SD

Stella Dervicani

Available to hire

I'm Stella Dervicani, a data-driven digital marketing professional based in Luxembourg.

About

I’m Stella Dervicani, a data-driven digital marketing professional based in Luxembourg. I specialize in crafting high-volume paid campaigns across Meta, Google, TikTok, and native channels for e-commerce brands, with a strong focus on ROAS, funnel optimization, and scalable growth. I thrive on turning data into actionable insights and collaborating with cross-functional teams to hit business goals.

I’m passionate about exploring new markets and media channels, continuously optimizing budgets, and sharing clear, bite-sized reports that help brands grow. When I’m not optimizing campaigns, I enjoy learning about cultures, languages, and the latest digital marketing trends to stay ahead of the curve.

  • 4 years' experience
  • Joined January 2026

Languages

  • ItalianFluent
  • EnglishAdvanced
  • AlbanianAdvanced
  • ChineseIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Education

More experts

Work experience

Junior Media Buyer (PPC and Paid Social) · Byborg EnterprisesOct 2024 – Present · 2 yrs 2 mos

Launched, managed, and optimized high-volume paid campaigns across Meta, Google Ads, Microsoft Ads, TikTok, LinkedIn, Pinterest, and Snapchat for e-commerce brands. Set up and structured campaigns, ad sets, and creatives; managed audiences, budgets, placements, and bidding strategies. Monitored KPIs including CPL, CPA, CTR, CPC, and conversion rate to guide optimization decisions. Created weekly and monthly reports to track funnel performance and guide scaling decisions.

Performance Marketing Specialist · Intraprendenza SrlOct 2022 – Present · 4 yrs 2 mos

Led performance-driven lead-generation campaigns across paid and native channels. Managed and optimized a $300K budget, reallocating spend based on KPIs. Monitored campaign performance daily to identify delivery issues, audience fatigue, and scaling opportunities. Conducted market research to identify target audiences and media channels that reach them effectively.

Marketing Intern · Intraprendenza SrlMay 2022 – Present · 4 yrs 7 mos

Supported marketing initiatives, assisted with campaign setup and reporting, and contributed to data-driven optimization efforts.

Education

Bachelor in Linguistic Mediation · Università per Stranieri di Siena2030 – 2026
High School Degree in International Relations for Marketing · IIS Vespucci-Colombo, Livorno2030 – 2026
Erasmus+ Exchange Program · KU Leuven2030 – 2026
Exchange Program · Nanjing Normal University2030 – 2026

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