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I'm Freed Mirza, a BA (Hons) UI/UX Designer specializing in UI/UX design and branding. I design concepts to produce meaningful visuals and immersive experiences that feel intuitive and polished. I collaborate with cross-functional teams to translate user needs into accessible, responsive interfaces. I rely on user research, prototyping, and a strong focus on usability to drive measurable improvements in conversion and satisfaction.…I'm Freed Mirza, a BA (Hons) UI/UX Designer specializing in UI/UX design and branding. I design concepts to produce meaningful visuals and immersive experiences that feel intuitive and polished. I collaborate with cross-functional teams to translate user needs into accessible, responsive interfaces. I rely on user research, prototyping, and a strong focus on usability to drive measurable improvements in conversion and satisfaction.

Freed Mirza

UI Designer, UX Designer, Graphic Designer, +2

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I'm Freed Mirza, a BA (Hons) UI/UX Designer specializing in UI/UX design and branding. I design concepts to produce meaningful visuals and immersive experiences that feel intuitive and polished. I collaborate with cross-functional teams to translate user needs into accessible, responsive interfaces. I rely on user research, prototyping, and a strong focus on usability to drive measurable improvements in conversion and satisfaction.…I'm Freed Mirza, a BA (Hons) UI/UX Designer specializing in UI/UX design and branding. I design concepts to produce meaningful visuals and immersive experiences that feel intuitive and polished. I collaborate with cross-functional teams to translate user needs into accessible, responsive interfaces. I rely on user research, prototyping, and a strong focus on usability to drive measurable improvements in conversion and satisfaction.

Available to hire

I’m Freed Mirza, a BA (Hons) UI/UX Designer specializing in UI/UX design and branding. I design concepts to produce meaningful visuals and immersive experiences that feel intuitive and polished.

I collaborate with cross-functional teams to translate user needs into accessible, responsive interfaces. I rely on user research, prototyping, and a strong focus on usability to drive measurable improvements in conversion and satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product UI/UX Designer at DotCentric

July 1, 2021 - April 1, 2024

DotCentric is a London agency specialising in UX, CMS, commerce, and personalisation. My role involved crafting user-centered designs that enhance overall experiences.

UI/UX Designer at Tom&Co.

January 1, 2015 - January 1, 2019

A boutique agency excelling in Magento & Adobe Commerce, where I designed user interfaces and experiences for various eCommerce entities.

Digital Designer at Qatar Museums

January 1, 2013 - January 1, 2014

I managed and created digital content and designs for Qatar Museums, enhancing user engagement through visual storytelling.

Digital Graphic Designer, UX/UI at Dotcentric

June 1, 2021 - Present

Digital strategy experts crafting intuitive user experiences. Collaborated with cross-functional teams to translate requirements into intuitive interfaces with a strategic vision. Created priority guides, prototypes, and visual designs aligned with user-centred principles to drive innovation and improvement. Conducted user research and usability testing to inform design decisions, ensuring accessibility and responsive design across devices. Advocated for user needs and usability in all designs, collaborating with developers to implement design elements. Mentored junior designers and stayed current with UX/UI trends to foster continuous improvement. Optimised web design and UX to improve conversion rates and overall service quality.

Senior Digital Graphic Designer, UX/UI at Tom&Co

February 1, 2015 - March 1, 2020

Developed creative concepts and strategies for high-profile clients, delivering distinct visual identities that harmonised with brand elements. Defined user needs and created user journeys, wireframes, and prototypes to apply user-centred design. Optimised web design and UX to improve conversion rates, delivered digital assets across web and photography, and collaborated with developers and strategic managers to solve problems visually. Managed resources and mentored junior designers, while building strong client relationships and partnerships. Ensured designs met diverse client needs across sectors and stayed current with eCommerce trends.

Creative Designer at Jumpstart

June 1, 2013 - November 30, 2014

Reported to the Creative Director; managed a small creative team, serving as brand guardian and refining design processes to ensure consistency and quality. Prioritised projects, managed deadlines, and ideated/executed creative assets for customer acquisition campaigns across multiple formats. Collaborated with business and creative teams to deliver high-quality communication strategies.

Senior Digital Designer at Qatar Museums Authority

July 1, 2012 - November 30, 2013

Translated global campaigns across digital platforms, developed online-exclusive campaign concepts, and created digital style guides to ensure consistency. Established user journey and wireframe best practices, focusing on clear and effective user experiences. Collaborated with content teams to produce digitally optimised assets, including photography and video.