Results-driven marketing professional with hands-on experience in SEO, PPC, and digital advertising, specializing in e-commerce growth through data-driven strategies. Managed Amazon SEO and PPC campaigns for an AI-powered advertising platform, optimizing listings and ad performance. International background with analytical training from PwC and modern digital marketing execution in Germany and abroad. Combines client communication, cross-functional collaboration, and performance analytics to drive measurable results.

PELIN CAN

Results-driven marketing professional with hands-on experience in SEO, PPC, and digital advertising, specializing in e-commerce growth through data-driven strategies. Managed Amazon SEO and PPC campaigns for an AI-powered advertising platform, optimizing listings and ad performance. International background with analytical training from PwC and modern digital marketing execution in Germany and abroad. Combines client communication, cross-functional collaboration, and performance analytics to drive measurable results.

Available to hire

Results-driven marketing professional with hands-on experience in SEO, PPC, and digital advertising, specializing in e-commerce growth through data-driven strategies. Managed Amazon SEO and PPC campaigns for an AI-powered advertising platform, optimizing listings and ad performance.

International background with analytical training from PwC and modern digital marketing execution in Germany and abroad. Combines client communication, cross-functional collaboration, and performance analytics to drive measurable results.

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Language

English
Fluent
Turkish
Fluent
German
Intermediate

Work Experience

Amazon SEO & PPC Specialist at Eva Commerce
November 1, 2023 - October 1, 2025
Actively contributed to internal and external communication processes by translating performance data and campaign insights into clear, structured presentations and reports for stakeholders. Created and optimized content concepts for Amazon product pages, including text structures, visuals, and storytelling elements to strengthen brand presence and customer engagement. Collaborated closely with cross-functional international teams (marketing, design, tech) to ensure consistent messaging and smooth execution of content and campaign initiatives.
Brand Representative at Hollister Co.
September 1, 2021 - June 1, 2022
Provided customer service, anticipating and responding to customer needs. Assisted in store presentation and handled sales floor responsibilities. Developed strong communication, adaptability, and multitasking skills.
Marketing & Communications Associate at Alperen Makina
September 1, 2020 - August 1, 2021
Managed external customer communications and correspondence, ensuring consistent and professional messaging. Coordinated with suppliers and business partners as a central point of contact for stakeholder communication. Created promotional materials, brochures, and announcements to support business outreach and positioning.
Corporate Tax Consultant at PwC Turkey
September 1, 2016 - August 1, 2020
Managed corporate tax compliance and advisory for clients across various sectors. Reviewed accounts according to tax laws and assessed advance tax returns. Conducted comprehensive annual corporate tax audits and prepared tax certification reports. Managed clients’ tax issues including tax returns, templates, and inquiries.

Education

Master's degree at Dokuz Eylül University
September 1, 2020 - June 1, 2023
Master of Science - MS at Heilbronn University of Applied Sciences
September 1, 2021 - August 1, 2022
Bachelor's degree at Dokuz Eylür University
September 1, 2012 - June 1, 2016
Master of Science, Business Management at Dokuz Eylül University
September 1, 2020 - June 1, 2023
Exchange Year at Heilbronn University of Applied Sciences
September 1, 2021 - August 1, 2022
Bachelor's Degree, Business Administration at Dokuz Eylül University
September 1, 2012 - June 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Financial Services, Consumer Goods