boost motivation and productivity.
Digital Marketing Specialist at Shore View Hospitality Private Limited
July 1, 2017 - November 1, 2020Revitalised underperforming digital marketing campaigns through market research and data-driven optimization, increasing website traffic by 30%, lead generation by 20%, and conversions by 15%. Developed strategic digital marketing plans that increased revenue across convention centres by 30%. Implemented SEO, PPC, email marketing, and social media strategies to raise engagement and brand visibility by 30%. Launched a joint marketing initiative connecting three convention centres, resulting in a 50% increase in bookings. Conducted keyword and competitor research using tools including Google Analytics, SEMrush, and similar platforms.
Digital Marketing Intern at Med Clerkships
January 1, 2017 - May 1, 2017Conducted market and trend research to inform digital campaign strategies. Designed and executed email and social media campaigns that contributed to sales growth. Managed social media content creation, scheduling, and audience engagement to boost brand visibility.
Education
Master of Business Administration (MBA) at University of Sheffield, United Kingdom
September 1, 2022 - September 1, 2023Master’s in Engineering Management at New Jersey Institute of Technology, USA
August 1, 2014 - December 1, 2015Bachelor’s in Electronics & Communications Engineering at V.R. Siddhartha Engineering College, India
July 1, 2010 - May 1, 2014Qualifications
Business Analyst and Management Skills Certificate
January 11, 2030 - January 12, 2026Google AdWords Fundamentals Certification
January 11, 2030 - January 12, 2026Google Search Advertising Certification
January 11, 2030 - January 12, 2026Google Video Advertising Certification
January 11, 2030 - January 12, 2026Digital Marketing Certification
January 11, 2030 - January 12, 2026Industry Experience
Non-Profit Organization, Travel & Hospitality, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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