Conceptualized and executed visual themes and set designs for brand exposure. Led creative team of designers, stylists, and production staff. Collaborated with designers and brands to ensure cohesive presentation of collections. Oversaw art direction for photography, marketing materials, and stage production.

Operations & Office Coordinator at Bagso.bg

January 1, 2024 - December 31, 2025

Coordinated end-to-end order fulfillment, including product intake, SKU creation, labeling, system setup, and dispatch preparation. Managed warehouse–office workflows, ensuring smooth communication between logistics, inventory, and administrative processes. Worked with international Italian brands, supporting product handling and market distribution in Bulgaria. Set up and maintained internal systems (order tracking, printing, email, ClickUp workflows). Supported daily operations, problem-solving bottlenecks independently. Assisted in onboarding and process explanation for new employees. Contributed to brand consistency through UGC creation.

Brand Insights Contributor at Imagen Insights × IWC Schaffhausen

July 1, 2022 - Present

Contributed to Gen Z brand perception study for IWC Schaffhausen, focusing on luxury watches and digital brand positioning. Provided strategic insights on brand image, social media presence, and product design relevance for younger audiences. Proposed creative concepts and recommendations to enhance brand engagement. Supported brand development through consumer insight analysis.

Founder & CEO at Peril

January 1, 2020 - Present

Launched and managed a personal wholesale brand with operations in London and Leipzig. Developed strong decision-making, accountability, and time management skills. Hands-on experience with customer perspective and brand positioning. Product design. Developed brand identity, marketing strategies, and B2B client relationships. Managed a team of 12 and coordinated collaborations with partners.