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I am a multi-disciplinary digital designer with extensive experience leading visual content conceptualisation and execution in fintech and retail marketing. I have hands-on experience building and managing e-commerce websites for global brands, and I thrive on turning complex ideas into engaging, scalable visuals. I am highly adaptable and quick to master new software workflows, and I enjoy translating abstract technical concepts into impactful visual narratives that drive outcomes. I excel at bridging design and development in fast-paced teams, delivering polished content across channels, from brand systems to video and motion graphics. My goal is to create clear, persuasive visuals that align with business objectives and resonate with target audiences while remaining technically optimised for performance and scale.…I am a multi-disciplinary digital designer with extensive experience leading visual content conceptualisation and execution in fintech and retail marketing. I have hands-on experience building and managing e-commerce websites for global brands, and I thrive on turning complex ideas into engaging, scalable visuals. I am highly adaptable and quick to master new software workflows, and I enjoy translating abstract technical concepts into impactful visual narratives that drive outcomes. I excel at bridging design and development in fast-paced teams, delivering polished content across channels, from brand systems to video and motion graphics. My goal is to create clear, persuasive visuals that align with business objectives and resonate with target audiences while remaining technically optimised for performance and scale.

Rudi Conrad Laing

Brand Designer, Web Designer, Graphic Designer, +4

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I am a multi-disciplinary digital designer with extensive experience leading visual content conceptualisation and execution in fintech and retail marketing. I have hands-on experience building and managing e-commerce websites for global brands, and I thrive on turning complex ideas into engaging, scalable visuals. I am highly adaptable and quick to master new software workflows, and I enjoy translating abstract technical concepts into impactful visual narratives that drive outcomes. I excel at bridging design and development in fast-paced teams, delivering polished content across channels, from brand systems to video and motion graphics. My goal is to create clear, persuasive visuals that align with business objectives and resonate with target audiences while remaining technically optimised for performance and scale.…I am a multi-disciplinary digital designer with extensive experience leading visual content conceptualisation and execution in fintech and retail marketing. I have hands-on experience building and managing e-commerce websites for global brands, and I thrive on turning complex ideas into engaging, scalable visuals. I am highly adaptable and quick to master new software workflows, and I enjoy translating abstract technical concepts into impactful visual narratives that drive outcomes. I excel at bridging design and development in fast-paced teams, delivering polished content across channels, from brand systems to video and motion graphics. My goal is to create clear, persuasive visuals that align with business objectives and resonate with target audiences while remaining technically optimised for performance and scale.

Available to hire

I am a multi-disciplinary digital designer with extensive experience leading visual content conceptualisation and execution in fintech and retail marketing. I have hands-on experience building and managing e-commerce websites for global brands, and I thrive on turning complex ideas into engaging, scalable visuals. I am highly adaptable and quick to master new software workflows, and I enjoy translating abstract technical concepts into impactful visual narratives that drive outcomes.

I excel at bridging design and development in fast-paced teams, delivering polished content across channels, from brand systems to video and motion graphics. My goal is to create clear, persuasive visuals that align with business objectives and resonate with target audiences while remaining technically optimised for performance and scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Fluent

Norwegian Bokmål

Beginner

Work Experience

Senior Brand Design Specialist at Kurtosys Systems

December 1, 2023 - Present

Lead the visual identity enforcement and creation of high-impact visual content, ensuring technical optimisation and scalability across all marketing channels. Translate complex concepts into digestible and engaging experiences that help shape the brand’s perception and drive conversion. Brand system management across all digital channels; define the strategic visual direction for major marketing campaigns; content creation and production across mediums; creative strategy input with product teams; responsible for in-house digital post-production including video editing, sound design, and motion graphics, delivering polished, broadcast-ready content.

Brand Design Specialist at Kurtosys Systems

December 1, 2019 - November 1, 2023

Design and manage the company’s corporate identity, implementing a visual brand language that aligns with the business’ tone of voice and marketing strategy for the investment management space. Design and maintain corporate landing pages, blogs, lead-capture initiatives and user journeys. Deliver visual marketing collateral for corporate events and in-house design initiatives such as document and presentation templates.

Web Designer at Kurtosys Systems

May 1, 2019 - November 1, 2019

Design landing pages and fund factsheets for financial institutions, following strict technical specifications and regulatory guidelines; work closely with engineering teams to ensure pixel-perfect execution.

Web Developer at Edgars International Brands

May 1, 2018 - April 1, 2019

Design and manage websites for various international clothing and cosmetics brands, ensuring a consistent and engaging digital presence. Conceptualise and execute brand-awareness campaigns, including online competitions, video advertisements, and Google Ads; coordinate seasonal floorset launches across digital and print for cohesive campaign rollouts.

Web Developer & Graphic Designer at Edgars International Brands

January 1, 2016 - April 1, 2018

Junior Graphic Designer at Edgars International Brands

May 1, 2015 - December 1, 2015

Deliver seasonal floorset launches and adapt visual assets for digital and print campaigns. Manage local customer databases and email marketing efforts. Design ad placements for print marketing in local fashion magazines.

IT Support & Graphic Designer at IPIC Property Group

December 1, 2013 - April 1, 2015

Manage corporate website updates. Perform general IT duties (server management, software and hardware maintenance). Produce print materials around shopping centres and other graphic design tasks.

Digital Video Guest Lecturer at University of Cape Town

November 1, 2013 - Present

Provide training to students for an elective short course in digital video editing; create instructional material outlining basic video editing techniques and practices; provide in-person assistance as required.