Available to hire
I’m a results-driven Digital Marketing Specialist with an MSc in AI & Digital Technology Management and 3+ years of hands-on experience in performance marketing, data analytics, and multi-channel campaign optimization. I specialize in Google Ads and Meta advertising, delivering measurable business outcomes through strategic optimization and data-driven decision-making.
Based in Lyon, France, I have led campaigns across e-commerce, lead generation, and email marketing, turning insights into action to boost engagement and ROI. I enjoy experimenting with GA4, HubSpot, and other tools to stay ahead of trends and drive meaningful results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Telugu
Fluent
Hindi
Fluent
Work Experience
Digital Marketing Assistant at Eject Solutions
April 1, 2020 - April 1, 2023Optimized Google and Meta campaigns reducing CPC by 15% and increasing CTR to 2.5% while managing $180K+ annual ad spend. Managed audience segmentation and creative A/B testing across 8+ active campaigns; improved conversion rate by 12%. Designed multi-channel social media strategy increasing engagement by 30% while reducing CPM by 20% through GA4 audience insights. Led email marketing optimization in HubSpot achieving 28% open rate and 5% CTR through A/B testing and segmentation. Generated monthly performance dashboards tracking 20+ KPIs and delivered actionable optimization recommendations to stakeholders.
Automobile Reseller (Self-Employed) at Self-Employed
April 1, 2018 - February 1, 2020Built automotive e-commerce presence generating 40% customer growth through referral initiatives. Optimized online listings (Autotrade, OLX, local platforms); boosted lead generation by 15% and doubled listing visibility with keyword and content refinements. Developed retention strategy achieving 35% repeat purchase rate through relationship-based selling.
Automobile Reseller at Self-Employed
April 1, 2018 - February 1, 2020Built an automotive e-commerce presence, driving 40% customer growth through referral initiatives. Optimized online listings across platforms (Autotrade, OLX) to boost lead generation by 15% and doubled listing visibility through keyword/content refinements. Developed a retention strategy achieving a 35% repeat purchase rate via relationship-based selling.
Education
MSc - AI & Digital Technology Management at Burgundy School of Business, Lyon, France
January 11, 2030 - April 1, 2025Master 1 – Business Management at Burgundy School of Business, Dijon, France
January 11, 2030 - April 1, 2024Bachelor's of Computer Science at Adikavi Nannaya University, Kovvur, India
January 11, 2030 - June 1, 2018MSc - AI & Digital Technology Management at Burgundy School of Business, Lyon, France
January 11, 2030 - April 1, 2025Master 1 – Business Management at Burgundy School of Business, Dijon, France
January 11, 2030 - April 1, 2024Bachelor's of Computer Science at Adikavi Nannaya University, Kovvur, India
January 11, 2030 - June 1, 2018Qualifications
Google Ads Search Certification
January 11, 2030 - November 1, 2025Google Ads Display Certification
January 11, 2030 - November 1, 2025AI-Powered Shopping Ads Certification
January 11, 2030 - October 1, 2025HubSpot Email Marketing Certification
January 11, 2030 - November 1, 2025Google Ads Search Certification
November 1, 2025 - January 12, 2026Google Ads Display Certification
November 1, 2025 - January 12, 2026AI-Powered Shopping Ads Certification
October 1, 2025 - January 12, 2026HubSpot Email Marketing Certification
November 1, 2025 - January 12, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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