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Hi, I’m Jiya Gupta, a results-driven marketing and design professional who loves turning data into creative, revenue-driving campaigns. I design and run multi-channel programs (email, SMS, social) using tools like Klaviyo and HubSpot, focused on CRO, retention, and measurable ROAS. I enjoy translating brand identities into visually compelling strategies, collaborating with designers and tech teams, and continuously optimizing campaigns across TikTok, Instagram, and beyond to grow audiences and profits.…Hi, I’m Jiya Gupta, a results-driven marketing and design professional who loves turning data into creative, revenue-driving campaigns. I design and run multi-channel programs (email, SMS, social) using tools like Klaviyo and HubSpot, focused on CRO, retention, and measurable ROAS. I enjoy translating brand identities into visually compelling strategies, collaborating with designers and tech teams, and continuously optimizing campaigns across TikTok, Instagram, and beyond to grow audiences and profits.

Jiya Gupta

Copywriter, Content Creator, Social Media Manager, +3

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Hi, I’m Jiya Gupta, a results-driven marketing and design professional who loves turning data into creative, revenue-driving campaigns. I design and run multi-channel programs (email, SMS, social) using tools like Klaviyo and HubSpot, focused on CRO, retention, and measurable ROAS. I enjoy translating brand identities into visually compelling strategies, collaborating with designers and tech teams, and continuously optimizing campaigns across TikTok, Instagram, and beyond to grow audiences and profits.…Hi, I’m Jiya Gupta, a results-driven marketing and design professional who loves turning data into creative, revenue-driving campaigns. I design and run multi-channel programs (email, SMS, social) using tools like Klaviyo and HubSpot, focused on CRO, retention, and measurable ROAS. I enjoy translating brand identities into visually compelling strategies, collaborating with designers and tech teams, and continuously optimizing campaigns across TikTok, Instagram, and beyond to grow audiences and profits.

Available to hire

Hi, I’m Jiya Gupta, a results-driven marketing and design professional who loves turning data into creative, revenue-driving campaigns. I design and run multi-channel programs (email, SMS, social) using tools like Klaviyo and HubSpot, focused on CRO, retention, and measurable ROAS.

I enjoy translating brand identities into visually compelling strategies, collaborating with designers and tech teams, and continuously optimizing campaigns across TikTok, Instagram, and beyond to grow audiences and profits.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

CRM Manager at Velo & Backpacker Deals

June 1, 2024 - Present

Maintain and engage an owned audience of 200,000+ customers. Craft compelling campaigns via email, SMS, push notifications and in-app messaging with clear strategic initiatives in mind and advanced segmentation. Drive loyalty, engagement and revenue through customer journey mapping and flow optimisations. Assist in website updates to boost CRO. Cross-channel content creation for social platforms including TikTok and Instagram. Design and execute Meta and Google ads graphics that generate high conversion. Plan email strategy including end of year, Black Friday/Cyber Monday and new product drop campaigns to sustain retention. Set up automations across owned and social channels.

Creative Strategist & EDM Specialist at Hachiko

October 1, 2023 - Present

Engage with clients to understand their brand identity and goals, translating them into visually compelling strategies; craft engaging visual narratives that convey brand messages effectively; execute and report on email flows and signup forms to maximize conversion and retention; lead brainstorming sessions to generate original ideas; integrate design thinking methodologies to enhance the creative process and problem-solving; design and execute Meta and Google ads graphics that generate high conversion and attribution for ecommerce brands; plan email strategy including EOY, BFCM, and new product drop campaigns to retain customers; manage social platform content across inbound and client accounts; edit across platforms.

Client Success Manager - Loyalty at Hachiko

October 1, 2022 - Present

Successfully achieved 80%+ KPIs in loyalty programs for vendors; maintained client and stakeholder relationships; liaised with a team of designers, telemarketers, data analysts and implementations specialists to increase program performance; designed and implemented communication strategies; copywriting and design of assets including emails with open rates around 40% and click-through rates around 22%; created blogs and one-pagers for target audiences.

Digital Marketing Intern

July 1, 2022 - October 1, 2022

Supported digital marketing activities including content creation, social media management and campaign coordination; assisted with email campaigns, analytics and reporting; helped with cross-channel marketing initiatives.

CRM Manager at Hachiko

June 1, 2024 - Present

Maintained and engaged an owned audience of 200,000+ customers; crafted loyalty campaigns across email, SMS, push, and in-app messaging to improve retention and revenue; coordinated with designers, data analysts, and vendor partners; designed and tracked automation across channels and CRO initiatives.

Digital Marketing Intern at Hachiko

July 1, 2022 - October 1, 2022

Supported digital marketing campaigns, content creation, and analytics; assisted across email, social media, and website updates; contributed to CRO and performance reporting.