PC

PELIN CAN

Available to hire

Results-driven marketing professional with hands-on experience in SEO, PPC, and digital advertising, specializing in e-commerce growth through data-driven strategies.

About

Results-driven marketing professional with hands-on experience in SEO, PPC, and digital advertising, specializing in e-commerce growth through data-driven strategies. Managed Amazon SEO and PPC campaigns for an AI-powered advertising platform, optimizing listings and ad performance.

International background with analytical training from PwC and modern digital marketing execution in Germany and abroad. Combines client communication, cross-functional collaboration, and performance analytics to drive measurable results.

  • 7 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • TurkishFluent
  • GermanIntermediate

Industry experience

  • Retail
  • Professional Services
  • Financial Services
  • Consumer Goods

Work experience· 4 roles

Amazon SEO & PPC Specialist · Eva CommerceNov 2023 – Oct 2025 · 2 yrs

Actively contributed to internal and external communication processes by translating performance data and campaign insights into clear, structured presentations and reports for stakeholders. Created and optimized content concepts for Amazon product pages, including text structures, visuals, and storytelling elements to strengthen brand presence and customer engagement. Collaborated closely with cross-functional international teams (marketing, design, tech) to ensure consistent messaging and smooth execution of content and campaign initiatives.

Brand Representative · Hollister Co.Sep 2021 – Jun 2022 · 10 mos

Provided customer service, anticipating and responding to customer needs. Assisted in store presentation and handled sales floor responsibilities. Developed strong communication, adaptability, and multitasking skills.

Marketing & Communications Associate · Alperen MakinaSep 2020 – Aug 2021 · 1 yr

Managed external customer communications and correspondence, ensuring consistent and professional messaging. Coordinated with suppliers and business partners as a central point of contact for stakeholder communication. Created promotional materials, brochures, and announcements to support business outreach and positioning.

Corporate Tax Consultant · PwC TurkeySep 2016 – Aug 2020 · 4 yrs

Education· 6

Master's degree · Dokuz Eylül University2020 – 2023
Master of Science - MS · Heilbronn University of Applied Sciences2021 – 2022
Bachelor's degree · Dokuz Eylür University2012 – 2016
Master of Science, Business Management · Dokuz Eylül University2020 – 2023

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