I am a Senior Digital Marketing & Advertising Professional with over 8 years of experience, specializing in Automotive, Luxury, Fashion and Entertainment industries. I bring a strong background in digital strategy, performance marketing, media buying, data analysis, and KPI-driven optimization, combined with solid expertise in ATL/BTL campaigns, brand management and communication, and event management. Fluent in English with international experience, including two years in California. I turn strategy into measurable impact, aligning brand vision, media, and performance to drive real business growth. I am highly organized, goal-oriented, and performance-driven, able to coordinate cross-functional teams and deliver measurable results across online and offline channels. My strengths include developing integrated campaigns, managing timelines and budgets, and maintaining strong relationships with customers, partners, and suppliers to maximize sales opportunities.

Armando Testa

I am a Senior Digital Marketing & Advertising Professional with over 8 years of experience, specializing in Automotive, Luxury, Fashion and Entertainment industries. I bring a strong background in digital strategy, performance marketing, media buying, data analysis, and KPI-driven optimization, combined with solid expertise in ATL/BTL campaigns, brand management and communication, and event management. Fluent in English with international experience, including two years in California. I turn strategy into measurable impact, aligning brand vision, media, and performance to drive real business growth. I am highly organized, goal-oriented, and performance-driven, able to coordinate cross-functional teams and deliver measurable results across online and offline channels. My strengths include developing integrated campaigns, managing timelines and budgets, and maintaining strong relationships with customers, partners, and suppliers to maximize sales opportunities.

Available to hire

I am a Senior Digital Marketing & Advertising Professional with over 8 years of experience, specializing in Automotive, Luxury, Fashion and Entertainment industries. I bring a strong background in digital strategy, performance marketing, media buying, data analysis, and KPI-driven optimization, combined with solid expertise in ATL/BTL campaigns, brand management and communication, and event management. Fluent in English with international experience, including two years in California. I turn strategy into measurable impact, aligning brand vision, media, and performance to drive real business growth.

I am highly organized, goal-oriented, and performance-driven, able to coordinate cross-functional teams and deliver measurable results across online and offline channels. My strengths include developing integrated campaigns, managing timelines and budgets, and maintaining strong relationships with customers, partners, and suppliers to maximize sales opportunities.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Key Account Manager at Armando Testa
September 1, 2023 - Present
Turin / Hybrid - Account ATL/BTL from brief to final production campaign, costs and timing, relation with suppliers to develop local ATL campaign and BTL materials
Account Manager at Across Srl
February 1, 2018 - August 31, 2023
Budget management for marketing activities, cost optimization and ROI improvement. Benchmarking and market analysis of competitors, positioning of specific business models. Knowledge and use of main native advertising, push notification and programmatic platforms. Supervision and coordination of strategic and operational marketing actions relating to products in portfolio. Development and application of long-term marketing strategies and integrated communication campaigns. Drafting of monthly, quarterly, annual reports and analysis of company KPIs for greenlight of marketing activities.
Digital Copywriter at Iddress Italian
July 1, 2017 - July 31, 2018
Content creation within online channels such as social media, blog or magazines. Content optimization for search engines with attention to keywords. Design and drafting of texts and graphics relating to Art, Travel, Fashion, Food and Entertainment.
Talent PR Internship at Anderson Group
January 1, 2015 - July 31, 2015
Talents' coordination and supervision during press events. Constant management of relationship with customers, through a high level of service and high degree of attention to relationship. Optimization of shopping experience through analysis of seasonality, fashion cycles and new market trends. Mediation between different clients and talents. Budget negotiation. Drafting of press releases to support brand image and collaboration with media in several workspaces. Supervision of professional social media messaging through content development, follower engagement, social media listening, trend analysis and competitor research. Event management, customer care, sales coordination.
Visual Merchandiser at Chanel
October 1, 2016 - April 1, 2017
Visual Merchandiser, Rome
Visual Merchandiser at Inditex-Zara
August 1, 2015 - September 1, 2016
Visual Merchandiser, Los Angeles
Production Assistant at Eleven Management Group
July 1, 2015 - July 1, 2016
Production Assistant, Los Angeles
Fashion PR Assistant at Look Los Angeles
January 1, 2015 - June 1, 2015
Fashion PR Assistant, Los Angeles

Education

MBA, Business Administration at Communication University of Turin
January 11, 2030 - June 1, 2015
Bachelor of Arts, Media and Entertainment at University of Turin
November 1, 2009 - November 1, 2013
Course / Certificate at UCLA, Los Angeles
July 1, 2012 - January 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other