Jiya Gupta

Maintained and engaged an owned audience of 200,000+ customers; crafted loyalty campaigns across email, SMS, push, and in-app messaging to improve retention and revenue; coordinated with designers, data analysts, and vendor partners; designed and tracked automation across channels and CRO initiatives.

Maintain and engage an owned audience of 200,000+ customers. Craft compelling campaigns via email, SMS, push notifications and in-app messaging with clear strategic initiatives in mind and advanced segmentation. Drive loyalty, engagement and revenue through customer journey mapping and flow optimisations. Assist in website updates to boost CRO. Cross-channel content creation for social platforms including TikTok and Instagram. Design and execute Meta and Google ads graphics that generate high conversion. Plan email strategy including end of year, Black Friday/Cyber Monday and new product drop campaigns to sustain retention. Set up automations across owned and social channels.

Engage with clients to understand their brand identity and goals, translating them into visually compelling strategies; craft engaging visual narratives that convey brand messages effectively; execute and report on email flows and signup forms to maximize conversion and retention; lead brainstorming sessions to generate original ideas; integrate design thinking methodologies to enhance the creative process and problem-solving; design and execute Meta and Google ads graphics that generate high conversion and attribution for ecommerce brands; plan email strategy including EOY, BFCM, and new product drop campaigns to retain customers; manage social platform content across inbound and client accounts; edit across platforms.