I'm Riley Haas, a seasoned SEO and content marketing leader with 14 years of experience driving growth for professional services and education-focused brands. I specialize in building end-to-end content and SEO programs that align with business goals, improve organic visibility, and boost engagement across websites, blogs, and product ecosystems. I’m known for my analytical mindset, clear communication, and ability to lead cross-functional teams under tight deadlines while maintaining a friendly, collaborative approach. I thrive on solving complex problems and translating technical concepts into actionable plans for stakeholders at all levels. My leadership style emphasizes proactive planning, measurable results, and mentorship, helping teams grow their skills and deliver consistently high-quality work in fast-paced environments.

Riley Haas

I'm Riley Haas, a seasoned SEO and content marketing leader with 14 years of experience driving growth for professional services and education-focused brands. I specialize in building end-to-end content and SEO programs that align with business goals, improve organic visibility, and boost engagement across websites, blogs, and product ecosystems. I’m known for my analytical mindset, clear communication, and ability to lead cross-functional teams under tight deadlines while maintaining a friendly, collaborative approach. I thrive on solving complex problems and translating technical concepts into actionable plans for stakeholders at all levels. My leadership style emphasizes proactive planning, measurable results, and mentorship, helping teams grow their skills and deliver consistently high-quality work in fast-paced environments.

Available to hire

I’m Riley Haas, a seasoned SEO and content marketing leader with 14 years of experience driving growth for professional services and education-focused brands. I specialize in building end-to-end content and SEO programs that align with business goals, improve organic visibility, and boost engagement across websites, blogs, and product ecosystems. I’m known for my analytical mindset, clear communication, and ability to lead cross-functional teams under tight deadlines while maintaining a friendly, collaborative approach.

I thrive on solving complex problems and translating technical concepts into actionable plans for stakeholders at all levels. My leadership style emphasizes proactive planning, measurable results, and mentorship, helping teams grow their skills and deliver consistently high-quality work in fast-paced environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

SEO and Content Manager at Prodigy Education
April 1, 2024 - October 1, 2025
Led on-page, off-page and content strategy for an education game company with millions of monthly visitors. Managed content production for the company blog and pillar pages. Increased keyword footprint and rankings despite Google algorithm changes. Directed a digital PR program that generated high-quality backlinks and brand mentions (DA >90 and DA >80). Optimized indexing during a site migration, reducing indexing to a highly crawler-friendly sitemap and improving overall indexation.
SEO Manager at Rank Media
November 1, 2023 - March 1, 2024
Led on-page, off-page and local SEO for roughly 20 clients, including enterprise accounts. Designed and implemented SEO strategies, conducted keyword research and competitive analysis, created content calendars, and executed link-building initiatives. Led SEO audits, prepared proposals for prospects, and managed a team of SEO specialists while coordinating client reporting and expectations.
SEO Director at Rush Ventures
December 1, 2022 - November 1, 2023
Led and collaborated on on-page, off-page and content strategy for over 40 clients, including multiple enterprise accounts. Conducted comprehensive SEO audits, managed a team of 15 (specialists, account managers, writers and a developer), and supervised client meetings. Trained account managers in client management and communication, and SEO specialists in all aspects of SEO as well as content marketing and web development. Drove internal process improvements in collaboration with executive leadership.
SEO Manager at TechWyse Internet Marketing
September 1, 2021 - December 1, 2022
Led on-page and off-page strategy for over 100 clients, ranging from small businesses to enterprise. Consulted with and educated Account Managers and Project Managers on SEO strategy, site structure, audits and launches. Provided analytics and research for SEO issues and supervised QA for on-page and off-page work. Collaborated with Content team on strategy and process improvements.
Marketing Manager at Immigroup Immigration Services
November 1, 2011 - December 1, 2019
Led marketing, research and development efforts; championed a content marketing strategy when traditional SEO underperformed, authoring and editing a significant portion of content. Elevated site traffic beyond 100,000 monthly views, reduced PPC spend by two-thirds, and created a budget YouTube strategy that generated substantial channel views. Played a key role in revitalizing social media strategy and building a strong online presence.
Digital Marketing Consultant/Teacher at Riley Haas Digital Marketing
December 1, 2015 - September 30, 2021
Delivered marketing strategy and implementation (content, SEO, PPC, social media), webmaster duties, and social/forum management for multiple clients, including an immigration consultancy attracting over 1,000,000 visitors annually. Provided overarching marketing strategy and consulting across other projects, including HR decisions and education in internet marketing via online teaching formats.
Digital Marketing Consultant/Teacher at Riley Haas Digital Marketing
October 1, 2025 - Present
Continuing marketing strategy, instruction and consulting for diverse clients with emphasis on content marketing, SEO and online education resources. Ongoing work includes coaching, course development and hands-on marketing delivery.

Education

Master of Arts at McMaster University
January 11, 2030 - January 12, 2026
Honours Bachelor of Arts at Bishop’s University
January 11, 2030 - January 12, 2026

Qualifications

CXL Certified Optimizer
January 11, 2030 - January 12, 2026
CXL Certified Customer Acquisition Specialist
January 11, 2030 - January 12, 2026

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment, Gaming