Yuliya Saroka

Designed and enhanced education-focused digital platforms supporting parents and workshop staff in delivering early childhood learning programs. Collaborated closely with developers, product managers, and stakeholders to align design goals with business objectives. Performed usability testing and implemented insights to refine and optimize product performance. Designed and improved interfaces for web and mobile, focusing on clarity and intuitive navigation. Maintained and expanded design systems to ensure brand and visual consistency across all platforms. Evaluated design effectiveness using usability and performance metrics to validate impact.

Designed user-centered, complex B2B and SaaS platforms for global clients, including Google and Thomson Reuters. Partnered with cross-functional stakeholders to define requirements, prioritize features, and deliver product solutions within agile teams. Led end-to-end design processes for enterprise B2B products from discovery and research to high-fidelity delivery. Contributed to and maintained design libraries with reusable components to ensure consistency and scalability across the platform. Conducted discovery workshops, user research, and usability efforts to identify user needs and align design solutions with business KPIs. Participated in agile ceremonies including backlog grooming, sprint planning, and design handoff. Led end-to-end redesign initiatives across 30+ enterprise B2B tools spanning SaaS, FinTech, LegalTech, and EdTech. Improved shortlist success rate for COs by 30% through flow simplification and improved the filter pane. Reduced first-session drop-off by 13% by des

Visual responsive design for websites, competitor analysis, design social media graphics. Designed and launched conversion-focused landing pages to attract users, generate leads, and validate startup ideas. Created responsive layouts optimized for different devices and screen sizes. Created user flows, wireframes, and prototypes to visualize and test design concepts. Produced marketing visuals, such as banners, social media posts, pitch decks, and promotional graphics.