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Experienced marketing leader with a strong strategic and content background. I specialize in building full-funnel marketing systems (TOFU–MOFU–BOFU), digital marketing, content strategy, omnichannel campaigns, and implementing AI in marketing and sales.\n\nI work at the intersection of marketing, sales, communication, and innovation, combining a data-driven approach with creativity. I am passionate about optimization. I love improving processes and increasing the efficiency of the solutions I co-create. I support organizations in scaling operations, acquiring customers, and developing effective marketing ecosystems.…Experienced marketing leader with a strong strategic and content background. I specialize in building full-funnel marketing systems (TOFU–MOFU–BOFU), digital marketing, content strategy, omnichannel campaigns, and implementing AI in marketing and sales.\n\nI work at the intersection of marketing, sales, communication, and innovation, combining a data-driven approach with creativity. I am passionate about optimization. I love improving processes and increasing the efficiency of the solutions I co-create. I support organizations in scaling operations, acquiring customers, and developing effective marketing ecosystems.

Zuzanna Koraszewska

Marketing Strategist, Content Strategist, Brand Designer, +2

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Experienced marketing leader with a strong strategic and content background. I specialize in building full-funnel marketing systems (TOFU–MOFU–BOFU), digital marketing, content strategy, omnichannel campaigns, and implementing AI in marketing and sales.\n\nI work at the intersection of marketing, sales, communication, and innovation, combining a data-driven approach with creativity. I am passionate about optimization. I love improving processes and increasing the efficiency of the solutions I co-create. I support organizations in scaling operations, acquiring customers, and developing effective marketing ecosystems.…Experienced marketing leader with a strong strategic and content background. I specialize in building full-funnel marketing systems (TOFU–MOFU–BOFU), digital marketing, content strategy, omnichannel campaigns, and implementing AI in marketing and sales.\n\nI work at the intersection of marketing, sales, communication, and innovation, combining a data-driven approach with creativity. I am passionate about optimization. I love improving processes and increasing the efficiency of the solutions I co-create. I support organizations in scaling operations, acquiring customers, and developing effective marketing ecosystems.

Available to hire

Experienced marketing leader with a strong strategic and content background. I specialize in building full-funnel marketing systems (TOFU–MOFU–BOFU), digital marketing, content strategy, omnichannel campaigns, and implementing AI in marketing and sales.\n\nI work at the intersection of marketing, sales, communication, and innovation, combining a data-driven approach with creativity. I am passionate about optimization. I love improving processes and increasing the efficiency of the solutions I co-create. I support organizations in scaling operations, acquiring customers, and developing effective marketing ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Polish

Fluent

English

Fluent

Russian

Intermediate

Italian

Beginner

Work Experience

Marketing Director (B2B) at Gavia

January 1, 2025 - Present

Developed and implemented a B2B marketing funnel that significantly improved lead generation efficiency. Led marketing activities and communication strategy planning. Acquired new business clients and managed partner relationships. Created training and L&D content supporting change management projects. Designed and facilitated workshops, training sessions, and strategic processes for clients. Developed and deployed AI tools (automations, frameworks, prompt models) across marketing and sales initiatives. Marketing budget planning and management. Tracking KPIs and preparing detailed reports.

Expert – Digital Innovation Department at VeloBank

January 1, 2024 - January 1, 2025

Increased conversion rate by 0.2% month to month (not taking Q4 into account). Implemented and managed FlashSales within the customer loyalty program. Collaborated with vendors on the VeloMarket project. Conducted e-commerce market, competitor, and trend analysis. Led the implementation of marketing automation (Synerise) for the e-commerce platform. Coordinated promotional campaigns and managed Magento 2. Built business partnerships and negotiated commercial agreements. Tracking KPIs and preparing detailed reports.

Content Manager at Welcome Digital

January 1, 2022 - January 1, 2024

Improved YouTube unskipped rates by 20%, 11%, and 6% across three campaigns vs previous brand benchmarks. Worked with the 3A YouTube Formula. Created social media, Ads, and multichannel campaign content. Tailored communication to funnel stages (awareness / consideration / action). Shopify as a digital content platform hands-on experience.

Content & Project Lead – Warsaw Buses Virtual Museum at Warsaw Buses Virtual Museum

January 1, 2021 - December 31, 2021

Led the project end-to-end. Managed content strategy, production, and delivery.

Freelance Collaboration – ABSL Poland at ABSL Poland

January 1, 2021 - December 31, 2021

Managed communication across owned and social media channels. Ran email marketing activities. Implemented new ABSL App functionalities. Executed partnerships and supported events.

Freelance Collaborations – Indigo Nails at Indigo Nails

January 1, 2021 - December 31, 2021

Reorganized the marketing department and streamlined processes. Built brand positioning and communication strategy. Coordinated collaboration with external partners. Plan and manage marketing budget. Ambassador and influencer management.

Social Media Specialist at UNIT9 / Le Polish Bureau

January 1, 2019 - January 1, 2021

Created content, conducted PR research, and ensured brand consistency.

Communication & Brand Manager at Hycom

January 1, 2017 - January 1, 2020

PR and event management. Meta / Google / LinkedIn campaigns and own media content management. End-to-end B2C initiatives for its clients, combining UX and CX research with the strategic ideation of digital products, applications, and IT solutions. Marketing budget planning and management.

Marketing Strategy Specialist at Makolab S.A.

January 1, 2015 - January 1, 2017

Led marketing strategy initiatives and contributed to cross-functional campaigns.

Content & Copy Manager at Digital One / Deloitte Digital

January 1, 2010 - January 1, 2015

Managed content and copy across digital campaigns, ensuring brand consistency and high-quality deliverables.

Copywriter & Strategy Planner at Kolman Advertising

January 1, 2007 - January 1, 2009

Developed copy and strategic concepts for campaigns across multiple brands.