Andrei Lazar

Digital Marketing Specialist and Filmmaker at The Wine Caveau Florence

Oversee the full creative cycle from building a high-converting Shopify site to producing cinematic assets. Utilized a Sony a6700 on a Ronin RS4 Pro rig with LiDAR and Focus Pro for stabilized tracking shots, and integrated DJI Air 35 aerials to deliver a comprehensive visual package. Achievements include driving a notable increase in social engagement through immersive visuals and strategic campaigns.

Marketing Manager at Palaghiaccio Giglio Bianco

Architected and executed the complete marketing strategy for the Florence rink. Created all visual content and promotional copy using in-house gear (DJI Air 35 and FujiFilm XT3011) and managed PR to elevate public presence. Secured partnerships (e.g., with Radio Bruno) and coordinated events that increased attendance and positioned the rink as a community hub.

Marketing Manager at Palaghiaccio Giglio Bianco

Continued seasonal marketing leadership for the Winter 2025/2026 cycle, delivering end-to-end campaigns, content production, and event promotion to sustain audience growth and community engagement.

Digital Marketing Specialist at Vudoo s.r.l.

Led 13 social media accounts for a diverse client portfolio, drove paid advertising performance, and optimized campaigns (e.g., Easter Google Ads campaign increasing CTR by 40% and reducing bounce rate by 25% YoY). Built and maintained websites (omniasenses.com, fioresiena.it) and produced graphics and video content using the Adobe suite and AI tools (ComfyUI, Stable Diffusion).