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Creative leader with 10+ years of experience shaping and elevating visual identities, multi-channel campaigns, and immersive digital experiences. Expert at translating insights into scalable, high-impact design systems, setting creative direction, mentoring and inspiring teams, and delivering strategic storytelling that drives engagement and results for brands including USA Today, Amazon, J.D. Power, Safeco, and Microsoft.…Creative leader with 10+ years of experience shaping and elevating visual identities, multi-channel campaigns, and immersive digital experiences. Expert at translating insights into scalable, high-impact design systems, setting creative direction, mentoring and inspiring teams, and delivering strategic storytelling that drives engagement and results for brands including USA Today, Amazon, J.D. Power, Safeco, and Microsoft.

Carlos Herrera

Art Director, Graphic Designer, Creative Director, +2

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Creative leader with 10+ years of experience shaping and elevating visual identities, multi-channel campaigns, and immersive digital experiences. Expert at translating insights into scalable, high-impact design systems, setting creative direction, mentoring and inspiring teams, and delivering strategic storytelling that drives engagement and results for brands including USA Today, Amazon, J.D. Power, Safeco, and Microsoft.…Creative leader with 10+ years of experience shaping and elevating visual identities, multi-channel campaigns, and immersive digital experiences. Expert at translating insights into scalable, high-impact design systems, setting creative direction, mentoring and inspiring teams, and delivering strategic storytelling that drives engagement and results for brands including USA Today, Amazon, J.D. Power, Safeco, and Microsoft.

Available to hire

Creative leader with 10+ years of experience shaping and elevating visual identities, multi-channel campaigns, and immersive digital experiences. Expert at translating insights into scalable, high-impact design systems, setting creative direction, mentoring and inspiring teams, and delivering strategic storytelling that drives engagement and results for brands including USA Today, Amazon, J.D. Power, Safeco, and Microsoft.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Art Director / Creative Manager at USA Today

March 31, 2023 - November 1, 2025

Led visual direction for USA Today’s multi-channel experiences, elevating layout, hierarchy, color, and design standards. Partnered cross-functionally, ensuring cohesive execution, seamless handoffs, and assets aligned with business goals. Mentored designers and optimized workflows through scalable templates, components, and documented guidelines. Directed workshops and collaborative sessions, inspiring innovation and driving creative solutions across campaigns.

Art Director at Amazon

March 1, 2022 - March 1, 2023

Led visual concepts and co-branded design systems for Amazon Prime partner marketing campaigns (Grubhub, Discover). Developed multi-channel concepts and produced high-fidelity prototypes that ensured a cohesive and scalable execution. Aligned with UX, marketing, and brand stakeholders, defining visual standards and guiding creative campaign direction. Translated insights into strategies and recommendations that improved campaign performance and informed decisions.

Lead Visual Designer at J.D. Power

July 29, 2020 - February 26, 2022

Led creative direction for J.D. Power design systems and multi-channel campaigns and events, turning strategy into UI-forward toolkits, award programs, pitch decks, and integrated assets that strengthened brand consistency. Partnered with cross-functional leaders to evolve the visual identity and brand strategy, designing digital experiences and flagship event materials that elevated impact. Built scalable design systems, landing pages, presentations, and multi-touchpoint campaign executions.

Creative Lead at Safeco Insurance

December 28, 2018 - July 28, 2020

Led creative direction and execution for corporate rebrand during Liberty Mutual’s acquisition, defining brand and UI standards and guiding cross-functional teams across digital campaigns and components. Directed the visual identity redesign, partnering with stakeholders to translate strategy into actionable UI deliverables, prototypes, and multi-touchpoint executions. Built scalable guidelines, templates, iconography, and components to unify brand across digital and print.

Lead Graphic Designer at Microsoft

May 19, 2017 - December 19, 2018

Led multi-channel creative for Microsoft products across major U.S. retailers, partnering with product marketing and CX teams to align strategy and customer journeys. Directed U.S. Partner Channel campaigns for retailers including Amazon, Best Buy, and Walmart, delivering cohesive digital, in-store, and print assets. Developed launch and evergreen campaigns across Xbox, Microsoft Office, Microsoft Windows, and Microsoft Surface, ensuring consistent visual systems and execution across touchpoints.

Senior Graphic Designer at Allytics

June 30, 2015 - May 31, 2017

Conceptualized and developed high-end graphics and branded B2B digital and print marketing collateral for leading cloud technology companies, including Microsoft and Amazon. Led project strategy, briefs, and stakeholder feedback while mentoring junior designers in partnership with the Creative Director to foster collaboration and innovation. Managed best practices across corporate brand identities and visual asset libraries, and designed websites, brand toolkits, animated presentations, emails, ebooks, infographics, illustrations, and iconography.

Senior Graphic Designer at Greenspun Media Group

August 1, 2012 - July 1, 2015

Developed print and digital advertising for Las Vegas Weekly and Las Vegas Magazine, partnering with advertising executives and traffic teams to concept and refine campaigns efficiently. Designed print and display ads, editorials, emails, GIFs, media kits, and style guides, while retouching and color-correcting photography for cohesive layouts. Applied advanced typography, alignment, cropping, and color refinement to elevate visual impact across assets.