I’m a freelance PR lead and consultant with 15 years’ experience in entertainment, culture and arts, working with broadcasters, streamers, cultural institutions and creative agencies. Based in Amsterdam, I specialise in both audience-facing and corporate communications—from launch strategy through to press office delivery. I’ve held in-house roles at the BBC press office and WaterBear Network, delivering high-impact campaigns across the UK and international markets. Recent highlights include leading PR for the 2025 London Short Film Festival, launching documentaries on WaterBear, and managing PR for partnerships with the Sundance Film Festival, Glastonbury Festival and NGO Oxfam. I work well independently or in teams, bringing a calm, collaborative approach with a strong track record in creative strategy, media relations, and talent and team management, with a focus on film, art and culture that connect meaningfully with audiences.

Josephine Cheney

I’m a freelance PR lead and consultant with 15 years’ experience in entertainment, culture and arts, working with broadcasters, streamers, cultural institutions and creative agencies. Based in Amsterdam, I specialise in both audience-facing and corporate communications—from launch strategy through to press office delivery. I’ve held in-house roles at the BBC press office and WaterBear Network, delivering high-impact campaigns across the UK and international markets. Recent highlights include leading PR for the 2025 London Short Film Festival, launching documentaries on WaterBear, and managing PR for partnerships with the Sundance Film Festival, Glastonbury Festival and NGO Oxfam. I work well independently or in teams, bringing a calm, collaborative approach with a strong track record in creative strategy, media relations, and talent and team management, with a focus on film, art and culture that connect meaningfully with audiences.

Available to hire

I’m a freelance PR lead and consultant with 15 years’ experience in entertainment, culture and arts, working with broadcasters, streamers, cultural institutions and creative agencies. Based in Amsterdam, I specialise in both audience-facing and corporate communications—from launch strategy through to press office delivery. I’ve held in-house roles at the BBC press office and WaterBear Network, delivering high-impact campaigns across the UK and international markets.

Recent highlights include leading PR for the 2025 London Short Film Festival, launching documentaries on WaterBear, and managing PR for partnerships with the Sundance Film Festival, Glastonbury Festival and NGO Oxfam. I work well independently or in teams, bringing a calm, collaborative approach with a strong track record in creative strategy, media relations, and talent and team management, with a focus on film, art and culture that connect meaningfully with audiences.

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Experience Level

Work Experience

Freelance Account Director at London Short Film Festival (LSFF)
January 1, 2025 - Present
PR and communication strategy development, managing a Junior Publicist, media outreach, press release writing, client management and overseeing media partnerships.
Freelance Publicist at Kingdom Collective (Relentless × Mura Masa partnership)
January 1, 2025 - Present
Leading UK earned media and cultural amplification for Relentless’ partnership with Grammy-nominated artist Mura Masa; spotlighting local scenes and next-gen UK talent; IRL press moments and social-first extensions.
Communications Lead at WaterBear
January 1, 2023 - Present
Crafted press releases, media outreach, C-Suite stakeholder management, crisis comms, led annual PR strategy and agency management; secured B2B and audience-facing coverage; launched WaterBear Originals.
Publicist at BBC Arts & Music (BBC Arts TV & Radio 3)
January 1, 2021 - Present
Drove 360° press campaigns for BBC Arts TV and Radio; secured high-profile media placements across print, online, and broadcast; expanded digital engagement and iPlayer reach.
Freelance Account Director at gowithYamo
January 1, 2024 - Present
Led corporate PR strategy, refined narrative on accessibility in the arts; pitched to The Art Newspaper; created 'Blind Gallery Date' activation with Elephant Magazine and social video content.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services